I redesigned and rebuilt the marketing website for a global employee benefits broker, focusing on simplifying the site architecture and making the content more cohesive. The existing website was cluttered and repetitive, so I streamlined the structure, rewrote copy to be clearer and more engaging, and created a modern visual design. After client approval, I built the full website in Webflow for both desktop and mobile. The new site launched successfully in time for their summer campaign.

You can view the website [here](https://www.twine.net/signin

While working at a private health insurance startup, through SAAS partnerships I helped legacy insurers like modernise their offerings, by re-platforming existing technology and designing new digital-first products. These projects involved deep discovery sessions, user and broker interviews, and close collaboration with client stakeholders to define product propositions, MVP scopes, and user journeys. I created low and high-fidelity prototypes to demonstrate how our technology could enable configurable, user-friendly insurance experiences, both for customers and internal teams. As I was the lead designer, I helped with running workshops and would lead on running user interview and testing sessions.

![Purchase journey for a SAAS client](https://www.twine.net/signin

I worked end-to-end across the creation of a new digital-first private health insurance ecosystem, spanning the individual and corporate customer products, as well as the internal claims and customer support platform. My focus was on simplifying a traditionally complex and paper-heavy industry through clear design, digital automation and a more transparent experience. I helped shape everything from onboarding and purchase journeys to back-office tools, ensuring each touchpoint felt cohesive and effortless. Together, these projects created a modern insurance experience that put users first intuitive for customers, efficient for support teams, and configurable to meet a wide range of needs.

![App prototype screens](https://www.twine.net/signin

As part of a two-person design team, I helped create a tablet app to educate children aged 11–13 about NASA missions and inspire interest in science and space. Our concept focused on gamified learning, users could pilot drones, drive the Mars Rover, and explore coding-based challenges to learn about real NASA missions. We delivered a high-fidelity prototype within the competition brief and were awarded “Highly Commended” out of hundreds of entrants.