I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms. I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

Ashitha Hiregoudra

I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms. I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

Available to hire

I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms.

I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

UI/UX Designer at GoCab
May 1, 2024 - July 1, 2024
Designed a ride-hailing mobile experience: conducted UX research, created personas, and performed competitive analysis. Reduced the booking flow from 5 steps to 3, enabling 100% of test users to book rides within 60 seconds. Built interactive prototypes and streamlined onboarding flows to accelerate user adoption.
UX Designer at VitalCare
May 1, 2024 - July 1, 2024
Designed a patient-centered health care mobile app for appointments scheduling, vitals tracking, and medical records access. Simplified appointment booking to 3 taps, improving user efficiency. Applied WCAG accessibility standards and improved UI navigation through usability testing.
UX Designer at Modern Jewellery
December 1, 2024 - February 1, 2025
Designed a responsive e-commerce experience, optimized for conversion. Built design systems, UI style guides, and component libraries to ensure consistency. Conducted A/B testing and delivered high-fidelity prototypes.
UI/UX Designer at Forage
June 1, 2025 - August 1, 2025
Data Analytics & Visualization Job Simulation. Conducted customer churn analysis for a simulated analytics client to identify behavioral and transactional factors influencing retention. Built a structured data investigation framework aligned with business objectives. Cleaned, transformed, and analyzed datasets using Python, Pandas, and NumPy; performed EDA to identify churn indicators. Built a Random Forest classifier achieving 50% recall in churn prediction. Developed dashboards and summarized insights for stakeholders; translated technical findings into strategic recommendations.

Education

BSc (Hons) Computer Science at University of Bath
September 1, 2022 - July 1, 2025
MSc Artificial Intelligence at University of Birmingham
September 1, 2025 - September 1, 2026

Qualifications

WCAG Accessibility Standards
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Healthcare, Professional Services