Ashley Floreal

- Using Adobe Illustrator, designed and executed large-scale vector art for film set to be printed and applied physically by another team, contributing directly to the visual storytelling in the pre-production phase and embodying the work of the film's artist character. - Collaborated with the art department and production designer to tailor print specifications to a public installation space and ensure the physical finished product met standards on screen.

- Created artwork for the recurring series of articles under the umbrella “The Top Up”, totalling 10 pieces over the course of the project, delivering editorial artwork that balanced dynamism and eye-catching aesthetics with corporate design sensibilities and limitations. - Maintained client satisfaction over a year-long collaboration, extended from an initial agreement on a much shorter contract and lesser workload.

- Built and maintained a successful freelance illustration business with a strong reputation by developing long-term client relationships through proven reliability, creative problem-solving, and stylistic versatility. - Managed all aspects of business independently, from client acquisition, planning and concept development to final delivery, invoicing, administration and self-promotion. - Produced a diverse body of work across many specialities including editorial art, music and movie posters, gallery work, concept art, book covers, licensed character art and product design. - Balanced multiple concurrent projects with consistent quality, meeting tight deadlines without compromising the end result of any one assignment. Selected Clients: The Globe & Mail, Medium.com, VICE media, The Seattle Seahawks, CBC Gem, Restoration Games, The Walrus, MONDO, Polaris Music Prize