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Visit my site: _Website not available. Sign in: https://www.twine.net/signup_ I’m a digital marketing and brand strategy specialist who pairs clear strategy with clean, modern design. Over the past 5+ years, I’ve helped values-led teams shape brand identities, tighten messaging, and launch social + email campaigns that feel genuine and perform. I’m a strategist first—mapping goals, simplifying roadmaps, and turning fuzzy ideas into step-by-step plans. I typically work in Canva and Adobe Creative Suite, and my look leans clean, sleek, and professional—but I can flex from minimal to rock/emo when the brief calls for it.…Visit my site: _Website not available. Sign in: https://www.twine.net/signup_ I’m a digital marketing and brand strategy specialist who pairs clear strategy with clean, modern design. Over the past 5+ years, I’ve helped values-led teams shape brand identities, tighten messaging, and launch social + email campaigns that feel genuine and perform. I’m a strategist first—mapping goals, simplifying roadmaps, and turning fuzzy ideas into step-by-step plans. I typically work in Canva and Adobe Creative Suite, and my look leans clean, sleek, and professional—but I can flex from minimal to rock/emo when the brief calls for it.

Ashley Rhoden

Brand Strategist, Content Strategist, Conversion Rate Optimization Expert, +7

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Visit my site: _Website not available. Sign in: https://www.twine.net/signup_ I’m a digital marketing and brand strategy specialist who pairs clear strategy with clean, modern design. Over the past 5+ years, I’ve helped values-led teams shape brand identities, tighten messaging, and launch social + email campaigns that feel genuine and perform. I’m a strategist first—mapping goals, simplifying roadmaps, and turning fuzzy ideas into step-by-step plans. I typically work in Canva and Adobe Creative Suite, and my look leans clean, sleek, and professional—but I can flex from minimal to rock/emo when the brief calls for it.…Visit my site: _Website not available. Sign in: https://www.twine.net/signup_ I’m a digital marketing and brand strategy specialist who pairs clear strategy with clean, modern design. Over the past 5+ years, I’ve helped values-led teams shape brand identities, tighten messaging, and launch social + email campaigns that feel genuine and perform. I’m a strategist first—mapping goals, simplifying roadmaps, and turning fuzzy ideas into step-by-step plans. I typically work in Canva and Adobe Creative Suite, and my look leans clean, sleek, and professional—but I can flex from minimal to rock/emo when the brief calls for it.

Available to hire

Nashville, United States

Visit my site: Website not available. Sign in: https://www.twine.net/signup

I’m a digital marketing and brand strategy specialist who pairs clear strategy with clean, modern design. Over the past 5+ years, I’ve helped values-led teams shape brand identities, tighten messaging, and launch social + email campaigns that feel genuine and perform. I’m a strategist first—mapping goals, simplifying roadmaps, and turning fuzzy ideas into step-by-step plans. I typically work in Canva and Adobe Creative Suite, and my look leans clean, sleek, and professional—but I can flex from minimal to rock/emo when the brief calls for it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Manager at Macmillan Learning

August 1, 2025 - September 29, 2025

Produced and optimized content across websites, email campaigns, and social platforms to support product adoption and retention. Wrote, edited, and tested digital content, increasing engagement and click-through rates through A/B testing of subject lines, copy, and calls to action. Partnered with creative and sales teams to ensure content aligned with brand voice, campaign goals, and audience needs. Maintained content updates on CMS landing pages and product support materials, ensuring accuracy and consistency.

Consumer Marketing Product Manager at Ingram Content Group

April 1, 2024 - September 29, 2025

Developed digital product roadmaps and led content initiatives that increased site engagement by 45%. Improved user experience and web content flow, resulting in a 25% YoY increase in account creation (4.5M verified members). Collaborated with designers and subject matter experts to edit and optimize digital assets for usability and brand alignment. Executed paid media and content campaigns, writing copy and adapting creative for diverse digital platforms. Captured and translated product stories into marketing materials, contributing to ~72K new acquisitions/month in 2023.

Sr. Digital Marketing Specialist at SINGER Sewing Machines

January 1, 2022 - September 29, 2025

Orchestrated end-to-end email campaigns, driving an impressive 86% growth in engagement and conversion rates in 2020. Demonstrated adaptability by monitoring industry trends, resulting in a 25% increase in engagement for major partnerships with Disney, Amazon Prime Video, and Michaels—along with industry-leading influencers. Supported the planning and promotion of community events, contributing to greater audience engagement.