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I am Majid Khan, a Performance Marketing Strategist with 5+ years of experience driving growth through analytics, automation, and data-driven strategies. I specialize in GA4, GTM, Google Ads, Meta Ads, HubSpot, and Klaviyo, with hands-on experience building unified dashboards and scalable cross‑platform workflows that translate data into actionable campaigns. I love turning data into insights that inform smarter marketing decisions and collaborating across teams to optimize the customer journey, from plan conception to purchase. I’ve led end-to-end analytics projects, improved attribution accuracy, and delivered measurable ROAS improvements across diverse e‑commerce and direct‑to‑consumer brands.…I am Majid Khan, a Performance Marketing Strategist with 5+ years of experience driving growth through analytics, automation, and data-driven strategies. I specialize in GA4, GTM, Google Ads, Meta Ads, HubSpot, and Klaviyo, with hands-on experience building unified dashboards and scalable cross‑platform workflows that translate data into actionable campaigns. I love turning data into insights that inform smarter marketing decisions and collaborating across teams to optimize the customer journey, from plan conception to purchase. I’ve led end-to-end analytics projects, improved attribution accuracy, and delivered measurable ROAS improvements across diverse e‑commerce and direct‑to‑consumer brands.

Majid Khan

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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I am Majid Khan, a Performance Marketing Strategist with 5+ years of experience driving growth through analytics, automation, and data-driven strategies. I specialize in GA4, GTM, Google Ads, Meta Ads, HubSpot, and Klaviyo, with hands-on experience building unified dashboards and scalable cross‑platform workflows that translate data into actionable campaigns. I love turning data into insights that inform smarter marketing decisions and collaborating across teams to optimize the customer journey, from plan conception to purchase. I’ve led end-to-end analytics projects, improved attribution accuracy, and delivered measurable ROAS improvements across diverse e‑commerce and direct‑to‑consumer brands.…I am Majid Khan, a Performance Marketing Strategist with 5+ years of experience driving growth through analytics, automation, and data-driven strategies. I specialize in GA4, GTM, Google Ads, Meta Ads, HubSpot, and Klaviyo, with hands-on experience building unified dashboards and scalable cross‑platform workflows that translate data into actionable campaigns. I love turning data into insights that inform smarter marketing decisions and collaborating across teams to optimize the customer journey, from plan conception to purchase. I’ve led end-to-end analytics projects, improved attribution accuracy, and delivered measurable ROAS improvements across diverse e‑commerce and direct‑to‑consumer brands.

Available to hire

I am Majid Khan, a Performance Marketing Strategist with 5+ years of experience driving growth through analytics, automation, and data-driven strategies. I specialize in GA4, GTM, Google Ads, Meta Ads, HubSpot, and Klaviyo, with hands-on experience building unified dashboards and scalable cross‑platform workflows that translate data into actionable campaigns.

I love turning data into insights that inform smarter marketing decisions and collaborating across teams to optimize the customer journey, from plan conception to purchase. I’ve led end-to-end analytics projects, improved attribution accuracy, and delivered measurable ROAS improvements across diverse e‑commerce and direct‑to‑consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Performance Marketing Analyst at API Layer

August 2, 2025 - August 2, 2025

Led development of a unified marketing intelligence system integrating GA4, GTM, Google Ads, Meta Ads, and Stripe data into BigQuery, with advanced visualizations in Looker to deliver real-time campaign insights. Transformed decision-making by enabling holistic KPI tracking (traffic, CPL, CPA, conversions) and cut reporting time by 38%. Scaled paid signups by 1100% through performance forecast-based media allocation and ROI-driven strategy. Delivered 5.97x ROAS and over €53.8K incremental PPC revenue via targeted email flows aligned with attribution models. Initiated lifecycle automation in Klaviyo for email and SMS journeys achieving 59.8% open rate, 15.7% CTR, and €500+ revenue per VIP campaign. Built server-side API to synchronize verified CRM conversions with GA4 achieving 100% data match between backends and frontend analytics.

Performance Marketer at The Longevity Store

August 2, 2024 - August 2, 2024

Directed a full transformation of the brand's tracking and attribution system, unifying GA4, GTM (Web + Server), Shopify, Stape, Google Ads, Meta, TikTok, and Triple Whale into a single, accurate analytics framework. Identified and resolved data issues across cross-domain datasets; designed server-side tracking architecture using Stape and GTM, enhancing conversions. Achieved 98% data parity between GA and Shopify, establishing a single source of truth for performance reporting. Built real-time dashboards in Triple Whale consolidating ad spend, web analytics, and conversion metrics to enable faster, data-driven optimization. Improved ROAS to 1.04x, MER to 96%, and reduced NCPA to €67, driving €85.7k attributed sales.

Senior Performance Marketing Analyst at Storage Treasures

March 2, 2025 - March 2, 2025

Designed and implemented a full-scale analytics infrastructure for Discount Storage Insurance and Storage Treasures, integrating frontend events, backend events, and ad performance into a unified measurement framework. Rebuilt and optimized a 9-step funnel in GTM and GA4, capturing key user interactions from plan selection to purchase. Mapped data, resolved issues across frontend/backend events, and enabled end-to-end visibility in conversions. Introduced server-side tracking using Stape and GTM to achieve high data parity with Shopify, establishing a single truth for performance reporting. Built real-time dashboards to consolidate ad spend, web analytics, and conversions for faster optimization. Improved ROAS, MER, and CPA metrics, driving attributed sales.