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I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences. With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.…I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences. With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.

Ariel

UX Designer, UI Designer, Brand Designer, +3

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I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences. With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.…I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences. With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.

Available to hire

I’m a multidisciplinary designer passionate about connecting visual and interaction design. I traverse cultures and environments to create universal brands, systems and experiences.

With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

Senior Brand & UX/UI Designer at Lippincott

January 1, 2020 - Present

First hire to drive digital brand innovation in EMEA with UX/UI specialization; led brand-led digital propositions with user testing and research, ideation design sprints, wireframing and prototyping, consulting development, and creating brand and digital design systems, user flows, and web/app interfaces; clients included Arrive (formerly EasyPark), Nokia, John Lewis, Vueling, Neom, MGX, Bestinvest, Al Ghurair, Zed, Huru, and more.

Freelance Designer at Ariel's Studio

January 1, 2020 - Present

Consulted and created designs for small businesses, agencies, studios, and startups; work included design systems, branding, logo, packaging, UX/UI, motion, and illustration; clients included Y Combinator, Studio Earth, Poclink, Joho Tek, GrabNat, R&S Solicitors, relaz.

Experience Design Intern at Airbnb

June 1, 2019 - September 19, 2019

Established digital accessibility guidelines and components for Design Language System (DLS). Trained designers about inclusive design to accommodate permanent, temporary, and situational disabilities, e.g. color contrast, screen reading, tab order, content strategy.