Available to hire
I am Marwa Abdelrahman, a senior marketing executive with over 20 years of cross-EMEA experience in driving transformation through innovation, product and service development, and strategic go-to-market excellence. I thrive on turning customer insights into measurable growth, building high-performance teams, and delivering roadmap-driven results across FMCG, beauty, pharma, and luxury sectors.
Throughout my career I have led regional marketing functions, forged strategic partnerships, and steered portfolio innovation to deliver sustainable revenue expansion. I am passionate about translating complex business challenges into clear, actionable strategies and executing with speed and rigor to achieve commercial impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
French
Advanced
Work Experience
Senior Strategic Consultant - Innovation & Transformation at Kantar
April 1, 2024 - PresentDesign and implement transformation programs for clients like BIC, Bayer, and L'Oréal; deliver strategic planning and commercial excellence initiatives. Architected wellness sector business model innovation, transforming a product distributor into an integrated service provider with brand-led experiences, resulting in 380% revenue growth. Developed innovative go-to-market strategies for premium skincare brands, securing strategic partnerships in the luxury hospitality sector.
Regional Head of Marketing at SunRice
June 1, 2021 - March 1, 2024Established and scaled the regional marketing function, driving 36% revenue growth to $150M through data-driven strategy and portfolio innovation expansion.
Senior Marketing Consultant at Kantar
January 1, 2013 - January 1, 2021Led innovation development for organic food & beverage range, creating end-to-end framework from mix design through go-to-market strategy. Developed data-driven market entry strategy for a multinational electronics company; quantified opportunities through market analysis. Orchestrated digital transformation projects including e-commerce launch for a sports brand and expansion strategy for a beauty start-up.
Regional Marketing Manager - Skin Care at Unilever MEA, Turkey
June 1, 2009 - January 1, 2013Led a EUR 80M portfolio transformation, achieving market leadership and 26% growth through integrated strategy: supply chain optimization, A&P investment, and an innovation pipeline. Created a 3-year strategy and innovation roadmap securing the highest-ever category investment with projected 16.9% CAGR. Architected and implemented a comprehensive Hand & Body innovation funnel across multiple brands, generating €12 million incremental revenue while maintaining margin growth. Pioneered a localized innovation approach for Vaseline Even Tone, becoming the highest-performing variant and earning industry recognition.
Consumer Market Insight Manager at Unilever MEA, Turkey
May 1, 2006 - June 1, 2009Pioneered comprehensive consumer research programs across the Personal Care portfolio, translating insights into innovation opportunities and branding performance enhancements. Led a EUR 20M strategy development through consumer & market analysis, enabling distinct brand positioning and an innovation roadmap. Facilitated behavioral change workshops uncovering insights for market development, innovation, and communication; achieved 5% category penetration growth in Egypt.
EMEA Regional Head of Marketing at SunRice
June 1, 2021 - March 1, 2024Established and scaled regional marketing function, driving 36% revenue growth to $150M through data-driven strategy and portfolio innovation expansion. Developed a comprehensive 3-year innovation funnel to diversify portfolio beyond core offering, creating a roadmap for sustainable growth and profitability. Conceptualized and launched market-expanding brand extensions, achieving 7% market share within 8 months.
Senior Marketing Consultant at Kantar MENA
January 1, 2013 - January 1, 2021Senior consultant providing strategic marketing solutions across FMCG, pharma, beauty, luxury, and technology sectors. Led innovation development for organic food & beverage range, creating end-to-end framework from mix design through go-to-market strategy. Developed data-driven market-entry innovation strategy for multinational electronics company, quantifying business opportunities through market analysis. Orchestrated digital transformation projects including e-commerce launch for a sports brand and expansion strategy for a beauty start-up.
Regional Marketing Manager - Skin Care at Unilever MENA, Turkey
June 1, 2009 - January 1, 2013Led EUR 80M portfolio transformation driving market leadership and 26% growth through integrated strategy: supply chain optimization, A&P investment, and an innovation pipeline. Created a 3-year strategy and innovation roadmap securing the highest-ever category investment with projected 16.9% CAGR. Architected a Hand & Body innovation funnel across brands, generating €12 million incremental revenue while maintaining margin growth on all innovation projects.
