Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing Manager with 5+ years of experience leading growth initiatives. Proven success in increasing organic traffic by 40% in under 18 months, optimizing paid campaigns, and managing marketing budgets. Experienced in developing marketing strategies, leading teams, aligning marketing with sales, and reporting on KPIs to inform executive decision-making. Skilled at building multi-channel campaigns that improve ROI and accelerate the sales pipeline. Core Competencies: -Marketing Strategy & Project Leadership -Copywriting & Content Creation -SEO, Paid Media & Demand Generation -Budget Ownership & ROI Reporting -Team Leadership -Sales & Marketing Alignment -Campaign Analytics & KPI Dashboards -Brand Messaging & Positioning -Multi-Channel Content Strategy…Marketing Manager with 5+ years of experience leading growth initiatives. Proven success in increasing organic traffic by 40% in under 18 months, optimizing paid campaigns, and managing marketing budgets. Experienced in developing marketing strategies, leading teams, aligning marketing with sales, and reporting on KPIs to inform executive decision-making. Skilled at building multi-channel campaigns that improve ROI and accelerate the sales pipeline. Core Competencies: -Marketing Strategy & Project Leadership -Copywriting & Content Creation -SEO, Paid Media & Demand Generation -Budget Ownership & ROI Reporting -Team Leadership -Sales & Marketing Alignment -Campaign Analytics & KPI Dashboards -Brand Messaging & Positioning -Multi-Channel Content Strategy

Claudia Ascione

Marketing Strategist, Brand Strategist, Content Strategist, +2





Marketing Manager with 5+ years of experience leading growth initiatives. Proven success in increasing organic traffic by 40% in under 18 months, optimizing paid campaigns, and managing marketing budgets. Experienced in developing marketing strategies, leading teams, aligning marketing with sales, and reporting on KPIs to inform executive decision-making. Skilled at building multi-channel campaigns that improve ROI and accelerate the sales pipeline. Core Competencies: -Marketing Strategy & Project Leadership -Copywriting & Content Creation -SEO, Paid Media & Demand Generation -Budget Ownership & ROI Reporting -Team Leadership -Sales & Marketing Alignment -Campaign Analytics & KPI Dashboards -Brand Messaging & Positioning -Multi-Channel Content Strategy…Marketing Manager with 5+ years of experience leading growth initiatives. Proven success in increasing organic traffic by 40% in under 18 months, optimizing paid campaigns, and managing marketing budgets. Experienced in developing marketing strategies, leading teams, aligning marketing with sales, and reporting on KPIs to inform executive decision-making. Skilled at building multi-channel campaigns that improve ROI and accelerate the sales pipeline. Core Competencies: -Marketing Strategy & Project Leadership -Copywriting & Content Creation -SEO, Paid Media & Demand Generation -Budget Ownership & ROI Reporting -Team Leadership -Sales & Marketing Alignment -Campaign Analytics & KPI Dashboards -Brand Messaging & Positioning -Multi-Channel Content Strategy

Available to hire

Marketing Manager with 5+ years of experience leading growth initiatives. Proven success in increasing organic traffic by 40% in under 18 months, optimizing paid campaigns, and managing marketing budgets. Experienced in developing marketing strategies, leading teams, aligning marketing with sales, and reporting on KPIs to inform executive decision-making. Skilled at building multi-channel campaigns that improve ROI and accelerate the sales pipeline.

Core Competencies:
-Marketing Strategy & Project Leadership
-Copywriting & Content Creation
-SEO, Paid Media & Demand Generation
-Budget Ownership & ROI Reporting
-Team Leadership
-Sales & Marketing Alignment
-Campaign Analytics & KPI Dashboards
-Brand Messaging & Positioning
-Multi-Channel Content Strategy

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Marketing Manager / Head of Content at Vitrum Systems Inc.

January 1, 2020 - November 18, 2025

Developed and implemented the company’s marketing strategy for each fiscal year; increased organic traffic by 40% in 16-18 months through SEO optimization and content marketing; owned and optimized paid advertising budgets across Google Ads & LinkedIn, reducing CPA while improving MQI conversions; directed analytics and ROI reporting for executives; managed a Senior PPC Specialist and SDRs; oversaw website redesign, collateral refresh, and multimedia campaigns; developed content strategy (blogs, white papers, case studies, newsletters); partnered with cross-functional teams to align marketing campaigns with product updates and customer needs; led marketing initiatives to drive growth and align with sales.

Communications Specialist at The Butler Did It Catering

January 1, 2020 - January 1, 2020

Launched and relaunched the company website; revitalized social media presence; strengthened brand image; promoted positive public image; managed client communications and internal messaging; handled customer complaints and crisis situations with professionalism; collaborated with kitchen and logistics managers to oversee operations and fulfill client orders with accuracy; built a customer-focused, crisis-resilient marketing approach.

Marketing Manager & Head of Content at Vitrium Systems Inc.

January 1, 2025 - January 1, 2025

Led multi-channel marketing and content initiatives; developed and executed SEO optimization and content marketing strategies; relaunched the company website and revitalized social media presence; increased organic traffic; managed paid media budgets (Google Ads, LinkedIn Ads) while reducing CPL and improving conversions; produced monthly and yearly ROI reporting for executives; mentored new hires and collaborated with cross-functional teams to align marketing with product updates and customer needs.