Asad Rashid

Managed and optimized Google Ads and social media advertising campaigns (Facebook, Instagram, LinkedIn) to maximize reach and conversions. Specialized in retargeting, audience segmentation, and A/B testing to ensure campaigns are continuously refined for performance. Analyzed campaign performance using GA4 and Google Ads reporting tools, adjusting strategies to enhance ROI and achieve client objectives. Delivered monthly reports with key performance insights, recommendations, and strategic adjustments to ensure ongoing campaign success.

Developed and implemented high-performing Google Ads (PPC) campaigns, optimizing keyword targeting and increasing ROI for clients across diverse industries. Expert in setting up and analyzing Google Analytics 4 (GA4), providing clients with actionable insights to refine marketing strategies. Utilized Google Tag Manager to track and manage tags, ensuring accurate data collection and better decision-making. Led social media strategy for clients, designing campaigns that boosted engagement, built brand awareness, and increased conversions. Conducted market research and competitor analysis, using findings to inform campaign strategies and drive business growth. Collaborated with cross-functional teams to align digital marketing initiatives with overarching business goals.