Hi, I’m Aracely Martinez Donostia, a creative and results-oriented Social Media & Marketing Specialist based in Donostia–San Sebastián, Spain. I craft authentic, engagement-driven content across Instagram, Facebook, and multi-channel platforms, translating diverse voices into compelling visual stories. I thrive on high-quality, low-volume content that prioritizes genuine connection over generic corporate messaging. I love collaborating with clients to build consistent online presences through thoughtful storytelling, strategic content calendars, and data-informed optimization. I’m fluent in English and Spanish and bring a strong eye for visual aesthetics and personal brand development to every project.

Aracely Martinez Donostia

Hi, I’m Aracely Martinez Donostia, a creative and results-oriented Social Media & Marketing Specialist based in Donostia–San Sebastián, Spain. I craft authentic, engagement-driven content across Instagram, Facebook, and multi-channel platforms, translating diverse voices into compelling visual stories. I thrive on high-quality, low-volume content that prioritizes genuine connection over generic corporate messaging. I love collaborating with clients to build consistent online presences through thoughtful storytelling, strategic content calendars, and data-informed optimization. I’m fluent in English and Spanish and bring a strong eye for visual aesthetics and personal brand development to every project.

Available to hire

Hi, I’m Aracely Martinez Donostia, a creative and results-oriented Social Media & Marketing Specialist based in Donostia–San Sebastián, Spain. I craft authentic, engagement-driven content across Instagram, Facebook, and multi-channel platforms, translating diverse voices into compelling visual stories. I thrive on high-quality, low-volume content that prioritizes genuine connection over generic corporate messaging.

I love collaborating with clients to build consistent online presences through thoughtful storytelling, strategic content calendars, and data-informed optimization. I’m fluent in English and Spanish and bring a strong eye for visual aesthetics and personal brand development to every project.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Marketing Strategist at Nomadic Marago - Luxury Travel Blog & Consulting
January 1, 2025 - Present
Founded and manage a luxury travel platform producing SEO-optimized content, photography, and video storytelling for global hospitality brands. Partnered with hotels across Europe and South America, creating branded content and destination features. Write and publish high-performing blog articles to attract travelers and strengthen brand collaborations.
Marketing Innovation and Operations Specialist at YN Agency
August 1, 2024 - June 20, 2025
Develop and implement integrated marketing strategies for hospitality, banking, and lifestyle brands, including BMW, Crowne Plaza, Itaú Bank, and Lo de Osvaldo. Plan and allocate advertising budgets across Google Ads (PMAX) and Meta Ads, optimizing CPL and ROI. Manage online brand communities, oversee content calendars, and drive engagement through storytelling and audience interaction. Conduct data analysis using Google Analytics, Looker Studio and Bunker DB to evaluate campaign performance and inform strategy refinements. Collaborate with creative, data, and strategy teams to deliver cohesive, high-performing digital campaigns.
Marketing Assistant at Wichita State University
August 15, 2023 - December 19, 2024
Designed and executed marketing strategies that increased student engagement by 30%. Managed social media content and university branding materials to enhance visibility. Conducted analytics and audience research to optimize digital outreach.
Facility Manager at Wichita State University
December 15, 2021 - December 19, 2024
Supervised operations and managed a team to ensure efficient daily facility functionality. Led employee training, maintaining high standards of customer service and operational excellence. Recognized with the Leader of the Year Award for outstanding leadership and team management.
Marketing Intern - Media Digital Planner at YN Agency
June 1, 2024 - August 1, 2024
Supported influencer collaborations and community-driven content for restaurant campaigns; wrote weekly performance briefs and participated in marketing brainstorms.

Education

Bachelor’s in Business Administration - Specialization in Digital Marketing and International Business at Wichita State University
August 17, 2021 - December 15, 2024
Summa Cum Laude | Barton School 25 Under 25 | AACSB Accredited | NCAA D1 Student-Athlete.

Qualifications

Barton School of Business Professional Edge: Leadership Program
January 23, 2023 - May 18, 2023
Google Analytics Certification
January 1, 2024 - October 8, 2025
Email Marketing, HubSpot Academy
February 1, 2024 - October 8, 2025
Accessibility for Web Design, LinkedIn Learning
April 1, 2024 - October 8, 2025
Social Media Marketing Certification, HubSpot Academy
March 11, 2025 - March 27, 2025

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Education, Software & Internet, Other, Retail