Artem Maslov

Driving AR/VR Innovation as Art Director at Tactical. Contributed to award-winning AR/VR and interactive installations for global brands across the MENA region, including Snapchat, TikTok, Dior, Adidas, and Visit Dubai. Created key visuals and design systems for high-profile AR activations, from Snapchat lenses to international brand campaigns (Amazon, Dior, L’Oréal, Olympic Games). Shaped immersive experiences such as the MDL Beast music festival, designing AR mirrors and LED installations in collaboration with Snapchat. Designed interactive installations for Visit Dubai, including Apple Vision Pro prototypes, WebAR experiences, and touch-based FAQ systems. Developed 3D garment prototypes for an Apple Vision Pro simulation app, contributing to early product experimentation.

Worked with agencies across the EU on AR and VR projects as a concept artist, 3D designer, and AR developer. Delivered marketing strategy and visual support for a series of crypto conferences (Cosmoverse). Developed 70+ AR/VR experiences, including product visualizations and WebAR filters for fashion and tech clients. Created a collectible NFT series featured on stashh.io and highlighted by the platform’s curators. Designed the visual identity and interactive content for a large-scale AR activation at Cosmoverse 2023, earning community recognition and social traction. Directed small multidisciplinary teams on AR, VR, and interactive projects, ensuring high visual quality and innovation under tight deadlines.

Pioneering the Crypto and NFT space as Creative Director at ARNI Studio. Led a multidisciplinary team of 3D designers, 2D artists, and developers (in-house and freelance). Directed the creation of first-of-its-kind 3D NFT collections with AR experiences. Partnered with Stashh.io and Cosmoverse — the largest Cosmos chain conference. Built and mentored a team of designers, overseeing hiring and training. Guided designers and developers through all stages of NFT production. Delivered three genera tive 3D NFT collections using custom scripts and optimized pipelines.