Safiq Ul Alam Arif here—friendly and results-driven social media professional. I specialize in TikTok and Instagram content strategy, driving organic growth and measurable performance analytics for consumer-focused brands. I thrive in fully remote, contract-based roles and enjoy shaping short-form content, scheduling, and community engagement to boost brand presence while keeping a clear KPI focus. In my freelance and remote work, I’ve built scalable content systems, collaborated across teams to maintain brand voice, and used data-driven insights to optimize every post. I’m passionate about helping brands grow audiences, foster authentic connections, and achieve concrete business outcomes through creative, strategic social media execution.…

Safiq Ul Alam Arif

Safiq Ul Alam Arif here—friendly and results-driven social media professional. I specialize in TikTok and Instagram content strategy, driving organic growth and measurable performance analytics for consumer-focused brands. I thrive in fully remote, contract-based roles and enjoy shaping short-form content, scheduling, and community engagement to boost brand presence while keeping a clear KPI focus. In my freelance and remote work, I’ve built scalable content systems, collaborated across teams to maintain brand voice, and used data-driven insights to optimize every post. I’m passionate about helping brands grow audiences, foster authentic connections, and achieve concrete business outcomes through creative, strategic social media execution.…

Available to hire

Safiq Ul Alam Arif here—friendly and results-driven social media professional. I specialize in TikTok and Instagram content strategy, driving organic growth and measurable performance analytics for consumer-focused brands. I thrive in fully remote, contract-based roles and enjoy shaping short-form content, scheduling, and community engagement to boost brand presence while keeping a clear KPI focus.

In my freelance and remote work, I’ve built scalable content systems, collaborated across teams to maintain brand voice, and used data-driven insights to optimize every post. I’m passionate about helping brands grow audiences, foster authentic connections, and achieve concrete business outcomes through creative, strategic social media execution.

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Skills

Experience Level

Branding
Expert
Copywriting
Expert
Video Advert
Expert
Brand Identity
Expert
Data Visualization
Expert
Social Media Design
Expert
Looker Studio
Intermediate
Power BI
Intermediate
Tableau
Intermediate
Data Science
Intermediate
Facebook Ads
Intermediate
Google Ads
Intermediate
Logo
Intermediate
Infographic
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager / Digital Media Strategist at Freelance & Contract
January 1, 2021 - Present
Developed and executed platform-specific content strategies for TikTok and Instagram; planned and scheduled short-form content calendars to maintain engagement and visibility; managed daily community engagement (comments & messages) to build audience trust; tracked reach, engagement, and retention to refine content strategy; optimized hooks, formats, and posting times based on analytics insights; reported performance insights and ensured content alignment with brand voice and goals.
Digital Media Head - Media & Content Brands at Remote / Hybrid
January 1, 2021 - Present
Led organic social media growth strategies across multiple platforms; oversaw content quality, consistency, and brand voice; reviewed analytics to guide creative and strategic decisions; supported brand awareness and community growth through consistent content execution.
Social Media Manager / Digital Media Strategist at Freelance / Remote (Brand Clients)
January 1, 2021 - Present
Developed and executed platform-specific content strategies for TikTok and Instagram. Planned and scheduled short-form content calendars to maintain engagement and visibility. Managed daily community engagement (comments and messages) to build audience trust. Tracked reach, engagement, and retention to refine content strategy. Optimized hooks, formats, and posting times based on analytics insights. Reported performance in insights and ensured content alignment with brand voice and goals.
Head of Digital Media, Media & Content Brands at Remote / Hybrid (Freelance)
January 1, 2021 - Present
Led organic social growth strategies across multiple brands. Oversaw content quality, consistency, and brand voice. Reviewed analytics to guide creative and strategic decisions. Supported brand awareness and community growth through content execution and cross-platform coordination.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet, Professional Services
    paper YouTube Growth & Content Optimization Strategy

    Developed and executed YouTube growth and content optimization strategies focused on improving watch time, retention, and overall channel performance. Responsibilities included content analysis, optimization recommendations, performance insights, and audience behavior evaluation to support sustainable channel growth.

    paper TikTok & Instagram Growth Strategy for Consumer Brand

    Planned and executed TikTok and Instagram content strategy focused on short-form growth, audience engagement, and analytics-based optimization. Responsibilities included content planning, scheduling, community management, and performance analysis to improve reach and engagement consistency.