I'm a Travel SEO Writer and Digital Marketing Specialist with experience creating SEO-driven content, managing multi-platform social media strategies, and developing compelling brand storytelling for tourism and lifestyle brands. I'm passionate about travel, culture, and helping global brands connect with their audiences through authentic, high-quality content that resonates with travelers and dreamers alike.

Aracely Martínez San Sebastián

I'm a Travel SEO Writer and Digital Marketing Specialist with experience creating SEO-driven content, managing multi-platform social media strategies, and developing compelling brand storytelling for tourism and lifestyle brands. I'm passionate about travel, culture, and helping global brands connect with their audiences through authentic, high-quality content that resonates with travelers and dreamers alike.

Available to hire

I’m a Travel SEO Writer and Digital Marketing Specialist with experience creating SEO-driven content, managing multi-platform social media strategies, and developing compelling brand storytelling for tourism and lifestyle brands.

I’m passionate about travel, culture, and helping global brands connect with their audiences through authentic, high-quality content that resonates with travelers and dreamers alike.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Marketing Strategist at Nomadic Marago - Luxury Travel Blog & Consulting
January 1, 2025 - Present
Founded and manage a luxury travel platform producing SEO-optimized content, photography, and video storytelling for global hospitality brands. Partnered with hotels across Europe and South America, creating branded content and destination features. Write and publish high-performing blog articles to attract travelers and strengthen brand collaborations.
Marketing Innovation and Operations Specialist at YN Agency
August 1, 2024 - June 20, 2025
Develop and implement integrated marketing strategies for hospitality, banking, and lifestyle brands, including BMW, Crowne Plaza, Itaú Bank, and Lo de Osvaldo. Plan and allocate advertising budgets across Google Ads (PMAX) and Meta Ads, optimizing CPL and ROI. Manage online brand communities, oversee content calendars, and drive engagement through storytelling and audience interaction. Conduct data analysis using Google Analytics, Looker Studio and Bunker DB to evaluate campaign performance and inform strategy refinements. Collaborate with creative, data, and strategy teams to deliver cohesive, high-performing digital campaigns.
Marketing Assistant at Wichita State University
August 15, 2023 - December 19, 2024
Designed and executed marketing strategies that increased student engagement by 30%. Managed social media content and university branding materials to enhance visibility. Conducted analytics and audience research to optimize digital outreach.
Facility Manager at Wichita State University
December 15, 2021 - December 19, 2024
Supervised operations and managed a team to ensure efficient daily facility functionality. Led employee training, maintaining high standards of customer service and operational excellence. Recognized with the Leader of the Year Award for outstanding leadership and team management.
Marketing Intern - Media Digital Planner at YN Agency
June 1, 2024 - August 1, 2024
Supported influencer collaborations and community-driven content for restaurant campaigns; wrote weekly performance briefs and participated in marketing brainstorms.
Travel Writer & Social Media Coordinator at BritishColumbia.com & VancouverIsland.com
May 1, 2025 - Present
Wrote 8-10 SEO-driven long-form articles per month (1,500+ words) across platforms covering destinations, travel tips, and local experiences in British Columbia and Vancouver Island; produced and distributed 4-5 newsletters per month for BritishColumbia.com, curating tourism highlights and audience-relevant content; managed multi-channel weekly social media posts and maintained content calendars to ensure consistent brand presence and engagement; collaborated with the editorial team on content strategy, topic ideation, and performance optimization.
Travel Blog Author & Experiences Creator at Nomadic Marago | Travel Platform
January 1, 2025 - Present
Travel Experience Consulting: collaborating with hotels and tourism brands across Europe and South America; Custom Itineraries: creating personalized travel plans and recommendations for travelers; SEO Content Production: generating optimized content with over 200 monthly readers and a social media community with over 4,000 followers; Tourism Promotion: showcasing tours, accommodations, and local experiences through storytelling and digital marketing strategies.
Marketing Innovation & Operations Specialist at YN Agency
August 1, 2024 - June 1, 2025
Led social media operations for brands like BMW, Crown Plaza, Itaú, and Lo de Osvaldo; Executed Meta and Google ad campaigns, improving CPM and CPL metrics by over 25%; Designed strategic dashboards for KPI analysis and content optimization; Collaborated with creative teams to ensure consistent brand storytelling across platforms.
Travel Writer & Social Media Coordinator at British Columbia.com & Vancouver Island.com
May 1, 2025 - Present
Wrote SEO-driven travel guides and managed weekly social media across BC and Vancouver Island, curating destination stories, tips, and local experiences to engage travelers.
Travel SEO Writer & Consultant at Nomadic Margo
January 1, 2025 - Present
Remote role creating travel experiences and SEO-driven content. Responsibilities include travel experience consulting, personalized itineraries, SEO content production with 200+ monthly readers, and building a social media community of 4,000+ followers, plus tourism promotion through storytelling and digital marketing strategies.
Marketing Innovation & Operations Specialist at ICON Latin
August 1, 2024 - May 1, 2025
Led social media operations for brands; executed Meta and Google ad campaigns; improved CPM/CPL by over 25%; designed dashboards for KPI analysis and content optimization; collaborated with creative teams to maintain consistent brand storytelling across platforms.

Education

Bachelor’s in Business Administration - Specialization in Digital Marketing and International Business at Wichita State University
August 17, 2021 - December 15, 2024
Summa Cum Laude | Barton School 25 Under 25 | AACSB Accredited | NCAA D1 Student-Athlete.
Bachelor’s in Business Administration - Specialization in Digital Marketing & International Business at Wichita State University
January 11, 2030 - April 21, 2026
Bachelor's in Business Administration - Specialization in Digital Marketing & International Business at Wichita State University, Wichita, KS, USA
January 11, 2030 - May 11, 2026
Bachelor’s in Business Administration - Specialization in Digital Marketing & International Business at Wichita State University
January 11, 2030 - May 19, 2026

Qualifications

Barton School of Business Professional Edge: Leadership Program
January 23, 2023 - May 18, 2023
Google Analytics Certification
January 1, 2024 - October 8, 2025
Email Marketing, HubSpot Academy
February 1, 2024 - October 8, 2025
Accessibility for Web Design, LinkedIn Learning
April 1, 2024 - October 8, 2025
Social Media Marketing Certification, HubSpot Academy
March 11, 2025 - March 27, 2025
HubSpot Academy: Social Media Marketing
January 11, 2030 - April 3, 2026
HubSpot Academy: Email Marketing
January 11, 2030 - April 3, 2026
Google Analytics Certified
January 11, 2030 - April 3, 2026
HubSpot Academy: Social Media Marketing
January 11, 2030 - April 21, 2026
Email Marketing
January 11, 2030 - April 21, 2026
Google Analytics Certified
January 11, 2030 - April 21, 2026
HubSpot Academy: Social Media Marketing
January 11, 2030 - May 11, 2026
HubSpot Academy: Email Marketing
January 11, 2030 - May 11, 2026
Google Analytics Certified
January 11, 2030 - May 11, 2026
NCAA D1 Student-Athlete
January 11, 2030 - May 11, 2026
HubSpot Academy: Social Media Marketing
January 11, 2030 - May 19, 2026
HubSpot Academy: Email Marketing
January 11, 2030 - May 19, 2026
Google Analytics Certified
January 11, 2030 - May 19, 2026
Barton School of Business - Leadership Program
January 11, 2030 - May 19, 2026

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Education, Software & Internet, Other, Retail