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Hi, I’m Arpit Arya, a social media manager with over 5 years building Instagram strategy, community engagement, and content production for wellness, healthcare, supplement, and consumer brands. I’m currently leading marketing at a B2B SaaS marketing technology business and co-founding an AI-first creative studio that delivers Instagram growth campaigns, short-form video, and community-led content at scale. I’m based in Adelaide and fluent across CapCut, Premiere Pro, and the full Meta creator stack. I thrive when audience insights, content cadence, and community engagement line up to drive growth and deliver measurable results.…Hi, I’m Arpit Arya, a social media manager with over 5 years building Instagram strategy, community engagement, and content production for wellness, healthcare, supplement, and consumer brands. I’m currently leading marketing at a B2B SaaS marketing technology business and co-founding an AI-first creative studio that delivers Instagram growth campaigns, short-form video, and community-led content at scale. I’m based in Adelaide and fluent across CapCut, Premiere Pro, and the full Meta creator stack. I thrive when audience insights, content cadence, and community engagement line up to drive growth and deliver measurable results.

Arpit Arya

Digital Marketer, Growth Marketer, Content Strategist, +5

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Hi, I’m Arpit Arya, a social media manager with over 5 years building Instagram strategy, community engagement, and content production for wellness, healthcare, supplement, and consumer brands. I’m currently leading marketing at a B2B SaaS marketing technology business and co-founding an AI-first creative studio that delivers Instagram growth campaigns, short-form video, and community-led content at scale. I’m based in Adelaide and fluent across CapCut, Premiere Pro, and the full Meta creator stack. I thrive when audience insights, content cadence, and community engagement line up to drive growth and deliver measurable results.…Hi, I’m Arpit Arya, a social media manager with over 5 years building Instagram strategy, community engagement, and content production for wellness, healthcare, supplement, and consumer brands. I’m currently leading marketing at a B2B SaaS marketing technology business and co-founding an AI-first creative studio that delivers Instagram growth campaigns, short-form video, and community-led content at scale. I’m based in Adelaide and fluent across CapCut, Premiere Pro, and the full Meta creator stack. I thrive when audience insights, content cadence, and community engagement line up to drive growth and deliver measurable results.

Available to hire

Hi, I’m Arpit Arya, a social media manager with over 5 years building Instagram strategy, community engagement, and content production for wellness, healthcare, supplement, and consumer brands. I’m currently leading marketing at a B2B SaaS marketing technology business and co-founding an AI-first creative studio that delivers Instagram growth campaigns, short-form video, and community-led content at scale.

I’m based in Adelaide and fluent across CapCut, Premiere Pro, and the full Meta creator stack. I thrive when audience insights, content cadence, and community engagement line up to drive growth and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist at Mortar AI

July 1, 2023 - Present

Lead end-to-end marketing strategy for Mortar and its client portfolio across paid, owned and earned channels. Translated client goals into structured campaign plans, defined targeting, channel mix and measurement frameworks. Developed and optimized multi-channel media plans with budget allocation and forecast. Leveraged the company's CDP to ingest, clean and enrich data to enable unified customer profiles and segmentation. Applied propensity modeling and marketing mix modeling to guide channel selection and efficiency. Executed lifecycle marketing initiatives using automation platforms such as Klaviyo; delivered campaigns with improved performance. Analyzed campaign performance to deliver a 43% increase in customer engagement and 28% lift in sales. Created pitch decks and collateral to support client acquisition and retention.

Co-Founder at BlueStitch Group (BlueStitch AI & BlueStitch Media)

November 1, 2023 - Present

Co-founded a group of companies covering AI-driven creative production, software development and marketing under a shared parent entity. BlueStitch AI operates as an AI-native creative and film-making studio producing brand films, ads and content for brands, enterprises and agencies; BlueStitch Media delivers large and small-scale web/software projects for diverse clients. Managed end-to-end client relationships, account management, scoping, delivery oversight and commercial accountability. Directed creative strategy and positioning across both brands and identified new service opportunities in the rapidly evolving AI creative space.

