Ariel

Available to hire

I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences.

About

I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences.

With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.

  • 7 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • ChineseIntermediate

Industry experience

  • Software & Internet
  • Retail
  • Financial Services
  • Travel & Hospitality
  • Professional Services

More experts in Hong Kong, Hong Kong

Work experience

Freelance Designer · Ariel's StudioJan 2020 – Present · 6 yrs 11 mos

Consulted and created designs for small businesses, agencies, studios, and startups; work included design systems, branding, logo, packaging, UX/UI, motion, and illustration; clients included Y Combinator, Studio Earth, Poclink, Joho Tek, GrabNat, R&S Solicitors, relaz.

Senior Brand & UX/UI Designer · LippincottJan 2020 – May 2026 · 6 yrs 5 mos

First hire to drive digital brand innovation in EMEA with UX/UI specialization; led brand-led digital propositions with user testing and research, ideation design sprints, wireframing and prototyping, consulting development, and creating brand and digital design systems, user flows, and web/app interfaces; clients included Arrive (formerly EasyPark), Nokia, John Lewis, Vueling, Neom, MGX, Bestinvest, Al Ghurair, Zed, Huru, and more.

Experience Design Intern · AirbnbJun 2019 – Sep 2019 · 4 mos

Established digital accessibility guidelines and components for Design Language System (DLS). Trained designers about inclusive design to accommodate permanent, temporary, and situational disabilities, e.g. color contrast, screen reading, tab order, content strategy.

Education

Bachelor of Design, Visual Communication Design · University of Washington, Seattle2030 – 2025

Certifications and awards

Design for Change (5-week course)2030 – 2025
Defining UX Strategy (6-week course)2030 – 2025

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