Nitesh Kumar
I’m Nitesh Kumar, a Digital Marketing Specialist and Web Developer with 5+ years of experience focused on performance marketing, lead generation, and building conversion-ready websites.
About
I’m Nitesh Kumar, a Digital Marketing Specialist and Web Developer with 5+ years of experience focused on performance marketing, lead generation, and building conversion-ready websites. I plan and manage Google Ads and Meta Ads campaigns, run keyword and audience research, and optimize creatives and targeting to drive measurable enquiries for businesses across industries like real estate, e-commerce, and export-focused websites.
On the technical side, I build and customize landing pages and WordPress websites using Elementor, and I also work with Laravel/PHP for e-commerce and web application development. I connect ads to the right landing pages and forms, set up and troubleshoot GA4/GTM conversion tracking (including lead and thank-you-page tracking), and ensure everything is deployed and functioning smoothly—so marketing efforts translate into real results.
- 7 years' experience
- Joined October 2026
Industry experience
- Real Estate & Construction
- Retail
- Software & Internet
- Professional Services
- Media & Entertainment
- Transportation & Logistics
- Wholesale & Distribution
- Manufacturing
Work experience
Plan and manage Google Search and Demand Gen campaigns, including keyword research, search intent, negative keywords, ad copy/headlines, audience targeting, and optimization based on performance. Handle Meta Ads planning with audience selection and creative strategy focused on lead generation. Develop conversion-focused landing pages and enquiry flows, configure and troubleshoot GA4 and Google Tag Manager (GTM) for conversion tracking, including lead form and thank-you-page tracking, and address enhanced conversions and cross-domain measurement issues. Build and customize WordPress sites using Elementor, and develop/troubleshoot Laravel/PHP applications (including e-commerce and admin panels). Coordinate marketing and development requirements to align campaigns with landing pages and measurable outcomes.
Education
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