Ashley Floreal is an illustrator and visual artist living in Canada. Using art to speak without speaking and tell stories from perspectives lacking in her influences since the early 90s (professionally since 2014), her art embraces contradiction, juxtaposition, ugliness, and extremes of colour, theme and drama. The work functions as a ritual to transfigure pain and unique perspective into something tactile and universal in its references to horror, fashion, and culture to create worlds that are visceral to experience from whatever their perspective on the spectrum from dreamlike to nightmarish.

Ashley Floreal

Ashley Floreal is an illustrator and visual artist living in Canada. Using art to speak without speaking and tell stories from perspectives lacking in her influences since the early 90s (professionally since 2014), her art embraces contradiction, juxtaposition, ugliness, and extremes of colour, theme and drama. The work functions as a ritual to transfigure pain and unique perspective into something tactile and universal in its references to horror, fashion, and culture to create worlds that are visceral to experience from whatever their perspective on the spectrum from dreamlike to nightmarish.

Available to hire

Ashley Floreal is an illustrator and visual artist living in Canada. Using art to speak without speaking and tell stories from perspectives lacking in her influences since the early 90s (professionally since 2014), her art embraces contradiction, juxtaposition, ugliness, and extremes of colour, theme and drama. The work functions as a ritual to transfigure pain and unique perspective into something tactile and universal in its references to horror, fashion, and culture to create worlds that are visceral to experience from whatever their perspective on the spectrum from dreamlike to nightmarish.

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Language

English
Fluent
French
Intermediate

Work Experience

2D Artist at Little Guy Games
April 23, 2012 - September 7, 2012
- Created original concept art, character designs, hand-drawn animation assets, and UI/UX art for mobile games in development. - Contributed to world-building and visual development in a small, fast-paced team environment for speculative projects still early in development. - Shipped Titles — Mighty Mouse (2012, IOS and Android), Picnicface: The Game (2012, IOS)
Editorial Illustrator (Contract) at Canadian Business Magazine
February 4, 2022 - August 22, 2022
- Created artwork for the recurring series of articles under the umbrella “The Top Up”, totalling 10 pieces over the course of the project, delivering editorial artwork that balanced dynamism and eye-catching aesthetics with corporate design sensibilities and limitations. - Maintained client satisfaction over a year-long collaboration, extended from an initial agreement on a much shorter contract and lesser workload.
Mural Designer at Boxcutter (film) Dir. Reza Dahya
June 7, 2024 - September 5, 2024
- Using Adobe Illustrator, designed and executed large-scale vector art for film set to be printed and applied physically by another team, contributing directly to the visual storytelling in the pre-production phase and embodying the work of the film's artist character. - Collaborated with the art department and production designer to tailor print specifications to a public installation space and ensure the physical finished product met standards on screen.
Freelance Illustrator at Self-Employed
December 31, 2015 - Present
- Built and maintained a successful freelance illustration business with a strong reputation by developing long-term client relationships through proven reliability, creative problem-solving, and stylistic versatility. - Managed all aspects of business independently, from client acquisition, planning and concept development to final delivery, invoicing, administration and self-promotion. - Produced a diverse body of work across many specialities including editorial art, music and movie posters, gallery work, concept art, book covers, licensed character art and product design. - Balanced multiple concurrent projects with consistent quality, meeting tight deadlines without compromising the end result of any one assignment. Selected Clients: The Globe & Mail, Medium.com, VICE media, The Seattle Seahawks, CBC Gem, Restoration Games, The Walrus, MONDO, Polaris Music Prize

Education

Bachelor of Applied Arts at Sheridan College
September 1, 2009 - April 1, 2013
Concentration: Interpretive Illustration

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Gaming, Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet, Non-Profit Organization
    uniE621 Unmatched Adventures X Teenage Mutant Ninja Turtles - Rotten Royalty
    Trading card illustration designed for the tabletop game "Unmatched Adventures X TMNT" - a character card for The Rat King. illustrator
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    Trading card illustration designed for the tabletop game "Unmatched Adventures X TMNT", specifically an action card for a team-attack between Raphael and Casey. illustrator
    uniE621 Black Voices in Healthcare 2020
    Large-scale splash page illustration for the Nocturnists podcast season "Black Voices in Healthcare", exploring the experiences of Black healthcare workers in the early stages of the pandemic. illustrator
    uniE621 MONDO x Get Out
    Limited Edition Print for Mondo's collaboration with Monkeypaw Productions. illustrator
    uniE621 Unmatched Adventures x Tales To Amaze - Annie Christmas 3
    Illustration from a series of trading cards featuring the folkloric character Annie Christmas (also designed by me for these cards). illustrator
    uniE621 Unmatched Adventures x Tales To Amaze - Annie Christmas 2
    Illustration from a series of trading cards featuring the folkloric character Annie Christmas (also designed by me for these cards). illustrator
    uniE621 Unmatched Adventures x Tales To Amaze - Annie Christmas 1
    Illustration from a series of trading cards featuring the folkloric character Annie Christmas (also designed by me for these cards). illustrator
    uniE621 Robbie Season
    Silent Hill 3 - personal project. illustrator
    uniE621 Controlled Burn
    Illustration for the curated gallery show "Camouflage" at Light Grey Art Labn in Minneapolis, MN. illustrator