Marketing Manager at Wolfe & Cuff

October 1, 2024 - December 1, 2025

Founded and ran a full-service marketing agency offering marketing automation, Meta Ads, Google Ads, programmatic media and creative services to small and mid-sized clients. Led organizational strategy, client acquisition, team direction and service offering design. Built end-to-end client onboarding and delivery processes, from initial pitch through to campaign reporting and account growth. Managed commercial performance, vendor partnerships and overall business direction across the agency's service lines.

Director at The Pizza Company (formerly La Romana)

February 1, 2022 - February 1, 2023

Founded and operated a hospitality venture, handling everything from bookkeeping and operations to in-house marketing and brand development. Tripled weekly turnover and substantially improved profitability within the first three months. Led a full rebrand from La Romana to The Pizza Company, establishing differentiation and a foundation for future franchising. Built the brand's digital presence from the ground up, including website and social; featured in magazines and large Meta communities.

Account Executive - Marketing Consulting at Borough Markets

October 1, 2021 - May 1, 2022

Conducted data-led growth analysis, cross-category mapping and customer segmentation to inform client marketing strategy. Planned and implemented strategic content calendars, EDMs, SMS campaigns and database management for client accounts. Executed digital media campaigns across paid social, PPC, programmatic and LinkedIn. Interpreted web analytics to identify UX and CRO opportunities; managed client onboarding, objective-setting, budget negotiation and ongoing review meetings.

Marketing Intern at KWY Aboriginal Corporation

February 1, 2022 - April 1, 2022

Delivered digital marketing campaigns across EDM, SMS, media and welcome journeys using Acoustic, SendGrid, HubSpot and Asana. Oversaw and executed a full website rebrand and developed a style guide to unify communications.

Summer Vacation Scientist at Ehrenberg-Bass Institute for Marketing Science

January 1, 2022 - February 1, 2022

Selected for a competitive six-week program alongside senior marketing scientists on large-scale Australian consumer market data. Applied the Laws of Growth framework to research on video streaming mobile apps, presenting weekly findings to the Institute.

Marketing Specialist (Full-time) at Mortar AI

July 1, 2023 - Present

Lead social media strategy and execution across the Mortar AI client portfolio at a B2B SaaS marketing technology business, with hands-on responsibility for Instagram growth, community management, content production, and audience analytics across wellness, healthcare, supplement, and consumer client accounts.

Marketing Coordinator at Wolfe & Cuff

October 1, 2024 - December 1, 2025

Drove social media and content delivery across client accounts including wellness, healthcare, and consumer portfolios, owning Instagram content production, community management, EDM design, and social asset production across multiple concurrent engagements.

Marketing Coordinator at Brick & Mortar

May 1, 2022 - July 1, 2023

Ran social media and content coordination across client portfolios including wellness, hospitality, and consumer accounts, owning Instagram content production, community engagement, EDM creative, and social asset production across multiple concurrent engagements.

Marketing Assistant at Borough Markets

October 1, 2021 - May 1, 2022

Executed paid social and digital marketing campaigns across Meta, Google Ads, eDM, and SMS using Acoustic, SendGrid, HubSpot, and Asana. Built audience segmentation and lookalike strategies to support targeted paid media activity. Coordinated content calendars, creative reviews, and campaign reporting across client accounts. Contributed to website rebrand execution and tracking setup to support consistent campaign attribution.

Education

Bachelor of Business (Marketing) at University of South Australia, Adelaide

January 1, 2019 - January 1, 2022

Cambridge A-Levels (Business Studies, Economics & Accounting) at Kimberley International School, India

January 1, 2017 - January 1, 2019

Bachelor's Degree in Business (Marketing) at University of South Australia, Adelaide

January 11, 2030 - January 1, 2022

Cambridge A-Levels (Business, Economics & Accounting) at Kimberley International School, India

January 11, 2030 - January 1, 2019

Chancellor's Letter of Commendation at Kimberley International School, India

January 11, 2030 - January 1, 2019