FERNANDA ARNAIZ

Planned and executed multi-market content strategies across social, email, and in-platform channels, ensuring a consistent and on-brand tone. Orchestrated automated lifecycle journeys to increase player retention and maximize LTV. Adapted and localized content for Spanish-speaking audiences, increasing engagement and relevance across platforms. Collaborated with creative and cross-functional teams to deliver visually strong, clear, and compliant content. Analyzed performance metrics and tested content formats, messaging, and timing to optimize engagement and conversion. Increased reactivation rate by 22% and reduced churn by 15% through personalized communication flows.

Managed website and brand content using WordPress, ensuring a consistent tone, messaging, and visual identity. Developed and executed strategic content calendars for social media and web, supporting brand visibility and engagement. Created and adapted visual assets using Figma and Canva, aligned with brand aesthetics and campaign needs. Collaborated with internal teams to support content planning, launches, and reporting. Improved organic visibility and brand awareness through content optimization and SEO-aligned communication. Increased organic website traffic by 35% through content optimization and keyword-focused storytelling.

Executed full-cycle programmatic advertising campaigns using DV360, The Trade Desk, Yahoo, and Adelphic. Monitored campaign pacing, troubleshooted delivery issues, and fine-tuned targeting to meet KPIs. Generated actionable insights using performance dashboards and presented to client teams. Partnered with strategy teams to align messaging with buyer intent and audience segments. Boosted CTR by 18% by refining audience segmentation and ad frequency. Managed over $1M in monthly media spend, delivering consistent ROAS.