With 15+ years in digital growth and search strategy, I’ve led SEO for large multi-market websites, integrating search into product and engineering workflows. I focus on practical, data-driven approaches to sustainable growth and building scalable systems that expand discoverability and support product-led growth. I’ve built and mentored SEO teams, partnered with product, content, UX, and development to shape end-to-end growth plans. I translate performance data into actionable roadmaps for executives, and I’ve led cross-functional initiatives across regional teams to adapt SEO for local markets, regulatory needs, and competitive contexts. I’m passionate about crafting cohesive brand and performance outcomes through clear strategy, disciplined execution, and continuous learning, powered by AI-enabled insights.…

Asad Khan

With 15+ years in digital growth and search strategy, I’ve led SEO for large multi-market websites, integrating search into product and engineering workflows. I focus on practical, data-driven approaches to sustainable growth and building scalable systems that expand discoverability and support product-led growth. I’ve built and mentored SEO teams, partnered with product, content, UX, and development to shape end-to-end growth plans. I translate performance data into actionable roadmaps for executives, and I’ve led cross-functional initiatives across regional teams to adapt SEO for local markets, regulatory needs, and competitive contexts. I’m passionate about crafting cohesive brand and performance outcomes through clear strategy, disciplined execution, and continuous learning, powered by AI-enabled insights.…

Available to hire

With 15+ years in digital growth and search strategy, I’ve led SEO for large multi-market websites, integrating search into product and engineering workflows. I focus on practical, data-driven approaches to sustainable growth and building scalable systems that expand discoverability and support product-led growth.

I’ve built and mentored SEO teams, partnered with product, content, UX, and development to shape end-to-end growth plans. I translate performance data into actionable roadmaps for executives, and I’ve led cross-functional initiatives across regional teams to adapt SEO for local markets, regulatory needs, and competitive contexts. I’m passionate about crafting cohesive brand and performance outcomes through clear strategy, disciplined execution, and continuous learning, powered by AI-enabled insights.

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Skills

Experience Level

SEO
Expert

Language

English
Fluent

Work Experience

Digital Director (Organic Search) at First Page Digital
July 1, 2024 - Present
- Helping clients kickstart their GEO/AEO journey and reshape SEO strategy to stay effective in an AI-led landscape - Led cross-functional planning sessions with product, content, UX, and development teams to ensure search considerations were factored into launches, redesigns, and roadmap decisions - Strengthened large-site architecture through improvements in crawl pathways, internal linking, entity structuring, and scalable page templates - Mentored senior SEO managers, shifting focus from task delivery to ownership, critical thinking, and measurable impact - Partner with regional teams and vendors to deliver localized SEO strategies tailored to market-specific search behaviour, regulatory needs, and competitive environments - Oversee end-to-end alignment between client objectives, strategic direction, and the execution delivered by cross-functional teams - Shape strategies grounded in consumer behaviour, intent data, competitive analysis, and performance signals, ensuring a cohesive connection between brand and performance marketing - Translated performance data into clear trade-offs and decisions for senior stakeholders
SEO Director at First Page Digital
August 1, 2022 - June 30, 2024
Scaled strategy for multi-market and international SEO, developed content and search frameworks (Discovery → Engage), and led leadership coaching and execution workflows. Responsible for data-driven decision making, stakeholder management, and performance tracking across large, complex sites. Built and led cross-functional teams (SEO, CRO, UX, content, and development) and partnered with regional teams and vendors to localize SEO strategies based on market specifics, regulatory context, and competitive landscapes. Established end-to-end alignment between client objectives, strategic direction, and execution.
Associate Director at iProspect, India (Dentsu)
May 1, 2018 - September 30, 2018
- Practice Head for SEO & Content - Revenue forecasting and meeting P&L targets to maintain profitability - Sourcing opportunities within group agencies for business growth - Introduced new service lines - YouTube SEO, Organic branding, Voice SEO, Search ORM - Strategic client discussions addressing their key business challenges and driving business goals - Consultant for digital leaders (CEO, CDO, CTO, CMO, Branch Heads, etc.) - Driving compelling award entries and business case studies - Improving efficiencies through automated solutions
Group Head at Performics, India (Publicis Groupe)
October 1, 2010 - May 31, 2018
Led India-wide SEO efforts, building a high-performing team and driving a strategic, data-informed approach to search marketing. Initiated and championed a company-wide AI-enabled initiative (Search Blend) to consolidate paid and organic data into a single, decision-ready view, enabling better budget allocation, efficiency, and sustainable growth. Oversaw large-scale client programs with strong performance tracking and cross-functional collaboration.

Education

Bachelor of Engineering (B.E.), Electronics Engineering at Mumbai University
April 1, 2005 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other

Skills

Experience Level

SEO
Expert