Available to hire
Hi, I’m Araina Alma Athaya, a UGC Creator worked for Skintific Indonesia. I have a strong passion for Content Creating, Social Media, and Digital Marketing. I excel at building relationships and driving brand awareness across social media.
Experience Level
Language
English
Fluent
Work Experience
UGC Creator at SKINTIFIC
June 1, 2025 - PresentCreated UGC-based ad creatives that drove 500+ product orders in a single campaign. Styled and photographed beauty products to create aesthetic, conversion-driven visuals for social media and ads. Produced 20+ high-quality photo and video contents daily, ensuring alignment with brand messaging and visual guidelines.
Marketing Communications Intern at UN Global Compact Network Indonesia
March 1, 2025 - October 18, 2025Assisted in coordinating virtual events, webinars, and campaigns aligned with UN SDGs. Managed social media platforms (Instagram, LinkedIn, Twitter, and Facebook), impacting 72% of total audience growth. Contributed to the annual SDG Report Book by conducting in-depth research and collaborating with 15+ stakeholders. Crafted 30+ news articles and press releases highlighting key initiatives, events, and achievements of IGCN, resulting in over 90K + website visitors.
Strategic Communication & Partnership Intern at Bakrie Center Foundation
June 1, 2024 - October 18, 2025Non-Government Organization, placed in PR Konsorsium Komunitas Penabulu- STPI. Wrote 3+ articles on consortium events, attracting 2,500+ website visitors. Coordinated with cross- functional teams to execute events with 50+ organizations across Indonesia. Created 65+ engaging media campaigns, increasing follower engagement by 134.29% and 2.000+ social media impressions.
Public Relations Staff at LokaNaka
December 1, 2023 - October 18, 2025Managed to get 13+ tenants, 10+ media partners, and 9+ bands to contribute to the event. Worked as a liaison between the organization and external entities, ensuring effective communication and collaboration.
External Relations Coordinator at Airlangga International Short Course on Communication Studies
September 1, 2023 - October 18, 2025Proofread and edited e-mail templates, invitation letters, and documents before publication. Initiated collaborations and partnerships with 6+ student organizations across Southeast Asia. Collected 80+ participants from Indonesia, Philippines, Malaysia, Thailand, Singapore, and Prague. Led a team of 7+ members, coordinating detailed schedules and technical meetings to ensure seamless event execution.
External Relations Staff at Airlangga International Short Course on Communication Studies
September 1, 2022 - October 18, 2025Led a Forum Group Discussion (FGD) attended by 70+ students worldwide, facilitating meaningful discussions and engagement. Managed relationships with 3+ external parties, ensuring their needs were met for seamless event participation.
External Relations Staff at Baur Sedalu Komunikasi (BSK)
October 1, 2022 - October 18, 2025Acted as the main liaison for 140+ new students, ensuring efficient event communication. Coordinated with internal and external stakeholders, securing partnerships with 3+ organizations to align with event goals.
Screening Head of Peeping Club at Himpunan Mahasiswa Komunikasi Universitas Airlangga
November 1, 2023 - October 18, 2025Supervised a screening event offline & online for Airlangga University Communication students and lecturers. Orchestrated a high-profile event as the master of ceremony, captivating and engaging an audience of 30+ participants.
Education
Bachelor of Communication Science at Universitas Airlangga
August 1, 2021 - March 1, 2025Senior High School - Social Major at SMA Negeri15 Surabaya
July 1, 2018 - August 1, 2021Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
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