Hey, I'm Asad Rashed—a "strategist and entrepreneur" fueling digital growth for ambitious brands. With 5+ years in paid media, I've scaled campaigns that deliver ROI-first: think 3x leads via Google Ads for e-commerce startups, viral TikTok funnels boosting engagement by 200% for lifestyle brands, and email sequences converting cold traffic into loyal customers. My journey? Started as a "Paid Media Specialist" at an international SMMS startup, where I optimized Meta and LinkedIn Ads for global clients across B2B SaaS and consumer goods. Before that, I consulted for SMBs, turning data-driven insights into 6-figure revenue wins—like a Meta retargeting blitz that grew one client's subscriber base overnight. Key creds: Google Ads & Meta Blueprint certified, plus hands-on mastery in TikTok Ads, email automation (Klaviyo/Mailchimp), and SEO-integrated strategies. When I'm not dissecting algorithms, I'm sharing actionable tips on LinkedIn to help fellow marketers level up. Ready to turn your ad spend into unstoppable growth? Let's chat—DM me your biggest challenge. Check my portfolio for case studies _Website not available. Sign in: https://www.twine.net/signup_ | linkedin.com/in/asadrashed/ | #DigitalGrowth #PaidMedia

Asad Rashid

Hey, I'm Asad Rashed—a "strategist and entrepreneur" fueling digital growth for ambitious brands. With 5+ years in paid media, I've scaled campaigns that deliver ROI-first: think 3x leads via Google Ads for e-commerce startups, viral TikTok funnels boosting engagement by 200% for lifestyle brands, and email sequences converting cold traffic into loyal customers. My journey? Started as a "Paid Media Specialist" at an international SMMS startup, where I optimized Meta and LinkedIn Ads for global clients across B2B SaaS and consumer goods. Before that, I consulted for SMBs, turning data-driven insights into 6-figure revenue wins—like a Meta retargeting blitz that grew one client's subscriber base overnight. Key creds: Google Ads & Meta Blueprint certified, plus hands-on mastery in TikTok Ads, email automation (Klaviyo/Mailchimp), and SEO-integrated strategies. When I'm not dissecting algorithms, I'm sharing actionable tips on LinkedIn to help fellow marketers level up. Ready to turn your ad spend into unstoppable growth? Let's chat—DM me your biggest challenge. Check my portfolio for case studies _Website not available. Sign in: https://www.twine.net/signup_ | linkedin.com/in/asadrashed/ | #DigitalGrowth #PaidMedia

Available to hire

Hey, I’m Asad Rashed—a “strategist and entrepreneur” fueling digital growth for ambitious brands. With 5+ years in paid media, I’ve scaled campaigns that deliver ROI-first: think 3x leads via Google Ads for e-commerce startups, viral TikTok funnels boosting engagement by 200% for lifestyle brands, and email sequences converting cold traffic into loyal customers.

My journey? Started as a “Paid Media Specialist” at an international SMMS startup, where I optimized Meta and LinkedIn Ads for global clients across B2B SaaS and consumer goods. Before that, I consulted for SMBs, turning data-driven insights into 6-figure revenue wins—like a Meta retargeting blitz that grew one client’s subscriber base overnight.

Key creds: Google Ads & Meta Blueprint certified, plus hands-on mastery in TikTok Ads, email automation (Klaviyo/Mailchimp), and SEO-integrated strategies. When I’m not dissecting algorithms, I’m sharing actionable tips on LinkedIn to help fellow marketers level up.

Ready to turn your ad spend into unstoppable growth? Let’s chat—DM me your biggest challenge.
Check my portfolio for case studies Website not available. Sign in: https://www.twine.net/signup | linkedin.com/in/asadrashed/ | #DigitalGrowth #PaidMedia

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Language

English
Fluent

Work Experience

Digital Marketing Strategist at Freelance
January 1, 2021 - Present
Developed and implemented high-performing Google Ads (PPC) campaigns, optimizing keyword targeting and increasing ROI for clients across diverse industries. Expert in setting up and analyzing Google Analytics 4 (GA4), providing clients with actionable insights to refine marketing strategies. Utilized Google Tag Manager to track and manage tags, ensuring accurate data collection and better decision-making. Led social media strategy for clients, designing campaigns that boosted engagement, built brand awareness, and increased conversions. Conducted market research and competitor analysis, using findings to inform campaign strategies and drive business growth. Collaborated with cross-functional teams to align digital marketing initiatives with overarching business goals.
PPC Campaign Manager at Freelance
January 1, 2021 - Present
Managed and optimized Google Ads and social media advertising campaigns (Facebook, Instagram, LinkedIn) to maximize reach and conversions. Specialized in retargeting, audience segmentation, and A/B testing to ensure campaigns are continuously refined for performance. Analyzed campaign performance using GA4 and Google Ads reporting tools, adjusting strategies to enhance ROI and achieve client objectives. Delivered monthly reports with key performance insights, recommendations, and strategic adjustments to ensure ongoing campaign success.

Education

Master in Computer Sciences (MCS) at School of Professional Advancement, University of Management & Technology
January 1, 2015 - January 1, 2018

Qualifications

Graphic Designing
January 11, 2030 - August 27, 2025
Social Media Marketing
January 11, 2030 - August 27, 2025
Graphic Design, eRozgar
January 11, 2030 - September 27, 2025
Social Media Marketing, eRozgar, Punjab, Pakistan
January 11, 2030 - September 27, 2025
LUMS, Punjab, Pakistan
January 11, 2030 - September 27, 2025

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment