Dear Hiring Manager, I am writing to express my interest in opportunities within the packaging design field. With extensive experience designing packaging for both large-scale retailers and emerging brands, I bring a versatile and strategic approach to visual storytelling that connects with a wide range of consumers. Throughout my career, I have worked with major big-box retailers including Walmart, Target, and TJX brands, as well as small startup companies and boutique businesses. This range of experience has strengthened my ability to design packaging that aligns with diverse brand identities, price points, and customer demographics—from mass market to niche audiences. I have hands-on experience across all facets of packaging design, including hang tags, labels, boxes, bags, and other retail-ready components. I am comfortable taking projects from concept through production, with a strong understanding of both creative execution and practical considerations such as scalability, cost, and shelf impact. I am highly proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and use these tools to create clean, compelling, and production-ready designs. My skill set allows me to adapt quickly, collaborate effectively with cross-functional teams, and deliver thoughtful design solutions that meet both creative and business goals. I would welcome the opportunity to contribute my experience, creativity, and adaptability to your team. Thank you for your time and consideration!

Ashley Boehm

Dear Hiring Manager, I am writing to express my interest in opportunities within the packaging design field. With extensive experience designing packaging for both large-scale retailers and emerging brands, I bring a versatile and strategic approach to visual storytelling that connects with a wide range of consumers. Throughout my career, I have worked with major big-box retailers including Walmart, Target, and TJX brands, as well as small startup companies and boutique businesses. This range of experience has strengthened my ability to design packaging that aligns with diverse brand identities, price points, and customer demographics—from mass market to niche audiences. I have hands-on experience across all facets of packaging design, including hang tags, labels, boxes, bags, and other retail-ready components. I am comfortable taking projects from concept through production, with a strong understanding of both creative execution and practical considerations such as scalability, cost, and shelf impact. I am highly proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and use these tools to create clean, compelling, and production-ready designs. My skill set allows me to adapt quickly, collaborate effectively with cross-functional teams, and deliver thoughtful design solutions that meet both creative and business goals. I would welcome the opportunity to contribute my experience, creativity, and adaptability to your team. Thank you for your time and consideration!

Available to hire

Dear Hiring Manager,
I am writing to express my interest in opportunities within the packaging design field. With extensive experience designing packaging for both large-scale retailers and emerging brands, I bring a versatile and strategic approach to visual storytelling that connects with a wide range of consumers.
Throughout my career, I have worked with major big-box retailers including Walmart, Target, and TJX brands, as well as small startup companies and boutique businesses. This range of experience has strengthened my ability to design packaging that aligns with diverse brand identities, price points, and customer demographics—from mass market to niche audiences.
I have hands-on experience across all facets of packaging design, including hang tags, labels, boxes, bags, and other retail-ready components. I am comfortable taking projects from concept through production, with a strong understanding of both creative execution and practical considerations such as scalability, cost, and shelf impact.
I am highly proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and use these tools to create clean, compelling, and production-ready designs. My skill set allows me to adapt quickly, collaborate effectively with cross-functional teams, and deliver thoughtful design solutions that meet both creative and business goals.
I would welcome the opportunity to contribute my experience, creativity, and adaptability to your team. Thank you for your time and consideration!

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Work Experience

Product Developer & Designer at Fantaseyes, Inc.
November 1, 2020 - Present
Physically and graphically design accessories including jewelry and packaging components. Create clear, coherent tech specs for production and factory interpretation across all accessories and packaging development. Lead product development tasks, manage voids, field testing inquiries, artwork approvals, and timelines. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiar with Canva and Fashion Snoops. Translate client objectives into compelling visual solutions through strong visual hierarchy, balance, and layout. Travel internationally for QC, design, and development liaison. Forecast and analyze product trends and prepare trend packets for sales and buyers.
Product Development Manager at ATX MAFIA, LLC
August 1, 2018 - July 31, 2019
Developed and launched a broad range of accessories across multiple brands (home décor, hair goods, leather goods, backpacks, stationery, water bottles, beach towels, socks, gift packaging). Actively sourced international and domestic vendors for sampling, raw materials, price comparisons, and mass production. Managed WIP from swatch to delivery, ensuring quality and on-time delivery. Collaborated with buyers and designers on concept development, trends, and sales strategy; monitored margins and inventory. Analyzed product performance to identify opportunities for growth and brand expansion.
Lead Jewelry Designer at Fantaseyes, Inc.
March 1, 2016 - August 31, 2018
Led jewelry design initiatives, crafting multiple collections and ensuring brand consistency across categories. Independently developed, drafted, and presented new designs to showroom and client bases. Created detailed specs for overseas production, maintained vendor relationships, and tracked inventory and reorders. Traveled to suppliers for QC, competitive analysis, and trend forecasting. Directed photo content and graphic assets for marketing, website, and line sheets.
Product Development Manager at Fantaseyes, Inc.
November 1, 2013 - March 1, 2016
Expanded product lines through end-to-end development for accessories and apparel. Worked with buyers and designers to translate trends into market-ready concepts, manage prototypes, fit testing, and production timelines. Built vendor networks, oversaw samples, costing, and QC to ensure on-time delivery and margin targets. Maintained buyer relationships and performance metrics, contributing to concept development and product delivery.
Lead Product Designer at ABILITEE ADAPTIVE WEAR, LLC
March 1, 2020 - November 30, 2020
Led product design across categories for adaptive wear catering to disabled and limited mobility customers. Created brand-consistent designs from concept to final products; actively sourced domestic and international vendors for sampling, fabrics, notions, packaging, and testing. Managed WIP, generated tech packs and CADs, edited photography and graphics for marketing, and maintained inventory for in-house development and external sourcing.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services, Media & Entertainment