Consultant — Strategy and Marketing at Brewing Digital

Provided strategy, marketing, communications, and technology expertise to fuel growth for global clients in financial services, IT, and retail sectors. Advised clients on brand management, product development, customer experience, communications strategy, web and social media strategy, design, and content development. Developed and implemented go-to-market strategies, executed brand promotions, lead generation campaigns, and strategic performance analysis resulting in exceptional client growth. Managed integrated PPC and social media campaigns reaching millions, supported by marketing and sales enablement collateral such as proposals, presentations, brochures, infographics, and video content.

Associate Director — Marketing and Communications at ShopX

Drove revenue growth through digital and traditional marketing channels for an e-commerce leader, surpassing USD 1 Billion in GMV. Owned marketing strategy and customer experience across all touchpoints including mobile apps, websites, microsites, and social media platforms. Conceptualized and launched an innovative B2B social platform for retail merchants with national events, enhancing engagement and revenue through brand sponsorships. Reported to investors and Board on marketing initiatives. Led the first large-scale brand campaign via OOH, CTV, PR, and social media, managing media planning, buying, and nationwide rollout. Built and managed marketing function, teams, agencies, and KPIs.

General Manager — Marketing at Cloudnine Hospitals Group

Led country-wide marketing initiatives improving customer acquisition, retention, and experience across three strategic lines of business and multiple sub-brands, contributing to the group’s successful IPO. Managed digital presence and campaigns, planned and managed annual marketing budgets, and reported to C-suite, investors, and Board. Supervised internal marketing team, contact center, and over 40 external agencies and vendors. Launched and managed 20+ strategic web properties achieving top 5 organic SERP results consistently. Pioneered award-winning social media programs, influencer engagement gaining over 1 million followers. Rolled out globally ranked content marketing programs and marketing automation for lead generation. Spearheaded tech-driven customer experience projects including ERP-integrated feedback systems and chatbot appointment bookings.

Director at Renkei Management Consulting

Advised a European construction leader on market entry strategies, product-market fit, and joint venture partner evaluation facilitating successful partnerships and international incorporation. Managed marketing and communications for a leading aviation MRO client at the 2015 Paris Air Show yielding valuable partnerships and commercial leads. Redesigned services and developed cutting-edge products for a global digital consultancy, driving branding and sales enablement initiatives.

Senior Manager — Digital Marketing at Nova Medical Centers Hospitals Group

Headed digital marketing nationally across group companies and led three branding initiatives. Achieved 20x revenue increase through conversion rate optimization while reducing operational costs by 80%. Boosted social media engagement by over 500% and received a Digirati Award for innovative healthcare campaigns. Established a central contact center with remarkable customer acquisition conversion rates. Managed multiple internal and external stakeholder relationships and external agencies including evaluation, negotiations, deliverables, and KPIs.

Manager — Digital Marketing at Moody's Analytics (Amba Research)

Managed digital marketing initiatives for Moody’s Analytics, focusing on enhancing online presence and lead generation.

Global Marketing Communications Writer at Mercer Consulting

Produced global marketing communications materials supporting brand messaging and strategic campaigns.

Consultant — Strategy and Marketing at Brewing Digital

Provided strategy, marketing, communications, and technology expertise to fuel growth for global clients in the financial services, IT, and retail sectors. Advised clients on brand management, product development, customer experience, communications strategy, web and social media strategy, design, and content development. Developed and implemented go-to-market strategy, executed brand promotions, lead generation campaigns, and strategic performance analysis. Achieved exceptional growth for clients through innovative campaigns, effective customer journeys, and automation. Reached millions of users via integrated PPC (search and display) and social media engagement campaigns (paid, owned and earned), augmented by exceptional marketing and sales enablement collateral (proposals, presentations, brochures, infographics, video content).

Associate Director — Marketing and Communications at ShopX

Drove revenue growth through digital and traditional marketing channels for the e-commerce leader, achieving significant milestones within a short timeframe, surpassing USD 1 Billion in revenue (GMV). Owned the marketing strategy and customer experience across all customer touchpoints, including mobile apps, websites, microsites, and social media platforms. Conceptualized and launched an innovative B2B social platform in conjunction with national events for retail merchants, enhancing customer engagement and creating revenue generation opportunities through brand sponsorships. Worked closely with functional heads of the organization, and reported to investors and the Board on marketing initiatives regarding the growth of the brand and sales revenue generated. Conceptualized and launched the organization's first large-scale brand campaign via OOH, CTV, PR, and social media, conducting media planning, media buying negotiations, and roll out of the nationwide campaign. Built and managed a

