Senior Brand Designer with 12+ years in identity and marketing communications for high‑scale consumer platforms, including 8 years at VK (100M+ MAU). Scalable identity systems, campaign toolkits, and creative pipelines that reduce time‑to‑market and lift CTR/CVR. Full‑funnel experience across landing/email/social/motion/OOH/DOOH, aligned with performance and production ops.

Artem

Senior Brand Designer with 12+ years in identity and marketing communications for high‑scale consumer platforms, including 8 years at VK (100M+ MAU). Scalable identity systems, campaign toolkits, and creative pipelines that reduce time‑to‑market and lift CTR/CVR. Full‑funnel experience across landing/email/social/motion/OOH/DOOH, aligned with performance and production ops.

Available to hire

Senior Brand Designer with 12+ years in identity and marketing communications for high‑scale consumer platforms, including 8 years at VK (100M+ MAU). Scalable identity systems, campaign toolkits, and creative pipelines that reduce time‑to‑market and lift CTR/CVR. Full‑funnel experience across landing/email/social/motion/OOH/DOOH, aligned with performance and production ops.

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Work Experience

Senior Brand Designer at Blum.io
January 1, 2024 - November 6, 2025
Developed a modular visual language and campaign toolkit, enabling the marketing team to rapidly deploy consistent assets for a fast-growing Telegram-native crypto community. Introduced 3D-driven visuals and motion guidelines that improve creative turnaround and ensure cross-channel consistency.
Lead Marketing Designer at VKontakte (VK.com)
December 1, 2023 - December 1, 2023
Co-led the global rebrand across 100+ product ecosystem assets over a 14-month program; launched a modular identity system (50+ components), created the visual language for 8 sub-brands in partnership with external consultants, and coordinated two agencies to reduce creative lead time and standardize cross-channel assets at scale.
Brand Designer at Bir.ch
December 1, 2020 - December 1, 2020
Led a full rebrand and renaming project to strategically differentiate the performance marketing tool from competitors. Delivered a new brand architecture, identity, and UI/campaign libraries that accelerate creative production and hand off.
Designer - Technologist at VKontakte (VK.com)
November 1, 2017 - November 1, 2017
Launched a new MVNO brand (VK × Megafon): conceptualized the identity and prepared assets for a large-scale offline rollout; ran a digital campaign reach of 10M+ and exceeded the launch sales plan by 150%; coordinated cross-functional handoffs across print, retail, and performance channels.

Education

Master of Arts in Public Relations at St. Petersburg State University of Economics
January 11, 2030 - November 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Media & Entertainment