I am an experienced and collaborative design leader with a proven track record in the fashion industry. I guide brand launches and growth from concept through production, excelling in color development, trend forecasting, fit, and product development, while mentoring teams to deliver strong, market-ready results. I thrive on building cohesive brand aesthetics across multiple lines, collaborating with cross-functional teams, and driving design excellence from ideation to market. I enjoy staying ahead of trends and leading teams to deliver style-forward, commercially successful products.

Andrea Sanderlin

I am an experienced and collaborative design leader with a proven track record in the fashion industry. I guide brand launches and growth from concept through production, excelling in color development, trend forecasting, fit, and product development, while mentoring teams to deliver strong, market-ready results. I thrive on building cohesive brand aesthetics across multiple lines, collaborating with cross-functional teams, and driving design excellence from ideation to market. I enjoy staying ahead of trends and leading teams to deliver style-forward, commercially successful products.

Available to hire

I am an experienced and collaborative design leader with a proven track record in the fashion industry. I guide brand launches and growth from concept through production, excelling in color development, trend forecasting, fit, and product development, while mentoring teams to deliver strong, market-ready results.

I thrive on building cohesive brand aesthetics across multiple lines, collaborating with cross-functional teams, and driving design excellence from ideation to market. I enjoy staying ahead of trends and leading teams to deliver style-forward, commercially successful products.

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Language

English
Fluent

Work Experience

Design Consultant at Domestic and Overseas Vendors/Factories
January 1, 2024 - Present
Design from concept through production including technical sketching, fashion illustration, line building, color and trend forecasting, styling, and market research. Worked on RTW, activewear, menswear, and accessories for various clients such as BetterMe, Dash Clothing, Inflow, Barnard College, and others.
Design Director at R Brand, New York (start-up)
December 31, 2023 - August 26, 2025
Oversaw the launch of 22 private label brands across all genders and categories. Managed development, merchandising, styling, construction, production, marketing, and packaging. Collaborated cross-functionally to maintain consistent brand aesthetics. Mentored and developed the design team while coordinating extensive vendor communications.
Capsule Collection Designer at Shein, New York (contract)
December 31, 2022 - August 26, 2025
Designed a ladies fast fashion capsule collection from concept through production. Managed merchandising, tech packs, fittings, fabric, trims, approvals, and styled photo shoots and social media content.
Design Consultant at Livinguard, New York (contract)
December 31, 2022 - August 26, 2025
Led design from concept through production including trend and color forecasting, market research, merchandising, tech packs, fittings, fabric, trim, pattern, label and packaging development for ladies, mens, plus apparel and accessories.
Director of Design and Merchandising at Cloth & Trim, New York (start-up)
December 31, 2019 - August 26, 2025
Managed social media-based contemporary lifestyle collection across all design categories including denim, knits, activewear, and outerwear. Responsible for merchandising, styling, fit, trend direction, production, and brand aesthetic. Styled all editorial and product shoots, sourced materials overseas, developed technical drawings and collaborated with street artists and interns.
DVP/Director of Design/Global Color and Trend at Bon-Ton Stores, Inc., New York
December 31, 2017 - August 26, 2025
Directed creative strategy and product development for Ruff Hewn, a denim-based lifestyle brand, overseeing all categories including ladies, mens, kids, home, shoes and accessories. Led design and merchandising teams, conducted global trend research, and executed brand growth initiatives resulting in significant sales increases. Managed global color and trend efforts and was a multiple-time recipient of company awards for performance.
Senior Designer at Saks, Inc., AL & New York
December 31, 2006 - August 26, 2025
Responsible for Parisian Works, Studio Works, and launching Ruff Hewn Better Casual Denim Lifestyle Collection. Increased revenues and profits significantly and managed CAD design teams. Conducted trend forecasting in Europe and US, sourced materials globally, and managed vendor relationships. Skilled in technical sketching and production management.
Design Consultant at Various Clients (Domestic and Overseas Vendors/Factories)
January 1, 2024 - October 28, 2025
Design from concept through production, technical sketching, line building, line sheets, merchandising, color and trend forecasting, styling, trend videos, market research, competitive analysis, tech packages, presentation; RTW, Activewear, Mens and Accessories. Clients included BetterMe, Dash Clothing, Inflow, Barnard College, Online Fashion; ongoing collaborations with GBNY, fit gbny, and Savona Charrise.
Design Director at R Brand
January 1, 2023 - January 1, 2023
Web-based startup launching 22 private label brands across genders and categories. Oversee development, merchandising from concept through production. Maintain consistent brand aesthetics for each line, including design, styling, construction, production, marketing, copy, trend, fabric, pattern, color development, packaging, costing; extensive vendor communication and tech packages; market research and mood boards; mentorship of design team.
Capsule Collection Designer at Shein X NYC
January 1, 2022 - January 1, 2022
Design from concept through production, merchandising, tech packs, fits, fabric, trim, approvals for a Ladies Fast Fashion capsule collection; photo shoot styling and social media support.
Design Consultant at Livinguard
January 1, 2022 - January 1, 2022
Design from concept through production, trend and color forecasting, market research, merchandising, tech packs, fits, fabric, trim, pattern, labels and packaging development; Ladies, Mens, Plus apparel and accessories; packaging and marketing alignment.
Director of Design and Merchandising at Cloth & Trim
January 1, 2019 - January 1, 2019
Social media-based startup Contemporary lifestyle collection. Responsible for all categories of design, merchandising, styling, fit, production, pattern/fabric/trend direction, copy writing and brand aesthetic, trend and color forecasting. Head-to-toe design and merchandising by collection across denim, knits, activewear, lounge, outerwear, wovens; print/trim approvals; editorial and product shoot styling; overseas trend analysis and production management; Cad team oversight.
DVP/Director of Design/Global Color and Trend at Bon-Ton Stores, Inc.
January 1, 2017 - January 1, 2017
Defined creative strategy for Ruff Hewn, a denim-based lifestyle brand; led development from concept to floor across multiple categories. Launched Ruff Hewn and Ruff Hewn Grey; managed global color and trend direction, travel to source materials and oversee production; built and trained design team; recognized for performance with multiple awards.
Senior Designer at Saks, Inc.
January 1, 2006 - January 1, 2006
Responsible for Parisian Works, Studio Works and launching Ruff Hewn Better Casual Denim Lifestyle Collection and plus sizes; increased revenues and managed CAD/design team; forecast trends across Europe and U.S.; sourced materials; produced prints, patterns, and production packages; oversaw fittings, mailers, look books, hangtags, and labels; recognized as top performer with Designer of the Year awards.

Education

Bachelor's Degree at University of Cincinnati, College of Design, Architecture, Art and Planning
January 11, 2030 - August 26, 2025
at University of Cincinnati, College of Design, Architecture, Art and Planning, Cincinnati, OH
January 11, 2030 - October 28, 2025

Qualifications

Bon-Ton Design Director of the Year
January 1, 2013 - January 1, 2014
Bon-Ton President's Award for Outstanding Performance
January 1, 2012 - January 1, 2013
Bon-Ton Best Gross Margin Over Last Year
January 1, 2008 - January 1, 2008
Saks, Inc. Designer of the Year
January 11, 2030 - October 28, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Manufacturing
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