General Manager — Marketing at Cloudnine Hospitals Group

Spearheaded country-wide marketing initiatives and improved customer acquisition, experience and retention for the Cloudnine group companies. Managed the digital presence and reach of three strategic LOBs, and multiple sub-brands to build the group into a market leader, which resulted in the successful IPO for the group. Responsible for planning and managing annual marketing budgets, reporting to the C-suite, investors and the Board. Managed an internal marketing team, a full-fledged contact center and over 40 external agencies and vendors. Launched and managed 20+ strategic web properties for specialized services — concept, design, content, and performance measurement framework, resulting in consistent top 5 organic results in SERPs. Pioneered social media marketing programs, including high engagement programs with the top online influencers, winning national awards and garnering over 1 million followers on Meta (Facebook). Rolled out winning content marketing programs — ranked #1

Director at Renkei Management Consulting

Advised a European construction leader on market entry strategy, product-market fit, and joint venture partner evaluation, facilitating successful partnerships and international incorporation. Orchestrated marketing and communications strategies for a leading aviation (MRO) client in the 2015 Paris Air Show, resulting in valuable partnership opportunities and commercial leads. Revamped services and developed cutting edge products for a global digital consultancy, driving branding and sales enablement initiatives.

Senior Manager — Digital Marketing at Nova Medical Centers Hospitals Group

Headed the digital marketing function for the Nova group companies nationally, and led three branding initiatives for the organization. Led digital marketing efforts, increasing revenue by 20x through effective CRO strategies, while reducing operational costs by 80%. Increased social media engagement by over 500%, and won a Digirati Award for innovative healthcare campaigns. Established a central contact center with a remarkable average customer acquisition conversion rate. Handled multi-level internal and external stakeholder relationships, and managed multiple external agencies including agency evaluation, contract negotiations, deliverables, and KPIs.

Manager — Digital Marketing at Moody's Analytics (Amba Research)

Managed digital marketing initiatives.

Global Marketing Communications Writer at Mercer Consulting

Developed global marketing communications strategies and content.

Independent Consultant — Marketing, Growth, Digital Strategy at Independent Consultant

Provide marketing, strategy, communications, and technology expertise to fuel growth for global clients. Advise clients on brand management, lead generation, communications strategy, web and social media strategy, design, customer experience, and content development. Developed and implemented go-to-market plans, executed multi-channel lead generation campaigns, and conducted strategic performance analysis. Achieved exceptional growth through innovative campaigns targeting new customer segments. Developed brand identity and ensured consistency across digital and visual assets. Reached millions of users via integrated PPC and social media campaigns, augmented by exceptional marketing and sales collateral.

Associate Director — Digital Marketing and Communications at ShopX Ecommerce

Drove revenue growth through digital and traditional marketing channels, surpassing USD 1 Billion in revenue (GMV). Utilized marketing automation for effective customer experiences and data-driven engagement, growing revenue 10X within six months. Conceptualized and launched an innovative B2B social platform for retail merchants, enhancing customer engagement and generating revenue through brand sponsorships. Collaborated with department heads and reported to investors and the Board. Led the first large-scale brand campaign via OOH, CTV, PR, and social media including media planning and buying. Managed a 14-member marketing team and multiple agencies with robust processes and KPIs.

General Manager — Digital Marketing, Growth & Customer Experience at Cloudnine Hospitals Group

Spearheaded country-wide marketing initiatives, improving customer acquisition, experience, and retention for the group’s companies. Managed digital presence for three strategic lines of business and multiple sub-brands, contributing to a successful IPO. Planned and managed annual marketing budgets, reporting to C-suite, investors and the Board. Led an internal marketing team, contact center, and managed over 40 external agencies and vendors. Launched and managed over 20 strategic web properties, resulting in top 5 organic SERP rankings. Pioneered social media marketing programs including influencer engagement, winning national awards and growing social followers to over 1 million. Led award-winning content marketing programs and implemented marketing automation and email marketing to drive lead generation and engagement. Introduced tech-driven customer experience projects like centralized feedback systems and chatbot appointment booking.

Director, Co-founder at Renkei Management Consulting

Advised a European construction leader on market entry strategy, product-market fit, and joint venture partner evaluation, facilitating successful partnerships and incorporation. Orchestrated marketing and communications strategies for a leading aviation client at the 2015 Paris Air Show, securing valuable partnership opportunities and commercial leads. Developed digital products and revamped service delivery for a global consultancy, driving brand building and sales.

Senior Manager — Digital Marketing & Growth at Nova Hospitals Group

Led digital marketing nationally, overseeing three branding initiatives. Increased revenue by 20x through CRO strategies while reducing operational costs by 80%. Boosted social media engagement by over 500%, winning a Digirati Award for innovative healthcare campaigns. Established a central contact center with remarkable acquisition conversion rates. Managed stakeholder relationships and multiple external agencies including evaluation, contract negotiation, and KPI management.

Manager — Digital Marketing at Moody's Analytics (AMBA Research)

Managed digital marketing efforts for the organization.