Software Engineer with 3+ years of experience building scalable web applications, business software, and backend systems. Delivered end-to-end solutions across e-commerce, ERP, CRM, and business automation platforms, with a focus on clean architecture, maintainable code, and reliable production services. Experienced in leading product development, securing authentication/authorization, improving messaging reliability, and standardizing CI/CD and cloud deployments. Skilled in translating business requirements into scalable software and supporting production environments with proactive stakeholder communication.

Aravinthan Balaji

Software Engineer with 3+ years of experience building scalable web applications, business software, and backend systems. Delivered end-to-end solutions across e-commerce, ERP, CRM, and business automation platforms, with a focus on clean architecture, maintainable code, and reliable production services. Experienced in leading product development, securing authentication/authorization, improving messaging reliability, and standardizing CI/CD and cloud deployments. Skilled in translating business requirements into scalable software and supporting production environments with proactive stakeholder communication.

Available to hire

Software Engineer with 3+ years of experience building scalable web applications, business software, and backend systems. Delivered end-to-end solutions across e-commerce, ERP, CRM, and business automation platforms, with a focus on clean architecture, maintainable code, and reliable production services.

Experienced in leading product development, securing authentication/authorization, improving messaging reliability, and standardizing CI/CD and cloud deployments. Skilled in translating business requirements into scalable software and supporting production environments with proactive stakeholder communication.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Fluent
Tamil
Fluent

Work Experience

Full Stack Engineer - Wonderwhy Solution (continued) at Wonderwhy Solution
November 1, 2025 - Present
Built and modernized retail operations by developing a full-stack e-commerce platform integrating product catalog, order management, delivery coordination, and administrative workflows. Designed a hybrid data architecture integrating MongoDB with an existing SQL server POS system, synchronizing inventory, pricing, and product catalogs to maintain consistency across online and in-store sales channels. Improved platform scalability and operational reliability with secure authentication, Redis-backed caching, automated deployment pipelines, and AWS infrastructure. Developed a grocery e-commerce platform supporting online operations and scalable backend services.
Full Stack Developer at Wonderwhy Solution
November 8, 2024 - November 11, 2024
Full Stack Engineer - Wonderw hy Solution at Wonderwhy Solution
November 1, 2024 - November 1, 2025
Enhanced production-grade fleet and business management platform by developing scalable features for trip operations, fleet management, expense tracking, payroll, vendor management, and profitability reporting in a multi-tenant SaaS application. Improved application reliability and maintainability using modular backend development, secure REST APIs, database optimization, structured logging, and collaborative code reviews. Accelerated product delivery by working with cross-functional teams on requirement analysis, solution design, testing, deployment, and production support following Agile practices and modern software engineering standards. Digitized customer onboarding for a regulated financial institution with a bilingual fintech platform, domain-specific calculators, and automated legal document generation across multiple business entities. Built secure REST APIs, headless CMS, multilingual content delivery, and reusable backend services for seamless administration across operatio
Full Stack Engineer - Wonderwhy Solution at Wonderwhy Solution
November 1, 2024 - November 1, 2025
Enhanced a production-grade fleet and business management platform by developing scalable features for trip operations, fleet management, expense tracking, payroll, vendor management, and profitability reporting within a multi-tenant SaaS application. Improved application reliability and maintainability using modular backend development, secure REST APIs, database optimization, structured logging, and collaborative code reviews. Accelerated product delivery by working with cross-functional teams on requirement analysis, solution design, testing, deployment, and production support following Agile practices and modern engineering standards. Digitized customer onboarding for a regulated financial institution via a bilingual fintech platform with online membership applications, domain-specific calculators, and automated legal document generation across multiple business entities.
Full stack developer at Freelance
March 1, 2024 - Present
Software Engineer (Freelance) / Software Engineer at Freelance
January 1, 2024 - Present
Delivered end-to-end production software products across retail, fintech, e-commerce, and customer communication domains. Led product engineering by driving technical decisions and translating business requirements into scalable solutions. Coordinated development across client engagements by reviewing implementations, integrating enterprise systems (POS, inventory management, order processing, and customer communication workflows), and improving business efficiency with secure authentication, role-based authorization, real-time collaboration, and automated document generation. Standardized software delivery using infrastructure automation, CI/CD pipelines, cloud deployments, environment management, and proactive stakeholder communication. Built a real-time WhatsApp operations platform and improved messaging reliability with an event-driven architecture using BullMQ, Redis Pub/Sub, and Socket.IO. Implemented secure, production-ready systems for messaging, website administration, and op
Software Engineer (Freelance) at Freelance
January 1, 2024 - Present
Delivered end-to-end production software products across retail, fintech, e-commerce, and customer communication domains. Led engineering execution by coordinating development activities, reviewing implementations, and integrating enterprise systems including POS, inventory management, order processing, and customer communication workflows. Improved business efficiency via secure authentication, role-based authorization, real-time collaboration, and automated document generation. Standardized software delivery using infrastructure automation, CI/CD pipelines, cloud deployments, environment management, and proactive stakeholder communication while providing ongoing production support. Built real-time WhatsApp event-driven messaging using BullMQ, Redis Pub/Sub, and Socket.IO, and developed modular webhook processing for normalized diverse WhatsApp event payloads. Created a production-ready platform integrating messaging, website administration, and operational workflows.

Education

Bachelor of Engineering at Kumaraguru College of Technology
August 1, 2019 - May 31, 2023
Engineering degree (Electronic and Communication) at Kumaraguru College of Technology
January 1, 2019 - January 1, 2023
B.E. / B.Tech (Electronics and Communication) at Kumaraguru College of Technology
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Telecommunications
    E-commerce platform

    The project involved building a grocery e-commerce platform for a retail supermarket that was already operating on a legacy, on-premise POS system backed by a local SQL Server database. The primary challenge was enabling online ordering and home delivery without disrupting existing store operations, while ensuring that stock levels and pricing remained consistent with the POS, which served as the business’s source of truth.
    To address this, I architected and led the development of a full-stack commerce platform that integrated directly with the POS database rather than replacing it. I designed a dual-database approach where the POS retained authority over inventory and pricing, while the e-commerce system managed orders, users, and operational workflows. A scheduled synchronization process was implemented to update stock and pricing at regular intervals, preventing overselling and ensuring data consistency across offline and online channels.
    I also modeled the order lifecycle as a controlled state-driven workflow supporting three order types: standard online orders, phone-call orders billed through POS, and return requests. Role-based access controls were implemented for customers, administrators, and delivery partners to ensure structured operational handoffs and prevent invalid state transitions. Barcode-based product onboarding was introduced to ensure product data originated from the POS, eliminating manual inconsistencies.
    As a result, the platform reduced manual product setup effort by approximately 60%, minimized stock discrepancies between systems, and decreased order processing delays by around 50%. The solution enabled the supermarket to expand into online commerce without altering its existing billing infrastructure, providing a scalable and operationally stable foundation for digital growth.