I'm a detail-oriented, results-driven digital marketing professional with 5+ years of experience across public and private sectors, specializing in customer acquisition, retention, and performance marketing. I drive data-driven campaigns that deliver measurable growth, optimize conversions, and boost customer engagement. I excel at turning analytical insights into creative strategies, and I thrive in cross-functional collaboration and stakeholder management to optimize budgets and deliver impactful results.

Aishwarya Bogam

I'm a detail-oriented, results-driven digital marketing professional with 5+ years of experience across public and private sectors, specializing in customer acquisition, retention, and performance marketing. I drive data-driven campaigns that deliver measurable growth, optimize conversions, and boost customer engagement. I excel at turning analytical insights into creative strategies, and I thrive in cross-functional collaboration and stakeholder management to optimize budgets and deliver impactful results.

Available to hire

I’m a detail-oriented, results-driven digital marketing professional with 5+ years of experience across public and private sectors, specializing in customer acquisition, retention, and performance marketing. I drive data-driven campaigns that deliver measurable growth, optimize conversions, and boost customer engagement.

I excel at turning analytical insights into creative strategies, and I thrive in cross-functional collaboration and stakeholder management to optimize budgets and deliver impactful results.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Toronto Parking Authority
July 1, 2025 - February 1, 2026
Led end-to-end digital marketing for Green P and Bike Share Toronto, executing and optimizing campaigns across Meta, Google Search, and Spotify. Achieved ~30% lower CPC for Bike Share Toronto on Meta, improved CPM and conversions, and developed Bike Share Toronto’s social media playbook, driving 10% YoY engagement growth. Managed content calendars, asset production, and monthly performance reporting, while coordinating city-wide initiatives and influencer collaborations to boost pass sales.
Marketing Manager at Buzz Marketing Group
February 1, 2024 - July 1, 2025
Planned, launched, and optimized image and video ad campaigns across Meta and Google Ads, achieving a 15% increase in conversions during the holiday season. Implemented automated drip campaigns and workflows via CRM, enhancing ROI by 25%. Oversaw website development projects and cross-functional teams to deliver a responsive site and shorten timelines using agile methods. Established GA tracking and funnels to map customer journeys and campaign performance.
Marketing Coordinator at Buzz Marketing Group
August 1, 2023 - February 1, 2024
Directed end-to-end social media calendars and content strategies, maintaining on-brand messaging across platforms. Managed LinkedIn and Twitter ad campaigns, increasing visibility by 45% and engagement by 30% over three months, and led targeted LinkedIn outreach, boosting qualified leads by 25%. Produced promotional print materials for events and implemented integrated campaigns across channels.
Marketing Associate at Fynd
April 1, 2022 - September 1, 2022
Provided digital marketing solutions for Uniket, a B2B marketplace, leading omnichannel product marketing campaigns and driving cross-channel merchandising. Implemented CRM-driven email and push strategies to improve engagement, supported CAC reduction, and coordinated with cross-functional teams on branding and campaigns.
Content Designer at Fynd
April 1, 2021 - March 1, 2022
Led end-to-end content development and design for campaigns across social media and website, building monthly content calendars aligned with brand goals. Produced static and video assets, mentored interns, and collaborated with design and product teams to streamline asset creation and ensure consistent messaging.
Content Strategist at Twig Media
March 1, 2020 - March 1, 2021
Developed website content and brand strategy, increasing web traffic and optimizing messaging for startups. Provided copywriting and content guidance across campaigns, ensuring alignment with market research and brand positioning.
Production Assistant at Wild Baba Productions
June 1, 2019 - February 1, 2020
Supported creative direction and video production for corporate films and advertisements (LG, Panasonic, Salesforce), overseeing pre-production, shooting, and post-production including color grading and VFX. Contributed to content that amassed over 1M views.

Education

Ontario Graduate Certificate at Sheridan College
September 1, 2022 - April 1, 2023
Post-graduate Diploma at NMIMS Global
August 1, 2017 - July 1, 2019
Bachelor of Engineering: Information Technology at Maharashtra Institute of Technology
August 1, 2013 - July 1, 2017

Qualifications

Google Analytics Certification
April 1, 2025 - April 25, 2026
Meta Certified Media Buying Professional
November 1, 2024 - April 25, 2026
Klaviyo Email Deliverability Certificate
June 1, 2024 - April 25, 2026
LinkedIn Marketing Strategy Certificate
January 1, 2024 - April 25, 2026

Industry Experience

Software & Internet, Government, Professional Services, Media & Entertainment, Education