Hi, I’m Ashleigh Hau, a product and UX design lead with around 17 years of experience delivering website and mobile app solutions across finance, e-commerce, government, automotive, tourism, healthcare, fintech, agribusiness, IT, ..etc. I’ve built and led cross‑country design teams, shipped enterprise and consumer products, and I enjoy turning ideas into usable, scalable systems. I’m passionate about applying AI to accelerate design, improving user experiences, and driving measurable business value. I thrive in freelance, startup, agency, and MNC environments, mentoring teams, shaping product strategy, and promoting brand coherence. I value cross‑cultural collaboration and ongoing learning to deliver inclusive, high‑quality solutions.…

Ashleigh Hau

Hi, I’m Ashleigh Hau, a product and UX design lead with around 17 years of experience delivering website and mobile app solutions across finance, e-commerce, government, automotive, tourism, healthcare, fintech, agribusiness, IT, ..etc. I’ve built and led cross‑country design teams, shipped enterprise and consumer products, and I enjoy turning ideas into usable, scalable systems. I’m passionate about applying AI to accelerate design, improving user experiences, and driving measurable business value. I thrive in freelance, startup, agency, and MNC environments, mentoring teams, shaping product strategy, and promoting brand coherence. I value cross‑cultural collaboration and ongoing learning to deliver inclusive, high‑quality solutions.…

Available to hire

Hi, I’m Ashleigh Hau, a product and UX design lead with around 17 years of experience delivering website and mobile app solutions across finance, e-commerce, government, automotive, tourism, healthcare, fintech, agribusiness, IT, …etc. I’ve built and led cross‑country design teams, shipped enterprise and consumer products, and I enjoy turning ideas into usable, scalable systems. I’m passionate about applying AI to accelerate design, improving user experiences, and driving measurable business value.

I thrive in freelance, startup, agency, and MNC environments, mentoring teams, shaping product strategy, and promoting brand coherence. I value cross‑cultural collaboration and ongoing learning to deliver inclusive, high‑quality solutions.

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Skills

Experience Level

Language

English
Fluent
Malay
Advanced

Work Experience

Product Design / UX Consultant at Self-employed
September 1, 2024 - Present
Independent product design and UX consultant focusing on professional growth, freelance consulting, personal development, global exposure, and social contribution. Delivered freelance UX and product design consulting, supporting early-stage products with user research, UX strategy, product design and branding. Completed advanced professional and leadership development, invested in personal growth, and volunteered with wildlife conservation organizations; gained cross-cultural insight through international travel to inform inclusive product design.
UI/UX Manager at Olam International (Singapore)
November 1, 2018 - August 31, 2024
Built, led and managed a cross-country UI/UX team (Singapore HQ & India office). Led digital product design strategy and execution, ensuring consistency, usability, and seamless user experiences, while integrating generative AI to enhance workflows and user value. Delivered end-to-end product delivery across multiple countries, initiated revamp projects to enhance user experience and interface of existing products, and promoted UX awareness and brand consistency. Led UX talent outreach with virtual bootcamp talks.
UI/UX Consultant at IBM (Singapore)
October 1, 2016 - October 31, 2018
Led end-to-end UX design, delivery and consultation for projects within the Singapore Economic Development Board. Worked directly with project managers, developers, QA and business analysts in Agile environments. Owned the UX strategy for multi-scheme grant digital transformation, streamlining applications and enhancing usability for business users, resulting in improved service delivery and stakeholder satisfaction.
Product Design / UX Consultant (Freelance) at HearAlways Pty. Ltd. (Perth, Australia)
August 1, 2016 - September 30, 2016
Owned the entire product lifecycle from concept to user interface and beyond, aligning user needs with business goals. Set and developed branding for new product, provided UI/UX consultation, designed the entire responsive website from scratch, created a new logo, and performed photo shooting and image editing for product visuals.
Creative Technologist - Lead UI/UX Designer at Ionnex (Kuala Lumpur, Malaysia)
September 1, 2014 - August 31, 2016
Collaborated with clients and cross-functional teams to deliver web and app projects for telco, fintech, remittance, and mobile solutions. Translated process flows into intuitive UI, reduced development time, mentored junior designers, created branding assets, and maintained design systems to improve efficiency and consistency.
UI/UX Designer at Appvantage Asia (Singapore)
January 1, 2014 - September 30, 2014
Designed UI/UX for mobile apps and websites for automobile clients; managed multiple Joomla-based sites; produced marketing collateral; delivered high-profile projects for Daimler and Volvo; crafted AR trading card mockups and branding assets.
Senior Web Designer at Yellow Cube (Singapore)
November 1, 2012 - January 31, 2014
Led UI/UX for Cisco products; ensured 100% compliance with Cisco’s global brand standards; delivered design outputs for events and improved stakeholder engagement through concise communication packs and branding assets.
Web Designer at Converutum (Singapore)
January 1, 2012 - October 31, 2012
Worked on OCBC Bank’s global website UI/UX; produced online marketing collateral and EDMs; contributed to Shangri-La style guides and improved cross-team alignment and delivery timelines.
Web Designer at Techsailor (Singapore)
January 1, 2009 - January 31, 2011
Developed websites and social media templates; created interactive Facebook quizzes (Visit Sri Lanka 2011); contributed to CNN site UI/UX; built marketing collateral for campaigns.
Product Specialist at B2B Commerce Sdn. Bhd. (Kuala Lumpur, Malaysia)
January 1, 2006 - December 31, 2008
Designed and maintained websites and intranet portals; created user manuals, demo kits and e-supplier training kits for B2B clients such as Tesco, Giant, Carrefour; produced logos, e-cards, e-brochures, web banners and CMS templates. Improved onboarding and reduced support queries through creating clear training materials.

Education

Bachelor Degree of Multimedia (Hons) at Northern University of Malaysia
January 1, 2003 - January 1, 2006
Bachelor Degree of Multimedia (Hons) at Northern University of Malaysia
January 1, 2003 - January 1, 2006

Qualifications

Nielsen Norman Group (NN/g) UX Certified with UX Management Specialty
January 1, 2021 - January 3, 2026

Industry Experience

Financial Services, Government, Retail, Manufacturing, Travel & Hospitality, Healthcare, Software & Internet, Professional Services, Agriculture & Mining, Telecommunications, Real Estate & Construction, Consumer Goods

Skills

Experience Level