Hi, I’m Arbaz K. Yousafzay, a Sr. Graphic Designer with over 10 years of experience shaping brands across fashion, beauty, education, and tech. I specialize in brand identities, illustrations, and multi-channel campaigns, delivering premium designs under tight timelines while keeping a consistent look across platforms. I’ve produced 4,000+ illustrations for premium Ed Tech platforms and led training workshops on design fundamentals. I enjoy building collaborative, data-informed design workflows, mentoring teams, and turning creative concepts into tangible assets that drive business results. My work balances creativity with strategy, and I’m passionate about helping brands connect with audiences through strong visuals and storytelling.…

Arbaz K. Yousafzay

Hi, I’m Arbaz K. Yousafzay, a Sr. Graphic Designer with over 10 years of experience shaping brands across fashion, beauty, education, and tech. I specialize in brand identities, illustrations, and multi-channel campaigns, delivering premium designs under tight timelines while keeping a consistent look across platforms. I’ve produced 4,000+ illustrations for premium Ed Tech platforms and led training workshops on design fundamentals. I enjoy building collaborative, data-informed design workflows, mentoring teams, and turning creative concepts into tangible assets that drive business results. My work balances creativity with strategy, and I’m passionate about helping brands connect with audiences through strong visuals and storytelling.…

Available to hire

Hi, I’m Arbaz K. Yousafzay, a Sr. Graphic Designer with over 10 years of experience shaping brands across fashion, beauty, education, and tech. I specialize in brand identities, illustrations, and multi-channel campaigns, delivering premium designs under tight timelines while keeping a consistent look across platforms. I’ve produced 4,000+ illustrations for premium Ed Tech platforms and led training workshops on design fundamentals.

I enjoy building collaborative, data-informed design workflows, mentoring teams, and turning creative concepts into tangible assets that drive business results. My work balances creativity with strategy, and I’m passionate about helping brands connect with audiences through strong visuals and storytelling.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
Pashto, Pushto
Fluent

Work Experience

Creative Director at BPC Company
December 1, 2024 - Present
- Drove brand transformation and strategic positioning that supported scaling the business beyond 50M in revenue, strengthening market authority and commercial growth. - Led cross functional creative and marketing operations across multiple offices (Islamabad + Swat), aligning brand, campaigns, and communications under one unified strategic direction. - Architected and enforced a comprehensive brand system across all touchpoints, ensuring long term consistency, differentiation, and competitive positioning. - Partnered directly with the Founder to shape corporate and personal brand strategy, reinforcing industry credibility and expansion initiatives.
Sr. Illustrator at Zenith Education Studio
November 7, 2022 - July 7, 2024
- Created 4,000+ high-quality educational illustrations for a premium Ed-tech platform, enabling visual learning at scale. - Designed visual systems for complex academic content with clarity and consistency. - Contributed to AI voice-over scripting, subtitles, and creative storytelling for animated learning videos. - Conducted an internal workshop to train junior illustrators on best practices and consistency in educational design.
Founder & Creative Head at Shawlpur
October 1, 2021 - Present
- Founded and built Shawlpur, a heritage winterwear brand rooted in Swat’s cultural identity. - Led all brand direction, visual identity, and e-commerce visuals from concept to launch. - Oversaw content creation and seasonal marketing campaigns, resulting in over 50% return on investment within first few months.
Graphic Designer & Brand Identity Designer at Freelance
January 19, 2014 - October 7, 2022

Education

Bachelor's in Business Administration (Marketing) at Bahria University Islamabad
January 1, 2018 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Gaming, Government, Education, Computers & Electronics, Real Estate & Construction, Software & Internet, Retail, Professional Services, Media & Entertainment

Skills

Experience Level

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