I'm a New York City-based, multi-disciplinary brand designer and illustrator with ~8 years of experience across branding, illustration, digital design, and web experiences. I love creating joyful brands and story-driven visuals, and I thrive when solving problems with design and crafting visuals that spark delight. Open to freelance and full-time opportunities.…

Arfa Asif

I'm a New York City-based, multi-disciplinary brand designer and illustrator with ~8 years of experience across branding, illustration, digital design, and web experiences. I love creating joyful brands and story-driven visuals, and I thrive when solving problems with design and crafting visuals that spark delight. Open to freelance and full-time opportunities.…

Available to hire

I’m a New York City-based, multi-disciplinary brand designer and illustrator with ~8 years of experience across branding, illustration, digital design, and web experiences.

I love creating joyful brands and story-driven visuals, and I thrive when solving problems with design and crafting visuals that spark delight. Open to freelance and full-time opportunities.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Independent Designer at Self-employed
January 1, 2026 - Present
Moved to New York City and exploring new creative opportunities. Experimenting with AI and vibe coding, participating in challenges like Peachtober, creating comics for my Instagram account, and taking on freelance brand design and illustration projects.
Independent Designer at Self-employed / Independent
January 1, 2026 - Present
Moved to New York City and exploring new creative opportunities. Experimenting with AI and vibe coding, participating in challenges like Peachtober, creating comics for my Instagram account, and taking on freelance brand design and illustration projects.
Senior Visual Designer at Toddle
December 1, 2019 - July 1, 2025
Led visual design across events, classroom resources, merchandise, and global campaigns. Built a unified design system used across web, print, and marketing. Shaped branding for Toddle’s flagship events and created playful visuals that strengthened educator engagement. Moved to Melbourne to support the growing team with mentorship, and evolved the brand’s visual direction.
Illustrator at Tactopus Learning Pvt. Ltd.
February 1, 2019 - November 1, 2019
Collaborated with a small team to design tactile learning tools for children with visual challenges. Brainstormed with kids, prototyped ideas, and created illustrations for playful, accessible educational games.
Freelance + Internships at Freelance / Internships
January 1, 2018 - December 31, 2019
Worked with clients across education, corporate, and wellness sectors on branding, campaigns, visual identities, and illustrations. Collaborated with IndiQube, GBN Sr. Secondary School, and Matra Skincare Essentials on various design projects.
Freelance Designer & Intern at Freelance + Internships
January 1, 2018 - January 1, 2019
Worked with clients across education, corporate, and wellness sectors on branding, campaigns, visual identities, and illustrations. Collaborated with IndiQube, GBN Sr. Secondary School, and Matra Skincare Essentials on various design projects.

Education

B.Sc. Visual Media (Gold medalist, 9.43 CGPA) at Amrita School of Arts and Sciences, India
January 1, 2015 - January 1, 2018
B.Sc. Visual Media at Amrita School of Arts and Sciences, India
January 1, 2015 - January 1, 2018

Qualifications

Gold Medalist - B.Sc. Visual Media
January 1, 2015 - January 1, 2018

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level