Available to hire
I’m Ashley Hong, a results-driven Content & Social Media Operations professional with 2+ years of internet experience in content marketing and platform management. I built an app community to 14,000 DAU and grew presences across Instagram, X, Reddit, and Discord, focusing on user acquisition and engagement.
I’m proficient in AI tools (Codex, Trae, Claude) to build data dashboards and front-end interfaces, and I hold a Master’s from the University of Edinburgh and a Bachelor’s from Sichuan University, with cross-cultural experience spanning English and Chinese-speaking markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Fluent
Japanese
Beginner
Work Experience
APP Content Marketing Supervisor at JOYHUB TECH PTE. LTD.
May 1, 2025 - May 1, 2026Managed a team of 20, overseeing UGC community operations for JOYHUB APP (2.6M registered users, 14K+ daily active community users, 2.1M+ daily impressions, and 6.8M+ daily hits). Owned App Store listings (Apple & Google Play) copy and coordinated cross-platform release announcements for each version update. Represented the company at Venus Berlin 2025, engaging with 120+ B2B and B2C clients. Handled day-to-day operations including content moderation, violation reports, customer service, page optimization, traffic campaigns, and ad management.
APP Content Marketing at JOYHUB TECH PTE. LTD.
April 1, 2024 - May 1, 2025Built and managed official JOYHUB APP social accounts on Instagram, X, Reddit, and Discord from zero—growing followings to 1.2K/1.7K/4.1K/5K respectively. Spearheaded creator incubation programme, growing internal KOC pool to 13K+ and securing 150+ external KOL partnerships. Independently drafted the Community Guidelines; supported the legal team in finalising the User Agreement and Privacy Policy.
Digital Marketing Executive (Part-Time, Remote) at YW Vision
December 1, 2025 - PresentBuilt multi-account matrices across TikTok, YouTube, X, Facebook, and Instagram from scratch across short-drama, divination, and other verticals to drive traffic to independent e-commerce sites. Achieved 400+ TikTok and 850+ Facebook followers within 2 months; top video exceeded 50K views.
Digital Marketing Executive (Part-Time, Remote) at YW ·VISION
December 1, 2025 - PresentBuilt multi-account matrices across TikTok, YouTube, X, Facebook, and Instagram from scratch across short-drama, divination, and other verticals to drive traffic to independent e-commerce sites. Achieved 400+ TikTok and 850+ Facebook followers within 2 months; top video exceeded 50K views.
Education
MSc Social Science: International Relations at University of Edinburgh
September 1, 2022 - November 1, 2023LLB International Politics at Sichuan University
September 1, 2018 - June 1, 2022MSc Social Science: International Relations at University of Edinburgh
September 1, 2022 - November 1, 2023LLB International Politics at Sichuan University
September 1, 2018 - June 1, 2022MSc Social Science: International Relations at University of Edinburgh
September 1, 2022 - November 1, 2023LLB International Politics at Sichuan University
September 1, 2018 - June 1, 2022Qualifications
Google Digital Marketing Certificate
January 11, 2030 - June 2, 2026Lululemon Omni-Channel Marketing Certificate
January 11, 2030 - June 2, 2026Sydney Romantics Branding & Design Internship
January 11, 2030 - June 2, 2026AlphaSight (HK) Case Study Workshop ESG
January 11, 2030 - June 2, 2026Google Digital Marketing Certificate
January 11, 2030 - June 2, 2026Lululemon Omni-Channel Marketing Certificate
January 11, 2030 - June 2, 2026Sydney Romantics Branding & Design Internship
January 11, 2030 - June 2, 2026AlphaSight (HK) Case Study Workshop ESG: UN Climate Change: From Learning to Action
January 11, 2030 - June 2, 2026GIZ Sustainable Finance Online Course
January 11, 2030 - June 2, 2026Google Digital Marketing Certificate
January 11, 2030 - June 2, 2026Lululemon Omni-Channel Marketing Certificate
January 11, 2030 - June 2, 2026Sydney Romantics Branding & Design Internship
January 11, 2030 - June 2, 2026AlphaSight (HK) Case Study Workshop
January 11, 2030 - June 2, 2026UN Climate Change: From Learning to Action (ESG)
January 11, 2030 - June 2, 2026GIZ Sustainable Finance Online Course
January 11, 2030 - June 2, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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