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I am a graphic communication designer focused on brand and visual identity design. I work from a highly conceptual foundation to strategically execute ideas into visually compelling print, digital, and social media design. I run an independent studio, Monocon, delivering bespoke branding projects helping brands stand out with strong identities and engaging campaigns.…

Ariana Cowan

PRO

Graphic Designer, Designer, Brand Designer, +2

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I am a graphic communication designer focused on brand and visual identity design. I work from a highly conceptual foundation to strategically execute ideas into visually compelling print, digital, and social media design. I run an independent studio, Monocon, delivering bespoke branding projects helping brands stand out with strong identities and engaging campaigns.…

Available to hire

London, United Kingdom

I am a graphic communication designer focused on brand and visual identity design. I work from a highly conceptual foundation to strategically execute ideas into visually compelling print, digital, and social media design. I run an independent studio, Monocon, delivering bespoke branding projects helping brands stand out with strong identities and engaging campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer at Raptor

May 1, 2025 - Present

High volume, large scale design for visual identities, production + artworking for brand activations and live events, across the UK for global brands like Jagermeister, Gymshark, Tinder, Diageo, Essilor Luxottica, Airbnb

Creative Designer at Gordon Ramsay Restaurants

August 1, 2023 - May 31, 2025

Design menus, marketing assets, for print, digital and social across all restaurant brands in the UK and US. Utilising the Adobe Suite to create visually engaging content that has driven engagement on social and increased revenue significantly.

Digital Experience & Innovation Design Trainee at Deloitte Digital

November 1, 2021 - April 30, 2022

Collaborated on internal and external client projects within the luxury goods, life sciences, healthcare and banking industries on interface design for digital products. Focusing on CX, I also supported on brand strategy for projects under ACNE Zurich.

Graphic Design Intern at dentsu MB Bangalore

June 1, 2021 - August 31, 2021

Independently worked on a rebranding project for an airline cargo division under the guidance of the Creative Director.

Graphic Design Intern at Media House, London

May 1, 2021 - September 30, 2021

Designing graphic content for internal/external projects, visual identities for events at this PR, diversity + influencer marketing agency.

Graphic Designer at Untangle

August 1, 2020 - Present

I work pro-bono as the head of design for an organization that aims to accelerate the mental health revolution in India, which includes content curation and omni-channel CX.

Junior Design Intern at Fractal Ink

June 1, 2019 - August 31, 2019

Worked specifically on iconography for websites at this UX design consultancy.

Freelance Graphic Designer at Raptor

August 1, 2023 - Present

Designed and launched 10+ marketing campaigns, increasing social media engagement by 30%. Created 50+ assets for print, digital, and social media across 34 restaurant brands in the UK and US. Developed static and motion content for social media that increased guest interactions by 20% and aided art direction on social shoots. Led end-to-end design processes including menus, marketing assets (print + digital), event collaterals, custom identities and menus.

Digital Experience & Innovation Trainee at Deloitte Digital

November 1, 2021 - April 1, 2022

Assisted in UI/UX design for 5+ digital products across luxury, healthcare, and global banking sectors. Helped develop a design system for wealth managers that improved workflow efficiency by 25%. Supported brand design and strategy projects for ACNE Zurich, enhancing brand consistency across platforms.

Graphic Design Intern at Dentsu Creative

June 1, 2021 - August 1, 2021

Independently led a rebranding project for an airline cargo division, delivering 100% on time. Created visual assets that streamlined the brand identity, leading to a 15% improvement in brand recognition.

Graphic Design Intern at Media House

May 1, 2021 - September 1, 2021

Designed pitch decks and proposals that contributed to securing 3+ high-profile clients. Developed branding assets for multiple events, leading to a 40% boost in attendee engagement.

Designer at Gordon Ramsay Restaurants

May 1, 2025 - Present