Mwesigwa Arnold Kamapala
5.0 (1 review)
Available to hire
Dynamic Digital Media and Marketing Strategist with a strong background in social media management, campaign optimization, and data-driven marketing. Experienced in delivering impactful brand messaging across digital, radio, and television platforms.
Passionate about emerging technologies with a growing foundation in AI and Business Computing. Known for a strong work ethic, attention to detail, and the ability to exceed promotional and engagement targets.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Brand Manager at Clabane Skin Care
July 1, 2025 - PresentSpearhead brand strategy, positioning, and communications to strengthen Clabane's market presence in the skincare industry. Oversee development of integrated marketing campaigns (digital, retail, and in-store) to drive awareness and sales growth. Manage new product launches, ensuring alignment with consumer insights, market trends, and business objectives. Lead cross-functional collaboration with sales, R&D, and creative teams to deliver consistent brand messaging and product experience. Monitor competitor activity, consumer behavior, and market performance to identify opportunities for innovation and growth. Develop and track KPIs, optimizing marketing investments to maximize ROI and customer engagement. Build and maintain partnerships with influencers, dermatologists, and distributors to expand brand reach and credibility.
Digital Media Coordinator at Movit Products Limited
June 30, 2025 - October 17, 2025Led content creation and strategy for national and international social media pages across Movit Group brands. Developed and executed marketing campaigns, increasing brand engagement by over 30%. Managed TV and radio advertising proposals and negotiations, resulting in cost-effective placements. Analyzed key performance metrics to optimize campaign performance and audience reach. Collaborated with design and production teams to align visuals with marketing strategy.
IT Specialist / Digital Marketing Lead at Ion-Print Services
February 1, 2021 - PresentManaged digital marketing initiatives, social media pages, and IT operations. Built brand visibility through campaigns and stakeholder engagement. Supported internal IT needs while overseeing CRM onboarding and online promotions.
Sales Representative at Africa Pay Limited
February 1, 2017 - October 17, 2025Promoted mobile and digital financial solutions, driving user acquisition in underpenetrated areas. Provided client support and feedback to improve customer onboarding.
Brand Manager at Clabane Skin Care
July 1, 2025 - PresentSpearhead brand strategy, positioning, and communication to strengthen the brand's market presence in the skincare industry. Oversee development of integrated marketing campaigns (digital, retail, and in-store) to drive awareness and sales growth. Lead cross-functional collaboration with sales, R&D, and creative teams to deliver consistent brand messaging and product experience. Monitor competitor activity, consumer behavior, and market performance to identify opportunities for innovation and growth. Develop and track KPIs to maximize ROI and customer engagement. Build and maintain partnerships with influencers, dermatologists, and distributors to expand brand reach and credibility.
Digital Media Coordinator at Movit Products Limited
June 30, 2025 - October 17, 2025Led content creation and strategy for national and international social media pages across Movit Group brands. Developed and executed marketing campaigns increasing brand engagement by over 30%. Managed TV and radio advertising proposals and negotiations, resulting in cost-effective placements. Analyzed key performance metrics to optimize campaign performance and audience reach. Collaborated with design and production teams to align visuals with marketing strategy.
IT Specialist / Digital Marketing Lead at Lion-Print Services
February 1, 2021 - PresentManaged digital marketing initiatives, social media pages, and IT operations. Built brand visibility through campaign strategies and stakeholder engagement. Supported internal IT needs while overseeing CRM and online promotions.
Sales Representative at Africa Pay Limited
February 1, 2017 - October 17, 2025Promoted mobile and digital financial solutions, growing user acquisition in underpenetrated areas. Provided client support and feedback to improve customer onboarding.
Education
bachelors of business computing at makerere business school
December 11, 2024 - January 11, 2026Bachelor’s Degree in Business Computing at Makerere University Business School
January 1, 2021 - October 17, 2025Uganda Advanced Certificate of Education at Naalya Secondary School
January 1, 2017 - January 1, 2018Uganda Certificate of Education at Our Lady of Africa
January 1, 2013 - January 1, 2016Bachelor's Degree in Business Computing at Makerere University Business School
January 1, 2021 - October 17, 2025Uganda Advanced Certificate of Education at Naalya Secondary School
January 1, 2017 - January 1, 2018Uganda Certificate of Education at Our Lady of Africa
January 1, 2013 - January 1, 2016Qualifications
Career Essentials in Generative AI
January 1, 2024 - October 17, 2025Digital Marketing & Media Foundations
January 1, 2024 - October 17, 2025Export Marketing Communications
January 1, 2025 - October 17, 2025Career Essentials in Generative AI
January 1, 2024 - October 17, 2025Digital Marketing & Media Foundations
January 1, 2024 - October 17, 2025Export Marketing Communication
January 1, 2025 - October 17, 2025Digital Advertising
January 1, 2024 - October 17, 2025Industry Experience
Consumer Goods, Media & Entertainment, Manufacturing, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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