I’m Ashley Gould, a senior graphic designer and art director based in London, UK. I specialize in strategic visual storytelling for fashion, culture, and lifestyle brands, guiding cross-functional teams from concept to post-production across stills, motion, and digital channels. I’m known for balancing artistic vision with commercial impact, delivering narrative-driven creative at scale and shaping brand identities that stay cohesive across campaigns, products, and experiences, and create human connection.

Ashley Gould

PRO

I’m Ashley Gould, a senior graphic designer and art director based in London, UK. I specialize in strategic visual storytelling for fashion, culture, and lifestyle brands, guiding cross-functional teams from concept to post-production across stills, motion, and digital channels. I’m known for balancing artistic vision with commercial impact, delivering narrative-driven creative at scale and shaping brand identities that stay cohesive across campaigns, products, and experiences, and create human connection.

Available to hire

I’m Ashley Gould, a senior graphic designer and art director based in London, UK. I specialize in strategic visual storytelling for fashion, culture, and lifestyle brands, guiding cross-functional teams from concept to post-production across stills, motion, and digital channels.

I’m known for balancing artistic vision with commercial impact, delivering narrative-driven creative at scale and shaping brand identities that stay cohesive across campaigns, products, and experiences, and create human connection.

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Language

English
Fluent

Work Experience

Freelance Senior Art Director at SIRIUSXM
March 1, 2020 - Present
Leading creative conceptualization and asset build-outs for deliverables such as show logos, styleguides, social assets, and digital out-of-home advertising for SiriusXM.
Freelance Designer/Art Director/Creative Director at Various Clients
September 1, 2024 - Present
Leading and collaborating with various clients and teams on web design, brand identity design and refreshes, and brand campaigns, including work with Juvederm and SiriusXM.
Creative Director at Trymus Group
March 31, 2020 - August 8, 2025
Oversaw and executed all social media creative and strategy for agency clients. Led, conceptualized, and executed a full company rebrand including website design.
Freelance Senior Designer / Art Director at Doner LA
December 31, 2019 - August 8, 2025
Led launch of social media design and creative for Cue Health and designed a digital out-of-home campaign featuring Superbowl winner Aaron Donaldson. Conceptualized and led the visual direction for the Alignment Health Medicare campaign, “A New Era of Aging.”
Freelance Art Director at LG USA
June 30, 2023 - August 8, 2025
Developed national social media campaigns and content series. Refreshed overall look and feel of LG USA social media platforms.
Senior Graphic Designer at The Working Assembly
October 31, 2022 - August 8, 2025
Led design and art direction for new brand identities and nationwide campaigns including out-of-home, digital, social, and print. Art directed and managed brand shoots from pre-production through shoot day.
Graphic Designer at Chandelier Creative
October 16, 2017 - December 23, 2019
Conceptualized and designed brand identities and campaigns for various global clients. Led creative for in-house salon series including poster and invitation concepts and animation.

Education

AAS Graphic Design at Parsons School of Design
January 1, 2015 - December 31, 2016
Honours Specialization: Kinesiology, Bachelor of Arts at Western University
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Healthcare, Consumer Goods, Software & Internet, Other