Claudia Ascione

Led multi-channel marketing and content initiatives; developed and executed SEO optimization and content marketing strategies; relaunched the company website and revitalized social media presence; increased organic traffic; managed paid media budgets (Google Ads, LinkedIn Ads) while reducing CPL and improving conversions; produced monthly and yearly ROI reporting for executives; mentored new hires and collaborated with cross-functional teams to align marketing with product updates and customer needs.

Launched and relaunched the company website; revitalized social media presence; strengthened brand image; promoted positive public image; managed client communications and internal messaging; handled customer complaints and crisis situations with professionalism; collaborated with kitchen and logistics managers to oversee operations and fulfill client orders with accuracy; built a customer-focused, crisis-resilient marketing approach.

Developed and implemented the company’s marketing strategy for each fiscal year; increased organic traffic by 40% in 16-18 months through SEO optimization and content marketing; owned and optimized paid advertising budgets across Google Ads & LinkedIn, reducing CPA while improving MQI conversions; directed analytics and ROI reporting for executives; managed a Senior PPC Specialist and SDRs; oversaw website redesign, collateral refresh, and multimedia campaigns; developed content strategy (blogs, white papers, case studies, newsletters); partnered with cross-functional teams to align marketing campaigns with product updates and customer needs; led marketing initiatives to drive growth and align with sales.