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I'm a Communications and Social Media Specialist with over four years of experience building and executing multi-market digital campaigns. I focus on social media management, content creation, CRM, and brand storytelling to drive engagement, reach, and value for the business. I thrive in fast-paced, multicultural environments and love collaborating with creative, design, and product teams to deliver on-brand, data-informed campaigns. I analyze performance, test formats and timing, and continuously optimize to boost engagement and conversions.…I'm a Communications and Social Media Specialist with over four years of experience building and executing multi-market digital campaigns. I focus on social media management, content creation, CRM, and brand storytelling to drive engagement, reach, and value for the business. I thrive in fast-paced, multicultural environments and love collaborating with creative, design, and product teams to deliver on-brand, data-informed campaigns. I analyze performance, test formats and timing, and continuously optimize to boost engagement and conversions.

FERNANDA ARNAIZ

Digital Marketer, Social Media Manager, Content Creator, +2

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I'm a Communications and Social Media Specialist with over four years of experience building and executing multi-market digital campaigns. I focus on social media management, content creation, CRM, and brand storytelling to drive engagement, reach, and value for the business. I thrive in fast-paced, multicultural environments and love collaborating with creative, design, and product teams to deliver on-brand, data-informed campaigns. I analyze performance, test formats and timing, and continuously optimize to boost engagement and conversions.…I'm a Communications and Social Media Specialist with over four years of experience building and executing multi-market digital campaigns. I focus on social media management, content creation, CRM, and brand storytelling to drive engagement, reach, and value for the business. I thrive in fast-paced, multicultural environments and love collaborating with creative, design, and product teams to deliver on-brand, data-informed campaigns. I analyze performance, test formats and timing, and continuously optimize to boost engagement and conversions.

Available to hire

I’m a Communications and Social Media Specialist with over four years of experience building and executing multi-market digital campaigns. I focus on social media management, content creation, CRM, and brand storytelling to drive engagement, reach, and value for the business.

I thrive in fast-paced, multicultural environments and love collaborating with creative, design, and product teams to deliver on-brand, data-informed campaigns. I analyze performance, test formats and timing, and continuously optimize to boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Dutch

Beginner

Work Experience

CRM & Social Media Specialist at OneCasino

January 1, 2025 - Present

Planned and executed multi-market content strategies across social, email, and in-platform channels, ensuring a consistent and on-brand tone. Orchestrated automated lifecycle journeys to increase player retention and maximize LTV. Adapted and localized content for Spanish-speaking audiences, increasing engagement and relevance across platforms. Collaborated with creative and cross-functional teams to deliver visually strong, clear, and compliant content. Analyzed performance metrics and tested content formats, messaging, and timing to optimize engagement and conversion. Increased reactivation rate by 22% and reduced churn by 15% through personalized communication flows.

Digital Marketing & Communication Specialist at Aglaia Consulting

January 1, 2023 - December 31, 2024

Managed website and brand content using WordPress, ensuring a consistent tone, messaging, and visual identity. Developed and executed strategic content calendars for social media and web, supporting brand visibility and engagement. Created and adapted visual assets using Figma and Canva, aligned with brand aesthetics and campaign needs. Collaborated with internal teams to support content planning, launches, and reporting. Improved organic visibility and brand awareness through content optimization and SEO-aligned communication. Increased organic website traffic by 35% through content optimization and keyword-focused storytelling.

Programmatic Media Associate – US Market at IPG Mediabrands (Matterkind)

January 1, 2020 - December 31, 2022

Executed full-cycle programmatic advertising campaigns using DV360, The Trade Desk, Yahoo, and Adelphic. Monitored campaign pacing, troubleshooted delivery issues, and fine-tuned targeting to meet KPIs. Generated actionable insights using performance dashboards and presented to client teams. Partnered with strategy teams to align messaging with buyer intent and audience segments. Boosted CTR by 18% by refining audience segmentation and ad frequency. Managed over $1M in monthly media spend, delivering consistent ROAS.

Marketing & Communication Analyst at Novo Nordisk

January 1, 2018 - December 31, 2020

Supported execution of integrated marketing and communication campaigns, both digital and offline. Coordinated logistics for product launches, internal newsletters, and promotional materials. Assisted CRM communication updates and internal messaging workflows. Supported PR-related logistics for launches and internal brand initiatives. Reduced campaign setup time by 30% by standardizing vendor coordination processes.