Available to hire
I’m a strategic social media leader with deep experience building enterprise social strategies that strengthen brand relevance, cultural connection, and business impact across complex brand portfolios. I specialize in governance, community management, analytics, and cross-functional collaboration to deliver compliant, insight-driven social programs.
I thrive on translating business goals into clear social frameworks, reporting, and action, overseeing 150+ channels, guiding agency and brand teams, and turning audience insights into proactive content opportunities that drive growth.
Work Experience
Manager, Social Media, Marketing Center of Excellence at Bimbo Bakeries USA
February 1, 2026 - PresentLead the enterprise social media strategy across a portfolio of iconic brands including Thomas’, Entenmann’s, Little Bites, and Sara Lee Bread. Defined how social contributes to brand relevance, cultural connection, and business impact. Oversaw governance, operations, and performance across channels, ensuring alignment with priorities, platform best practices, and compliance requirements. Partnered with brand, marketing, legal, consumer relations, and agency teams to translate business objectives into clear strategies, content frameworks, and campaign briefs. Owned social listening and performance analytics, surfacing trends and audience insights to inform proactive content opportunities and strategic decision‑making. Directed community management to strengthen brand trust and consumer experience. Established reporting frameworks and KPIs to track impact and guide continuous optimization. Led brand activations from ideation to completion and captured live content at events. Colla
Manager, Social Media, Marketing Center of Excellence at Bimbo Bakeries USA
April 1, 2022 - February 1, 2026Managed social media operations across 150+ brand channels spanning Bimbo Bakeries USA, Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, and Emmy’s Organics. Led a bilingual outsourced team supporting French and Spanish-speaking consumers, strengthening service consistency across markets. Directed reactive community management and consumer engagement, ensuring timely, brand-appropriate responses to inquiries and issues. Monitored social listening and performance trends to identify emerging themes, audience behaviors, and proactive engagement opportunities. Partnered with marketing and consumer relations teams to support brand initiatives with aligned social execution and audience engagement plans. Managed organic content publishing workflows and delivered performance reporting to inform ongoing optimization.
Supervisor, Social Media, North America Consumer Connection Center of Excellence at Bimbo Bakeries USA
July 1, 2021 - April 1, 2022Oversaw day-to-day social media operations for Bimbo Canada and Bimbo UK, supporting regional brand engagement and consumer response needs. Supervised a bilingual team handling customer interactions and product-related concerns across English, French, and Spanish-speaking audiences. Coordinated content publishing and reporting, tracking audience sentiment, engagement trends, and conversation themes to support business partners.
Social Media Analyst at Grupo Bimbo
May 1, 2018 - July 1, 2021Supported social media management for 15+ Grupo Bimbo brand accounts, ensuring timely publishing, moderation, and audience engagement. Responded to consumer inquiries and community interactions, helping strengthen brand trust through consistent communication. Coordinated with marketing and agency partners to review, approve, and schedule content across platforms. Compiled weekly reporting on content volume, engagement, and consumer interactions to support ongoing channel management.
Account Specialist I at Mail Shark
March 1, 2017 - May 1, 2018Provided account management and customer service support, serving as a liaison between clients and internal teams. Coordinated marketing material production, ensuring quality and effectiveness in reaching target audiences.
NIE Coordinator / Marketing Assistant at Reading Eagle Company
August 1, 2015 - March 1, 2017Managed social media, scheduled in-house advertisements, and supported marketing initiatives. Organized major events, including the Berks County Spelling Bee, corporate events, and United Way initiatives. Spearheaded marketing projects such as the Noses4N.I.E. Pet Calendar Contest and Readers’ Choice Contest, increasing revenue and sponsorships.
Education
Bachelor of Science at Kutztown University of Pennsylvania
January 11, 2030 - December 1, 2012Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
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