I’m a performance-driven Growth & Performance Marketing Associate with hands-on experience in paid acquisition, funnel optimization, and execution-heavy growth operations. Over the last few years, I’ve worked across the full lifecycle of digital growth—planning campaigns, executing paid media strategies, tracking performance, and improving conversion efficiency through data-backed decisions. I’ve independently managed a self-hosted Shopify business where I handled end-to-end growth responsibilities, including paid ads execution, budget scaling, creative testing, conversion tracking, dispatch coordination, and RTO follow-ups. I’ve managed ad spends in the range of multiple lakhs and scaled revenue through structured experimentation, ROAS monitoring, and funnel optimization—giving me strong ownership mindset rather than channel-only exposure. My strength lies in combining execution discipline with analytical thinking. I’m comfortable working with Meta Ads, Google Ads, analytics dashboards, and spreadsheets, and I focus heavily on documentation, reporting, and process improvement. I work well in remote-first environments, collaborate cross-functionally, and adapt quickly based on performance insights. I’m currently seeking performance marketing, growth associate, or administrative growth roles with remote-first teams—especially companies operating in Middle East, Southeast Asia, or Europe—where I can contribute during India-daytime hours while driving measurable growth outcomes.

Arijit Halder

I’m a performance-driven Growth & Performance Marketing Associate with hands-on experience in paid acquisition, funnel optimization, and execution-heavy growth operations. Over the last few years, I’ve worked across the full lifecycle of digital growth—planning campaigns, executing paid media strategies, tracking performance, and improving conversion efficiency through data-backed decisions. I’ve independently managed a self-hosted Shopify business where I handled end-to-end growth responsibilities, including paid ads execution, budget scaling, creative testing, conversion tracking, dispatch coordination, and RTO follow-ups. I’ve managed ad spends in the range of multiple lakhs and scaled revenue through structured experimentation, ROAS monitoring, and funnel optimization—giving me strong ownership mindset rather than channel-only exposure. My strength lies in combining execution discipline with analytical thinking. I’m comfortable working with Meta Ads, Google Ads, analytics dashboards, and spreadsheets, and I focus heavily on documentation, reporting, and process improvement. I work well in remote-first environments, collaborate cross-functionally, and adapt quickly based on performance insights. I’m currently seeking performance marketing, growth associate, or administrative growth roles with remote-first teams—especially companies operating in Middle East, Southeast Asia, or Europe—where I can contribute during India-daytime hours while driving measurable growth outcomes.

Available to hire

I’m a performance-driven Growth & Performance Marketing Associate with hands-on experience in paid acquisition, funnel optimization, and execution-heavy growth operations. Over the last few years, I’ve worked across the full lifecycle of digital growth—planning campaigns, executing paid media strategies, tracking performance, and improving conversion efficiency through data-backed decisions.
I’ve independently managed a self-hosted Shopify business where I handled end-to-end growth responsibilities, including paid ads execution, budget scaling, creative testing, conversion tracking, dispatch coordination, and RTO follow-ups. I’ve managed ad spends in the range of multiple lakhs and scaled revenue through structured experimentation, ROAS monitoring, and funnel optimization—giving me strong ownership mindset rather than channel-only exposure.
My strength lies in combining execution discipline with analytical thinking. I’m comfortable working with Meta Ads, Google Ads, analytics dashboards, and spreadsheets, and I focus heavily on documentation, reporting, and process improvement. I work well in remote-first environments, collaborate cross-functionally, and adapt quickly based on performance insights.
I’m currently seeking performance marketing, growth associate, or administrative growth roles with remote-first teams—especially companies operating in Middle East, Southeast Asia, or Europe—where I can contribute during India-daytime hours while driving measurable growth outcomes.

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Language

English
Fluent
Hindi
Fluent
Bengali
Fluent

Work Experience

Independent Digital Marketer / Growth Associate at Self-Managed Projects
January 1, 2023 - Present
Planned, launched, and optimized Meta ad campaigns for e-commerce, POD, and local service businesses. Managed ₹10L+ cumulative ad spend across multiple test and scale campaigns in Indian and US markets. Achieved consistent ROAS-focused optimization through creative testing, audience refinement, and funnel tweaks. Executed lead generation campaigns for service businesses with focus on cost-per-lead and lead quality. Set up Meta Pixel & standard events, enabling conversion tracking and retargeting. Optimized Shopify store structure, product pages, and checkout flow to improve conversions. Worked on Etsy (USA) store listing optimization, including keyword structuring and ad-driven traffic. Built performance reports and insights to guide budget allocation and creative decisions.
Operations & Business Management at Studio Consulting Business
January 1, 2018 - December 31, 2022
Managed multi-location operations, reporting, and business targets. Coordinated cross-functional teams and vendors. Delivered YOY & MOM performance targets.
Retail & Store Operations at Various Retail Roles
January 1, 2011 - December 31, 2018
Sales operations, inventory management, MIS reporting. Team coordination, customer experience, vendor handling.

Education

BHM Graduate at IGNOU
January 11, 2030 - January 1, 2009

Qualifications

Head Start computer course (grade B > 60%)
January 11, 2030 - January 13, 2026
The Computer literacy program (IBM) - 95% grade
January 11, 2030 - January 13, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other