I am a UX/UI Designer balancing professional leadership and relentless creativity. I began with a Graphic Design certificate from Southeast Career and Technical Academy, where I learned design software and principles. However, it was my time at the University of Nevada, Las Vegas, that truly inspired my professional path. My studies in Evolution and Ecology revealed parallels between biological taxonomy and the information architecture of my design software; this organization resonated with me. I transitioned into small-business consulting after realizing that taxonomy, systems thinking, and understanding environmental factors are the keys to understanding business. Over the last two years, I’ve held senior leadership roles as a Regional and General Manager while simultaneously earning a professional UX/UI Design Certification. I apply UX/UI principles and create designs across all my professional avenues through presentations, marketing strategies, sales tactics, and recruitment systems. Whether managing vendor logistics for regional events or wireframing new product ideas, I work alongside users and industry colleagues, leveraging my business experience and creativity to benefit others and bring clarity to my work.…

Ashley Silvamercado

I am a UX/UI Designer balancing professional leadership and relentless creativity. I began with a Graphic Design certificate from Southeast Career and Technical Academy, where I learned design software and principles. However, it was my time at the University of Nevada, Las Vegas, that truly inspired my professional path. My studies in Evolution and Ecology revealed parallels between biological taxonomy and the information architecture of my design software; this organization resonated with me. I transitioned into small-business consulting after realizing that taxonomy, systems thinking, and understanding environmental factors are the keys to understanding business. Over the last two years, I’ve held senior leadership roles as a Regional and General Manager while simultaneously earning a professional UX/UI Design Certification. I apply UX/UI principles and create designs across all my professional avenues through presentations, marketing strategies, sales tactics, and recruitment systems. Whether managing vendor logistics for regional events or wireframing new product ideas, I work alongside users and industry colleagues, leveraging my business experience and creativity to benefit others and bring clarity to my work.…

Available to hire

I am a UX/UI Designer balancing professional leadership and relentless creativity.

I began with a Graphic Design certificate from Southeast Career and Technical Academy, where I learned design software and principles. However, it was my time at the University of Nevada, Las Vegas, that truly inspired my professional path. My studies in Evolution and Ecology revealed parallels between biological taxonomy and the information architecture of my design software; this organization resonated with me.

I transitioned into small-business consulting after realizing that taxonomy, systems thinking, and understanding environmental factors are the keys to understanding business. Over the last two years, I’ve held senior leadership roles as a Regional and General Manager while simultaneously earning a professional UX/UI Design Certification. I apply UX/UI principles and create designs across all my professional avenues through presentations, marketing strategies, sales tactics, and recruitment systems.

Whether managing vendor logistics for regional events or wireframing new product ideas, I work alongside users and industry colleagues, leveraging my business experience and creativity to benefit others and bring clarity to my work.

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Work Experience

Business Consultant at Bottled Resolve LLC
September 1, 2025 - Present
Engineered a specialized behavioral screening process for a local event company, including an intensive five-day training curriculum that equipped contractors to manage the unique pressures of pop-up event environments. Implemented scalable processes and measurement frameworks to improve operational effectiveness.
Regional Sales Director at Soggy Bottom Hemp
May 1, 2025 - Present
Achieved top sales title within thirty days of hire, consistently delivering nearly 40% of the 5-person team’s total revenue. Combined direct sales mastery with the ability to land new B2B leads, earning a recommendation for a Regional Director role.
General Manager at Boltz Cleaning Services
November 1, 2022 - Present
Fast-tracked to General Manager within six months of hire, leading team operations for a 120-client portfolio. