I'm a results-driven marketing professional with a passion for turning data into growth. I specialize in digital and traditional marketing, ASO, content creation, and lead generation, delivering measurable results through creative campaigns and data-driven strategies. Over the past several years, I've led multi-channel initiatives for apps and brands, leveraging GA4, GTM, HubSpot, and LinkedIn to boost downloads, engagement, and ROI while collaborating closely with designers and product teams to ensure consistent storytelling.

Areej Ahmed Abdel Aziz Ibrahim

I'm a results-driven marketing professional with a passion for turning data into growth. I specialize in digital and traditional marketing, ASO, content creation, and lead generation, delivering measurable results through creative campaigns and data-driven strategies. Over the past several years, I've led multi-channel initiatives for apps and brands, leveraging GA4, GTM, HubSpot, and LinkedIn to boost downloads, engagement, and ROI while collaborating closely with designers and product teams to ensure consistent storytelling.

Available to hire

I’m a results-driven marketing professional with a passion for turning data into growth. I specialize in digital and traditional marketing, ASO, content creation, and lead generation, delivering measurable results through creative campaigns and data-driven strategies.

Over the past several years, I’ve led multi-channel initiatives for apps and brands, leveraging GA4, GTM, HubSpot, and LinkedIn to boost downloads, engagement, and ROI while collaborating closely with designers and product teams to ensure consistent storytelling.

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Language

English
Fluent
Arabic
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Strategic Marketing & Brand Growth Expert at Zetta Global
May 1, 2025 - Present
Developed and implemented data-driven marketing strategies to increase brand awareness and generate leads; conducted market research and competitive analysis to identify trends and growth opportunities; oversaw digital marketing initiatives across social media, email marketing, content marketing, and paid advertising; collaborated with design to create marketing materials; monitored campaign performance using GA4, GTM, and UTM tracking to optimize ROI; managed SEO and multi-channel campaigns; prepared reports for stakeholders.
Digital Marketing Specialist at Arab Apps
May 1, 2023 - May 1, 2025
Boosted app sales and downloads by planning and executing targeted marketing campaigns; created and implemented marketing strategies for new apps, including pricing, launch plans, and promotions; enhanced app visibility through ASO; managed Google Ads and Apple Search Ads campaigns for ROI; produced video content and social media materials to boost engagement; executed email campaigns via MailChimp; analyzed app performance using App Store Connect and Google Console, and used OneSignal for personalized push notifications; collaborated with influencers to expand reach.
Marketing & Sales Specialist at EL MAGD CO. FOR FOOD INDUSTRIES (SONBOLA)
November 1, 2018 - October 1, 2020
Increased engagement by creating and scheduling creative posts and running social media ads; organized campaigns that boosted sales and brand awareness; conducted market research to identify new customer segments; enhanced customer support and order systems to improve satisfaction and efficiency; created content for Facebook, YouTube, and LinkedIn to strengthen online presence.
Marketing Intern at Smart Marketing Solutions
September 1, 2018 - October 1, 2018
Assisted in organizing events for major clients (e.g., Unilever); prepared post-event reports and presentations; conducted market visits and provided actionable insights to inform strategy.
HR Intern at Pirelli Tires
August 1, 2017 - Present
Supported recruitment by screening CVs and assisting with interviews; recommended improvements to HR systems and employee satisfaction programs.
Marketing Intern at PCLINK Company
July 1, 2017 - Present
Revived the company's Facebook presence through fresh and engaging content; helped organize marketing events and contributed to website improvements.

