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I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.…I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.

Arpitha Sylvester

Growth Marketer, Marketing Strategist, Content Strategist, +7

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I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.…I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.

Available to hire

I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Telugu

Fluent

Urdu

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Client Marketing at Athena Inc.

January 1, 2023 - September 1, 2023

Led sales and marketing growth for client marketing, increasing new customer revenue by approximately $400K–$650K and improving close rates.

Head of Marketing & Sales at BeXode Services (Ravkoo Health USA)

May 1, 2022 - December 1, 2022

Created and executed multi-channel growth strategies across SEO, paid media, social, email, and partnerships, generating significant pipeline growth and revenue impact.

Head of Marketing at Fresh & Healthy Brands (Canada)

September 2, 2023 - June 2, 2024

Expanded demand generation across email, content, social, events, and paid campaigns; increased lead volume by 15–20% and reduced CPL by 12–18%. Developed messaging and assets that improved email opt-ins and funnel conversions.

Marketing Specialist (Web, Search and Social) at Hello Search Marketing (Canada)

June 2, 2024 - Present

Led growth marketing for multiple brands with a focus on performance, SEO, paid media, social, and content; building scalable programs and cross-functional collaboration.

CEO & Founder at My Marketing Crew

January 1, 2019 - May 1, 2022

Founded and led marketing consulting practice; delivered growth, branding, and performance marketing strategies for SaaS, ecommerce, and startups.

Head of Marketing & Sales at Ravkoo Health USA

May 1, 2022 - December 1, 2022

Led marketing and sales initiatives for health tech brands; drove multi-channel growth; improved lead generation and sales outcomes.

Head of Marketing at Fresh & Health Brands (Canada)

September 1, 2023 - June 1, 2024

Developed and executed marketing strategy across email, content, social, paid campaigns; aligned with revenue goals.

Education

Bachelor of Technology in Electronics and Communications at Jawaharlal Nehru Technological University