I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms. I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

Ashitha Hiregoudra

I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms. I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

Available to hire

I’m a UX/UI designer with a computer science background and expertise in user research, interaction design, wireframing, and usability testing. I’ve designed data-driven, accessible, and user-centered digital products for web and mobile platforms.

I’m proficient in Figma, Adobe XD, Miro, and design systems, applying Human-Computer Interaction (HCI) principles and WCAG accessibility standards to craft intuitive experiences. I translate user insights into actionable recommendations and collaborate with cross-functional teams to improve engagement, usability, and conversion.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

UI/UX Designer at Forage
June 1, 2025 - August 1, 2025
Data Analytics & Visualization Job Simulation. Conducted customer churn analysis for a simulated analytics client to identify behavioral and transactional factors influencing retention. Built a structured data investigation framework aligned with business objectives. Cleaned, transformed, and analyzed datasets using Python, Pandas, and NumPy; performed EDA to identify churn indicators. Built a Random Forest classifier achieving 50% recall in churn prediction. Developed dashboards and summarized insights for stakeholders; translated technical findings into strategic recommendations.
UX Designer at Modern Jewellery
December 1, 2024 - February 1, 2025
Designed a responsive e-commerce experience, optimized for conversion. Built design systems, UI style guides, and component libraries to ensure consistency. Conducted A/B testing and delivered high-fidelity prototypes.
UX Designer at VitalCare
May 1, 2024 - July 1, 2024
Designed a patient-centered health care mobile app for appointments scheduling, vitals tracking, and medical records access. Simplified appointment booking to 3 taps, improving user efficiency. Applied WCAG accessibility standards and improved UI navigation through usability testing.
UI/UX Designer at GoCab
May 1, 2024 - July 1, 2024
Designed a ride-hailing mobile experience: conducted UX research, created personas, and performed competitive analysis. Reduced the booking flow from 5 steps to 3, enabling 100% of test users to book rides within 60 seconds. Built interactive prototypes and streamlined onboarding flows to accelerate user adoption.

Education

BSc (Hons) Computer Science at University of Bath
September 1, 2022 - July 1, 2025
MSc Artificial Intelligence at University of Birmingham
September 1, 2025 - September 1, 2026

Qualifications

WCAG Accessibility Standards
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Healthcare, Professional Services