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I am a Digital Marketing Specialist with over three years of international experience helping premium brands engage consumers across EMEA, the US, and LATAM. My expertise lies in translating complex digital marketing strategies into cohesive, brand-aligned experiences that drive engagement, conversion, and long-term brand equity. I have successfully developed and executed Go-to-Market strategies, omnichannel campaigns, Retail Media initiatives, and CRM-driven marketing automation. By combining data-driven insights with creative storytelling, I ensure every campaign communicates a consistent, high-quality brand image while delivering measurable results. I am passionate about the intersection of international markets, digital innovation, and brand storytelling, creating campaigns that are visually compelling, strategically effective, and resonant with diverse audiences. Fluent in English with professional proficiency in French, I thrive in multicultural, cross-border environments and enjoy translating global strategies into locally relevant marketing impact.…I am a Digital Marketing Specialist with over three years of international experience helping premium brands engage consumers across EMEA, the US, and LATAM. My expertise lies in translating complex digital marketing strategies into cohesive, brand-aligned experiences that drive engagement, conversion, and long-term brand equity. I have successfully developed and executed Go-to-Market strategies, omnichannel campaigns, Retail Media initiatives, and CRM-driven marketing automation. By combining data-driven insights with creative storytelling, I ensure every campaign communicates a consistent, high-quality brand image while delivering measurable results. I am passionate about the intersection of international markets, digital innovation, and brand storytelling, creating campaigns that are visually compelling, strategically effective, and resonant with diverse audiences. Fluent in English with professional proficiency in French, I thrive in multicultural, cross-border environments and enjoy translating global strategies into locally relevant marketing impact.

Arina Karnilova

Marketing Strategist, Growth Marketer, Content Creator, +4

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I am a Digital Marketing Specialist with over three years of international experience helping premium brands engage consumers across EMEA, the US, and LATAM. My expertise lies in translating complex digital marketing strategies into cohesive, brand-aligned experiences that drive engagement, conversion, and long-term brand equity. I have successfully developed and executed Go-to-Market strategies, omnichannel campaigns, Retail Media initiatives, and CRM-driven marketing automation. By combining data-driven insights with creative storytelling, I ensure every campaign communicates a consistent, high-quality brand image while delivering measurable results. I am passionate about the intersection of international markets, digital innovation, and brand storytelling, creating campaigns that are visually compelling, strategically effective, and resonant with diverse audiences. Fluent in English with professional proficiency in French, I thrive in multicultural, cross-border environments and enjoy translating global strategies into locally relevant marketing impact.…I am a Digital Marketing Specialist with over three years of international experience helping premium brands engage consumers across EMEA, the US, and LATAM. My expertise lies in translating complex digital marketing strategies into cohesive, brand-aligned experiences that drive engagement, conversion, and long-term brand equity. I have successfully developed and executed Go-to-Market strategies, omnichannel campaigns, Retail Media initiatives, and CRM-driven marketing automation. By combining data-driven insights with creative storytelling, I ensure every campaign communicates a consistent, high-quality brand image while delivering measurable results. I am passionate about the intersection of international markets, digital innovation, and brand storytelling, creating campaigns that are visually compelling, strategically effective, and resonant with diverse audiences. Fluent in English with professional proficiency in French, I thrive in multicultural, cross-border environments and enjoy translating global strategies into locally relevant marketing impact.

Available to hire

I am a Digital Marketing Specialist with over three years of international experience helping premium brands engage consumers across EMEA, the US, and LATAM. My expertise lies in translating complex digital marketing strategies into cohesive, brand-aligned experiences that drive engagement, conversion, and long-term brand equity.

I have successfully developed and executed Go-to-Market strategies, omnichannel campaigns, Retail Media initiatives, and CRM-driven marketing automation. By combining data-driven insights with creative storytelling, I ensure every campaign communicates a consistent, high-quality brand image while delivering measurable results.

I am passionate about the intersection of international markets, digital innovation, and brand storytelling, creating campaigns that are visually compelling, strategically effective, and resonant with diverse audiences. Fluent in English with professional proficiency in French, I thrive in multicultural, cross-border environments and enjoy translating global strategies into locally relevant marketing impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Fluent

French

Advanced

Work Experience

Digital Marketing Associate at Equativ (Alternate)

September 1, 2023 - September 1, 2025

Coordinated international Go-to-Market strategies across EMEA, US, and LATAM; translated Retail Media solutions into brand storytelling and premium messaging; developed 15+ high-impact strategic assets (white papers, case studies, pitch decks) aligned with premium brand guidelines; enabled Tier-1 retail partners to activate ROAS- and CPA-driven campaigns; managed 360° digital campaigns and CRM automation (Salesforce) using data-driven segmentation and lead nurturing to accelerate global lead generation; liaised with 20+ stakeholders to ensure on-time delivery and improved operational efficiency; led global content strategy and copywriting for blogs/landing pages to maintain brand voice consistency; monitored ad ecosystem and delivered monthly competitive audits influencing roadmaps for key product features.

Product Marketing Associate at Equivant

September 1, 2023 - September 1, 2025

Go-to-market strategy, product launches, and demand generation for B2B/tech; created dashboards in Power BI and Excel for strategic decision-making; delivered insights on market trends, category mix, and customer behavior; aligned with Sales, Partnerships, and Brand Marketing; monitored product adoption KPIs and ROI.

Data-driven Product Marketing Associate at Equativ

August 1, 2022 - August 1, 2022

Delivered quarterly performance analysis for clients, identifying optimization opportunities via Equativ SSP and DSP products. Collaborated with Data Partners for client campaign optimization (Google, FreeWheel, Amazon DSP). Participated in end-to-end product launch and suggested positioning based on user needs, market gaps, and performance data. Took full ownership of Product Marketing for a newly acquired Retail Media platform (ex-Criteo product). Partnered with Brand Marketing on activations to drive product awareness and adoption through external communication, like newsletters and blog posts.

Marketing Project Coordinator at Analytium Group

January 1, 2022 - January 1, 2023

Supported the delivery of 10+ marketing analytics projects using Agile methodologies; tracked project timelines and organized client requirements to ensure on-time delivery of performance reports; designed a UTM tracking template to reduce data errors and improve reporting clarity by 20%; optimized HubSpot data hygiene and contact segmentation to accelerate lead progression; managed website content via CMS and implemented SEO/SEM best practices (metadata, on-page optimization) for data-informed decision-making; conducted regular Google Analytics audits to resolve tagging issues and ensure data accuracy for senior stakeholder presentations.

Intern at Satoshi Corporate Merch

January 1, 2022 - January 1, 2022

Internship contract: preparation of corporate clothing. Conducted technical requirements for manufacturing of garments. Performed administrative tasks (preparing invoices, scheduling meetings).

Data Analyst / Marketing Analytics Specialist at Analytical Group, London

January 1, 2022 - January 1, 2022

Collected, analyzed and interpreted data for clients using SAS programming language. Generated reports with visualizations (Power BI, Excel). Conducted the most viewed webinar about marketing data in social media (HubSpot). Maintained WordPress site. Set OKRs for internal projects. Generated the USP strategy for all marketing campaigns.

Project Manager Assistant at Satoshi Corporate Merch

October 1, 2021 - January 31, 2022

Coordinated supplier relations, contracts, and assortment plans for corporate merch; managed buying schedules and ensured on-time product delivery with business and design teams; ensured on-time execution of new product rollouts in collaboration with business and design teams.

Junior Consultant at Analytium Group

October 1, 2021 - January 31, 2022

Produced business and marketing performance dashboards using Power BI and Excel for strategic decisions; delivered insights on market trends, category mix, and customer behavior; improved ROI accuracy; strengthened cross-market collaboration by presenting findings to stakeholders.

Junior Marketing & Merchandising Assistant at Satoshi Corporate Merch

September 1, 2021 - February 1, 2022

Supported end-to-end production of premium corporate merchandise for tech leaders; audited 50+ design mockups to ensure brand book accuracy, color correctness, and typography validation; contributed to the optimization of merchandising and color accuracy; coordinated with international suppliers and shipping partners to ensure on-time delivery of 4,000+ product units.

Junior Consultant / Assistant Project Manager at Stockholm School of Economics (SSE) – Erasmus Program

January 1, 2020 - January 1, 2020

Data analysis: Power BI, Tableau; Tools: Jira