Digital Marketing Manager at BlueGrace Logistics

Directed $500K in annual paid media and lead generation across Google Ads, Microsoft Ads, LinkedIn, and digital advertising programs, driving 7,500+ new leads, 1,900+ MQLs, 1,100+ SQLs, and $2M+ ROI. Led SEO strategy increasing MQLs by 46%, improved organic CTR by 12%, and advanced search ranking by 10% while using AI tools to streamline content workflows and accelerate testing. Expanded and restructured Google Ads campaigns, increasing search CTR by 10% and improving lead-to-MQL conversion by 20% while reducing cost per SQL by $350 through keyword refinement, bid optimization, and A/B testing. Built full-funnel nurture programs in HubSpot aligned to buyer stages. Managed campaign reporting, monthly business reviews, and quarterly planning using Salesforce, GA4, and Tableau data to optimize targeting, budget allocation, and conversion performance. Strengthened ABM targeting and account engagement using ZoomInfo and Lead Forensics, aligning messaging and pipeline goals with sales and pr

Digital Marketing Manager at Syniverse Technologies

Managed $2M+ in annual demand generation investments, delivering 106% of pipeline goals and generating $20M in pipeline across global campaigns and regional programs. Exceeded targets by achieving 108% of cost-per-MQL and 117% of MQL-to-SQL conversion through campaign optimization, audience segmentation, and sales alignment. Led global demand generation programs supporting product launches, thought leadership, webinars, and pipeline development across the Americas, EMEA, and APAC. Executed ABM programs through Triblio, coordinating with sales and regional teams to target priority accounts and personalize outreach. Owned Pardot strategy and execution, building automated nurture flows, audience segmentation, and lead scoring models to improve lead quality and sales readiness. Launched integrated web and event campaigns, including a Frost & Sullivan research study, to drive engagement and demand generation. Managed agency relationships for SEO and SEM, guiding strategy and site priorities

Digital Marketing Strategist (Freelance) at Crimson Park

Led digital marketing strategy and execution across SEM, social, and content to improve lead generation, conversion, and online visibility for clients across healthcare and other service-based industries. Launched and optimized campaigns while onboarding new tools and systems to improve account performance and reporting.

Digital Performance Manager at Lung Health Institute

Developed and launched integrated marketing campaigns across paid search, social, display, DRTV, and print to expand reach and support patient acquisition. Restructured SEM accounts and built the company’s paid social presence from the ground up, improving lead quality by 32% and lowering cost per treatment by 25%. Oversaw $1M in annual media spend, budget planning, quarterly performance reporting, and cross-functional coordination to improve execution and uncover growth opportunities.

Online Media Specialist at Laser Spine Institute

Led online media campaigns across Google Ads, Microsoft Ads, and third-party vendor channels, managing six-figure budgets and ongoing performance optimization. Improved campaign performance through landing page testing, ongoing optimization, and day-to-day analysis and reporting.

Media Production Coordinator at Bisk Education

Supported digital and print campaign execution through ad traffic, testing, and performance reporting.