Arpitha Sylvester
I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant.
About
I’m a marketing professional with over six years of hands-on experience driving business and revenue growth as an in-house specialist, collaborating with agencies, and working as a consultant. My background spans SaaS, ecommerce, DTC brands, B2B services, mobile and web applications, and early-stage startups. I specialize in performance-driven marketing across growth strategy, demand generation, SEO, paid media, CRO, CRM and lifecycle marketing, email automation, content strategy, social growth, UX and web optimization, marketing analytics, and sales alignment. Since relocating to Canada two years ago, I’ve continued building and supporting marketing initiatives with a strong global foundation and results-focused mindset.
- 7 years' experience
- Joined April 2026
Skills· 14
Languages
- EnglishFluent
- HindiFluent
- TeluguFluent
- UrduFluent
- Spanish; CastilianBeginner
Industry experience
- Software & Internet
- Consumer Goods
- Media & Entertainment
- Professional Services
- Education
- Healthcare
- Retail
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Work experience· 7 roles
Led growth marketing for multiple brands with a focus on performance, SEO, paid media, social, and content; building scalable programs and cross-functional collaboration.
Expanded demand generation across email, content, social, events, and paid campaigns; increased lead volume by 15–20% and reduced CPL by 12–18%. Developed messaging and assets that improved email opt-ins and funnel conversions.
Developed and executed marketing strategy across email, content, social, paid campaigns; aligned with revenue goals.
Education
Certifications and awards· 12
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