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Marketing professional with 5+ years of experience in integrated marketing campaigns, marketing intelligence, customer segmentation, and performance analytics. I translate market insights into data-driven strategies, optimize advertising performance, and strengthen brand positioning through impactful marketing collateral. I have managed and analyzed 20+ Meta advertising campaigns, built cross-channel promotional assets, and coordinated events and vendor production to deliver on time. I’m also experienced in research and business exhibition projects, contributing to AI-focused marketing research and brand launches.…Marketing professional with 5+ years of experience in integrated marketing campaigns, marketing intelligence, customer segmentation, and performance analytics. I translate market insights into data-driven strategies, optimize advertising performance, and strengthen brand positioning through impactful marketing collateral. I have managed and analyzed 20+ Meta advertising campaigns, built cross-channel promotional assets, and coordinated events and vendor production to deliver on time. I’m also experienced in research and business exhibition projects, contributing to AI-focused marketing research and brand launches.

Asandra Addien

Marketing Analyst, Digital Marketer, Marketing Strategist, +2

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Marketing professional with 5+ years of experience in integrated marketing campaigns, marketing intelligence, customer segmentation, and performance analytics. I translate market insights into data-driven strategies, optimize advertising performance, and strengthen brand positioning through impactful marketing collateral. I have managed and analyzed 20+ Meta advertising campaigns, built cross-channel promotional assets, and coordinated events and vendor production to deliver on time. I’m also experienced in research and business exhibition projects, contributing to AI-focused marketing research and brand launches.…Marketing professional with 5+ years of experience in integrated marketing campaigns, marketing intelligence, customer segmentation, and performance analytics. I translate market insights into data-driven strategies, optimize advertising performance, and strengthen brand positioning through impactful marketing collateral. I have managed and analyzed 20+ Meta advertising campaigns, built cross-channel promotional assets, and coordinated events and vendor production to deliver on time. I’m also experienced in research and business exhibition projects, contributing to AI-focused marketing research and brand launches.

Available to hire

Marketing professional with 5+ years of experience in integrated marketing campaigns, marketing intelligence, customer segmentation, and performance analytics. I translate market insights into data-driven strategies, optimize advertising performance, and strengthen brand positioning through impactful marketing collateral.

I have managed and analyzed 20+ Meta advertising campaigns, built cross-channel promotional assets, and coordinated events and vendor production to deliver on time. I’m also experienced in research and business exhibition projects, contributing to AI-focused marketing research and brand launches.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Indonesian

Fluent

French

Beginner

Work Experience

Marketing Analyst at touress Global Holidays

June 1, 2021 - July 31, 2026

Planned and executed integrated marketing campaigns using customer segmentation, market research, and seasonal demand analysis with Meta Ads Manager and Microsoft Excel. Developed and managed 60% of marketing collateral across digital, print, events, and promotions using Canva and Adobe Photoshop. Monitored and analyzed performance across 20+ Meta ad campaigns to optimize audience targeting and campaign effectiveness. Designed branded collateral and promotional merchandise to support events and activations, including the Kompas Travel Fair (300+ visitors). Coordinated with third-party vendors to procure and produce collateral, ensuring quality and on-time delivery.