Senior Marketing Executive / Transformation Leader / Innovation Strategist at Total Negotiation Group
April 1, 2024 - PresentDesign and implement transformation programs for clients like BIC, Bayer, and L’Oréal, delivering strategic planning and commercial-excellence initiatives.
Regional Head of Marketing - EMEA at SunRice
June 1, 2021 - March 1, 2024Established & scaled regional marketing function, driving growth and market share through data-driven strategy and portfolio innovation.
Regional Marketing Manager - Skin Care at Unilever MEA (Turkey)
June 1, 2009 - January 1, 2013Led a EUR 80M portfolio transformation achieving market leadership and 26% growth through integrated strategy: supply chain optimization, A&P investment, and an innovation pipeline. Created a 3-year strategy and innovation roadmap securing the highest-ever category investment with projected 16.9% CAGR.
Consumer Market Insight Manager at Unilever MEA (Turkey)
May 1, 2006 - June 1, 2009Pioneered comprehensive consumer research programs across Personal Care portfolio; translated insights into innovation opportunities and enhanced brand performance; led EUR 20M strategy development for market-entry, brand positioning, and innovation roadmap; conducted behavioural-change workshops, contributing to a 5% category penetration growth in Egypt.
EMEA Regional Head of Marketing at Sun Rise
June 1, 2021 - March 1, 2024Established and scaled regional marketing function, driving 36% revenue growth to $150M through data-driven strategy and portfolio innovation expansion. Developed a comprehensive 3-year innovation funnel to diversify the portfolio and created a market-expanding brand extension, achieving 7% market share within 8 months.
Education
Bachelor of Business Administration at Arab Academy for Science, Technology & Maritime Transport
September 1, 2000 - June 1, 2004Certificate in Digital Marketing: Disruptive Strategy at University of Oxford
January 1, 2019 - May 1, 2019Executive Education Program at University of Pennsylvania
October 1, 2025 - December 1, 2025Bachelor of Business Administration at Arab Academy for Science, Technology & Maritime Transport
September 1, 2000 - June 1, 2004Certificate at Oxford Digital Marketing: Disruptive Strategy
January 1, 2019 - May 1, 2019Certificate at University of Pennsylvania
October 1, 2025 - December 1, 2025Certificate at University of Oxford
January 1, 2019 - May 1, 2019Bachelor of Business Administration at Arab Academy for Science, Technology & Maritime Transport
September 1, 2000 - June 1, 2004Certificate at University of Pennsylvania
October 1, 2025 - December 1, 2025 at University of Pennsylvania
October 1, 2025 - December 1, 2025Digital Marketing - Disruptive Strategy at University of Oxford
January 1, 2019 - May 1, 2019Bachelor of Business Administration at Arab Academy for Science, Technology & Maritime Transport
September 1, 2000 - June 1, 2004AI for Business (Executive Education) at University of Pennsylvania
October 1, 2025 - December 1, 2025Certificate in Digital Marketing: Disruptive Strategy at University of Oxford
January 1, 2019 - May 1, 2019Bachelor of Business Administration at Arab Academy for Science, Technology & Maritime Transport
September 1, 2000 - June 1, 2004Qualifications
Certificate in Digital Marketing: Disruptive Strategy
January 1, 2019 - May 1, 2019Executive Education Program
October 1, 2025 - December 1, 2025Bachelor of Business Administration
September 1, 2000 - June 1, 2004Certificate: Oxford Digital Marketing - Disruptive Strategy
January 1, 2019 - May 1, 2019AI for Business
October 1, 2025 - December 1, 2025Digital Marketing: Disruptive Strategy
January 1, 2019 - May 1, 2019Executive Education
October 1, 2025 - December 1, 2025AI for Business (Executive Education)
October 1, 2025 - December 1, 2025Certificate in Digital Marketing: Disruptive Strategy
January 1, 2019 - May 1, 2019Bachelor of Business Administration
September 1, 2000 - June 1, 2004Industry Experience
Consumer Goods, Healthcare, Retail, Manufacturing, Media & Entertainment, Professional Services, Travel & Hospitality, Other, Life Sciences, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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