Ashley Rhoden

Produced and optimized content across websites, email campaigns, and social platforms to support product adoption and retention. Wrote, edited, and tested digital content, increasing engagement and click-through rates through A/B testing of subject lines, copy, and calls to action. Partnered with creative and sales teams to ensure content aligned with brand voice, campaign goals, and audience needs. Maintained content updates on CMS landing pages and product support materials, ensuring accuracy and consistency.

Developed digital product roadmaps and led content initiatives that increased site engagement by 45%. Improved user experience and web content flow, resulting in a 25% YoY increase in account creation (4.5M verified members). Collaborated with designers and subject matter experts to edit and optimize digital assets for usability and brand alignment. Executed paid media and content campaigns, writing copy and adapting creative for diverse digital platforms. Captured and translated product stories into marketing materials, contributing to ~72K new acquisitions/month in 2023.

Orchestrated end-to-end email campaigns, driving an impressive 86% growth in engagement and conversion rates in 2020. Demonstrated adaptability by monitoring industry trends, resulting in a 25% increase in engagement for major partnerships with Disney, Amazon Prime Video, and Michaels—along with industry-leading influencers. Supported the planning and promotion of community events, contributing to greater audience engagement.