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Digital Marketing & SEO Strategist | Former Operations Lead for Global Brands I specialize in scaling digital presence through a rigorous blend of SEO-driven content and high-performance social media operations. With a background leading social media and marketing operations for global accounts including BMW, Itaú, and Crowne Plaza, I engineer strategies that improve CPM and CPL metrics by over 25%. Currently, I manage end-to-end editorial and social cycles for major tourism platforms, delivering 8-10 long-form SEO articles monthly (1,500+ words) and overseeing multi-channel brand presence. My expertise lies in translating complex data into a cohesive, search-optimized brand narrative that balances technical keyword dominance with authentic community engagement.…Digital Marketing & SEO Strategist | Former Operations Lead for Global Brands I specialize in scaling digital presence through a rigorous blend of SEO-driven content and high-performance social media operations. With a background leading social media and marketing operations for global accounts including BMW, Itaú, and Crowne Plaza, I engineer strategies that improve CPM and CPL metrics by over 25%. Currently, I manage end-to-end editorial and social cycles for major tourism platforms, delivering 8-10 long-form SEO articles monthly (1,500+ words) and overseeing multi-channel brand presence. My expertise lies in translating complex data into a cohesive, search-optimized brand narrative that balances technical keyword dominance with authentic community engagement.

Aracely Martinez

Digital Marketer, Social Media Manager, Content Producer, +7

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Digital Marketing & SEO Strategist | Former Operations Lead for Global Brands I specialize in scaling digital presence through a rigorous blend of SEO-driven content and high-performance social media operations. With a background leading social media and marketing operations for global accounts including BMW, Itaú, and Crowne Plaza, I engineer strategies that improve CPM and CPL metrics by over 25%. Currently, I manage end-to-end editorial and social cycles for major tourism platforms, delivering 8-10 long-form SEO articles monthly (1,500+ words) and overseeing multi-channel brand presence. My expertise lies in translating complex data into a cohesive, search-optimized brand narrative that balances technical keyword dominance with authentic community engagement.…Digital Marketing & SEO Strategist | Former Operations Lead for Global Brands I specialize in scaling digital presence through a rigorous blend of SEO-driven content and high-performance social media operations. With a background leading social media and marketing operations for global accounts including BMW, Itaú, and Crowne Plaza, I engineer strategies that improve CPM and CPL metrics by over 25%. Currently, I manage end-to-end editorial and social cycles for major tourism platforms, delivering 8-10 long-form SEO articles monthly (1,500+ words) and overseeing multi-channel brand presence. My expertise lies in translating complex data into a cohesive, search-optimized brand narrative that balances technical keyword dominance with authentic community engagement.

Next availability:

April 14, 2026

Donostia-San Sebastian, Spain

Digital Marketing & SEO Strategist | Former Operations Lead for Global Brands

I specialize in scaling digital presence through a rigorous blend of SEO-driven content and high-performance social media operations. With a background leading social media and marketing operations for global accounts including BMW, Itaú, and Crowne Plaza, I engineer strategies that improve CPM and CPL metrics by over 25%.

Currently, I manage end-to-end editorial and social cycles for major tourism platforms, delivering 8-10 long-form SEO articles monthly (1,500+ words) and overseeing multi-channel brand presence. My expertise lies in translating complex data into a cohesive, search-optimized brand narrative that balances technical keyword dominance with authentic community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Strategist at Nomadic Marago - Luxury Travel Blog & Consulting

January 1, 2025 - Present

Founded and manage a luxury travel platform producing SEO-optimized content, photography, and video storytelling for global hospitality brands. Partnered with hotels across Europe and South America, creating branded content and destination features. Write and publish high-performing blog articles to attract travelers and strengthen brand collaborations.

Marketing Innovation and Operations Specialist at YN Agency

August 1, 2024 - June 20, 2025

Develop and implement integrated marketing strategies for hospitality, banking, and lifestyle brands, including BMW, Crowne Plaza, Itaú Bank, and Lo de Osvaldo. Plan and allocate advertising budgets across Google Ads (PMAX) and Meta Ads, optimizing CPL and ROI. Manage online brand communities, oversee content calendars, and drive engagement through storytelling and audience interaction. Conduct data analysis using Google Analytics, Looker Studio and Bunker DB to evaluate campaign performance and inform strategy refinements. Collaborate with creative, data, and strategy teams to deliver cohesive, high-performing digital campaigns.

Marketing Assistant at Wichita State University

August 15, 2023 - December 19, 2024

Designed and executed marketing strategies that increased student engagement by 30%. Managed social media content and university branding materials to enhance visibility. Conducted analytics and audience research to optimize digital outreach.

Facility Manager at Wichita State University

December 15, 2021 - December 19, 2024

Supervised operations and managed a team to ensure efficient daily facility functionality. Led employee training, maintaining high standards of customer service and operational excellence. Recognized with the Leader of the Year Award for outstanding leadership and team management.

Marketing Intern - Media Digital Planner at YN Agency

June 1, 2024 - August 1, 2024

Supported influencer collaborations and community-driven content for restaurant campaigns; wrote weekly performance briefs and participated in marketing brainstorms.

Travel Writer & Social Media Coordinator at BritishColumbia.com & VancouverIsland.com

May 1, 2025 - Present

Wrote 8-10 SEO-driven long-form articles per month (1,500+ words) across platforms covering destinations, travel tips, and local experiences in British Columbia and Vancouver Island; produced and distributed 4-5 newsletters per month for BritishColumbia.com, curating tourism highlights and audience-relevant content; managed multi-channel weekly social media posts and maintained content calendars to ensure consistent brand presence and engagement; collaborated with the editorial team on content strategy, topic ideation, and performance optimization.

Travel Blog Author & Experiences Creator at Nomadic Marago | Travel Platform

January 1, 2025 - Present

Travel Experience Consulting: collaborating with hotels and tourism brands across Europe and South America; Custom Itineraries: creating personalized travel plans and recommendations for travelers; SEO Content Production: generating optimized content with over 200 monthly readers and a social media community with over 4,000 followers; Tourism Promotion: showcasing tours, accommodations, and local experiences through storytelling and digital marketing strategies.

Marketing Innovation & Operations Specialist at YN Agency

August 1, 2024 - June 1, 2025

Led social media operations for brands like BMW, Crown Plaza, Itaú, and Lo de Osvaldo; Executed Meta and Google ad campaigns, improving CPM and CPL metrics by over 25%; Designed strategic dashboards for KPI analysis and content optimization; Collaborated with creative teams to ensure consistent brand storytelling across platforms.