I’m Elbot Carman, a results-driven creative and brand designer based in the Atlanta area, combining brand strategy, visual identity systems, and digital marketing to help organizations communicate with clarity and impact. I’ve worked across IT, fintech, and advertising environments—translating complex ideas into polished decks, scalable design systems, and compelling promotional visuals. From overhauling executive presentations to leading UX/UI case studies and building email, landing, and e-commerce experiences, I focus on consistency, usability, and measurable engagement. I’m especially motivated by turning brand assets into reusable frameworks—whether that’s adopting Atlassian/IBM Carbon-aligned patterns for enterprise communications or supporting growth through optimized website experiences.…

Elbot Carman

I’m Elbot Carman, a results-driven creative and brand designer based in the Atlanta area, combining brand strategy, visual identity systems, and digital marketing to help organizations communicate with clarity and impact. I’ve worked across IT, fintech, and advertising environments—translating complex ideas into polished decks, scalable design systems, and compelling promotional visuals. From overhauling executive presentations to leading UX/UI case studies and building email, landing, and e-commerce experiences, I focus on consistency, usability, and measurable engagement. I’m especially motivated by turning brand assets into reusable frameworks—whether that’s adopting Atlassian/IBM Carbon-aligned patterns for enterprise communications or supporting growth through optimized website experiences.…

Available to hire

I’m Elbot Carman, a results-driven creative and brand designer based in the Atlanta area, combining brand strategy, visual identity systems, and digital marketing to help organizations communicate with clarity and impact. I’ve worked across IT, fintech, and advertising environments—translating complex ideas into polished decks, scalable design systems, and compelling promotional visuals.

From overhauling executive presentations to leading UX/UI case studies and building email, landing, and e-commerce experiences, I focus on consistency, usability, and measurable engagement. I’m especially motivated by turning brand assets into reusable frameworks—whether that’s adopting Atlassian/IBM Carbon-aligned patterns for enterprise communications or supporting growth through optimized website experiences.

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Language

English
Fluent

Work Experience

Graphic Designer at American Express (Contract)
April 1, 2025 - January 1, 2026
Standardized an enterprise presentation template adopted by Portfolio Transformation, improving brand consistency. Created visual assets for a global intranet serving 50,000+ employees to increase engagement. Built scalable email and newsletter templates, created Figma mockups and screenshot recreations aligned with Atlassian and IBM Carbon design systems, and produced compliant internal training and communications materials.
Marketing Ops & Creative Specialist at Hudson MX
October 1, 2021 - October 1, 2024
Revitalized brand identity to align with modern software standards. Managed a centralized brand asset database to improve company-wide efficiency. Produced high-impact marketing assets (newsletters, videos, and presentations) that drove a 20% engagement lift. Optimized Squarespace website UX to enhance demand generation while working remotely.
Graphic & Web Designer at New Creation Brands
November 1, 2017 - October 1, 2021
Implemented Shopify to boost PURE Drinkware online sales by 30%. Launched Journal Friends as a toy brand and supported product design and branding. Developed product tech packs, catalogs, and promotional materials across web and graphic channels in a hybrid role.
Designer at Arctides Studios (Freelance)
January 1, 2013 - Present
Overhauled executive decks, led UX/UI case studies, developed logos and brand identities, and designed promotional flyers for client work conducted remotely.
Graphic Designer at OneHum
August 1, 2012 - November 1, 2017
Engineered the PrintFuzz Wholesale Portal, reducing order turnaround time by 50%. Led design and customer success teams, including mentorship and training. Produced digital assets such as websites, email campaigns, and landing pages for child brands in an on-site role.

Education

Master of Fine Arts at Full Sail University
October 25, 2024 - July 1, 2011
MFA in Media Design - Brand Development Focused Graphic Desing
Bachelor of Arts at University of Alaska Fairbanks
January 22, 2007 - May 16, 2010
BA in Digital Art, Minor in Computer Information Technology
M.F.A. Media Design at Full Sail University
January 1, 2014 - January 1, 2016
B.A. Digital Art (Minor: Computer Information Technology) at University of Alaska Fairbanks
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Manufacturing, Consumer Goods, Other, Financial Services, Media & Entertainment, Education, Professional Services, Retail, Retail, Wholesale & Distribution
    Hudson MX Style Guide & Brand Overhaul
    When I began working at Hudson MX, one of the things that the CMO brought to my attention was that the company’s style guide and overall brand standards needed a revamp. Years before my hiring, they had used an outside agency to create their brand identity and style guide. The CMO was unhappy with several of the standards they set (namely fonts and color usage), and had stopped following them. From their input, I was able to solidify the standards and build a style guide that modernized their brand identity. View the full project here](https://www.twine.net/signin graphicdesigner branding designer branddesign brandidentity branddevelopment…
    Hudson MX Presentation Template (Major Update)
    Hudson MX as an organization used Google Workspace across the board, and their Google Slides template was widely used internally and externally by every team. Their last update of this asset took place in 2019, well before my arrival. However, in light of the updates being made to the brand, my team and I decided the presentation template would receive a corresponding revamp. The process was meticulous and produced a template that was 128 slides long based on the premade layouts, copy-and-pastable icons, and an instructional index. Two versions – a full version and a skeleton version – were made available for use company-wide. View the project here](https://www.twine.net/signin presentationdesigner graphicdesigner branding designer…
    Hudson MX, Former Agency CFO Interview Video
    In Q3 2024, Hudson MX had previously recorded an interview between Hudson MX's former CFO, Jason Kopeloff, and its former SVP of Strategy, Jessie De Luca to be featured in a webinar. As we moved into Q4, the Marketing Team had begun looking at reutilizing several materials such as interviews as part of a targeted LinkedIn campaign to drive leads for the Sales Team. As the interview between Jason and Jessie had proven informative, it was chosen to be repurposed into an asset to drive traffic from LinkedIn to our site and leads to our Hubspot contacts. I was tasked with handling the edits for this version of the interview. View the project here](https://www.twine.net/signin videoeditor motiongraphics…
    Hudson MX, Product Story Graphics
    Per conversations I had with the CMO of Hudson MX, I was tasked with creating assets known as Product Stories. These were stylized graphics based on various aspects of the MX Platform’s interface – the intention being to have relevant graphics readily available for product spotlights, print marketing materials, social media graphics, blog entries, release notes, and various other mediums. View the project (here)https://www.twine.net/signin vectorillustrator graphicdesigner…
    RPG Battle System Case Study
    A few years ago, I wrote up plans for a turn-based RPG video game battle system. While I came up with one very basic visual concept, I didn’t go far beyond it at the time. Over the course of the pandemic, I began exploring the concept a bit further by starting from scratch on the visual assets involved. This involved not only aspects of the layout but also pixel art assets. To give myself an existing universe to work with, I chose to use the Lola the Buhund book series’ story and characters as an example set-up of this system. Read the study here](https://www.twine.net/signin gameconcepts uidesign uxdesign rpg illustrator designer…
    Palbetto - App Case Study
    Palbetto is an app that would function specifically to allow a Game Master/Dungeon Master (herein referred to as a “DM”) of Tabletop Roleplaying games to better connect with and coordinate session times with players in campaigns that they’re currently hosting. The app enables DMs to proactively set their availability and coordinate it with their existing party of players to ensure that sessions are able to be held at regular intervals. Read the full study here](https://www.twine.net/signin…
    Journal Friends® Plush Toy Line
    In late 2018, I began work on the Journal Friends® toy line at the behest of my employer. Journal Friends® are plush toy journals that are styled to look like various characters based on animals. Out of the final 12 designs, 6 were designed by me, while the remaining 6 were handled by another designer. I did however, set up the tech packs that went to the factories producing all 12. Additionally, the brand logo, packaging, character illustrations, and character backstories (body copy featured on the back of the package) were all created by me. These products made their debut at the Atlanta International Gift & Home Furnishings Market®, held at the Americasmart in July of 2019. View the full project here](https://www.twine.net/signin graphicdesigner branding consumergoods…