Software Demo Video - Marketing Edit

Arooba Uzair
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  • Project creator

This project involved transforming a raw software screen recording into an engaging marketing video for a SaaS product.

What I did:

  • Cut and trimmed 15 min recording into a 60 sec video
  • Added motion graphics, zoom-ins, and callouts to highlight key features
  • Created animated text and used background music + SFX
  • Delivered a final video optimized for LinkedIn and website

Tools Used: Premiere Pro, After Effects, CapCut

Goal: Increase product sign-ups by making complex features easy to understand.