Education

Bachelor degree in business administration marketing major at Arab academy for science and technology
September 1, 2014 - September 1, 2018
Bachelor’s degree in Business Administration (Marketing & International Business) at Arab Academy for Science and Technology
January 11, 2030 - January 1, 2018
Bachelor’s degree In Business Administration Major Marketing & International Business at Arab Academy for Science and Technology
January 11, 2030 - January 1, 2018
High School at El Nasr Girl's College (E.G.C.)
January 11, 2030 - January 1, 2014

Qualifications

Diploma in Business Administration - Wales International University
January 11, 2030 - November 28, 2025
Diploma in Customer Service Management
January 11, 2030 - November 28, 2025
Diploma in Marketing Management
January 11, 2030 - November 28, 2025
Diploma in Success of the Interviews and CV Writing
January 11, 2030 - November 28, 2025
Diploma in Management of Feelings and Emotions
January 11, 2030 - November 28, 2025
Diploma in Effective Communication Skills
January 11, 2030 - November 28, 2025
Diploma in Time Management
January 11, 2030 - November 28, 2025
Diploma in Self Confidence
January 11, 2030 - November 28, 2025
Diploma in Memory and Remembering – Mind Maps
January 11, 2030 - November 28, 2025
Diploma in Rules of Wealth
January 11, 2030 - November 28, 2025
Diploma in The Art of Negotiation
January 11, 2030 - November 28, 2025
Diploma in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects
January 11, 2030 - November 28, 2025
Harvard University Certificate: Fundamentals of Neuroscience Part 3: The Brain
January 11, 2030 - November 28, 2025
Udacity Certificate: Digital Marketing Advanced Track
January 11, 2030 - November 28, 2025
Udacity Certificate: Digital Marketing Professional Track
January 11, 2030 - November 28, 2025
Udacity Certificate: Data Analysis Challenger Track
January 11, 2030 - November 28, 2025
Google Certificate: Fundamentals of Digital Marketing
January 11, 2030 - November 28, 2025
Google Certificate: Google Analytics for Beginners
January 11, 2030 - November 28, 2025
Google Certificate: Google Analytics for Advanced Analytics
January 11, 2030 - November 28, 2025
Google Certificate: Google Ads Apps
January 11, 2030 - November 28, 2025
Udemy Certificate: Google Tag Manager (GTM) from Zero to Hero
January 11, 2030 - November 28, 2025
Diploma in business administration
January 11, 2030 - April 11, 2026
Diploma in customer service management
January 11, 2030 - April 11, 2026
Diploma in marketing management
January 11, 2030 - April 11, 2026
Diploma in success of the interviews and cv writing
January 11, 2030 - April 11, 2026
Diploma in management of feeling and emotions
January 11, 2030 - April 11, 2026
Diploma in effective communication skills
January 11, 2030 - April 11, 2026
Diploma in time management
January 11, 2030 - April 11, 2026
Diploma in self confidence
January 11, 2030 - April 11, 2026
Diploma in memory and remembering –mind maps
January 11, 2030 - April 11, 2026
Diploma in rules of wealth
January 11, 2030 - April 11, 2026
Diploma in the art of negotiation
January 11, 2030 - April 11, 2026
Certificate from Harvard University in fundamentals of neuroscience part 3: the brain
January 11, 2030 - April 11, 2026
Certificate from Udacity in digital marketing advanced track
January 11, 2030 - April 11, 2026
Certificate from Udacity in digital marketing professional track
January 11, 2030 - April 11, 2026
Certificate from Udacity in Data analysis challenger track
January 11, 2030 - April 11, 2026
Certificate from google in the fundamentals of digital marketing
January 11, 2030 - April 11, 2026
Certificate from google in google analytics for beginners
January 11, 2030 - April 11, 2026
Certificate from google in google advanced analytics
January 11, 2030 - April 11, 2026
Certificate in google ads apps from google
January 11, 2030 - April 11, 2026
Certificate from Udemy in Google Tag Manager (GTM) from zero to hero
January 11, 2030 - April 11, 2026
Certificate from SEM Rush in Become AI powered Marketer
January 11, 2030 - April 11, 2026
Certificate from in ASO
January 11, 2030 - April 11, 2026
Certificate from Georgia Institute of Technology in Speaking English Professionally: In Person, Online & On the Phone
January 11, 2030 - April 11, 2026
Certificate from great learning in digital marketing strategy
January 11, 2030 - April 11, 2026
Certificate from great learning in google search campaign
January 11, 2030 - April 11, 2026
Certificate from great learning in google app campaign
January 11, 2030 - April 11, 2026
Certificate from the British council for the key English test for English of speakers of other language
January 11, 2030 - April 11, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail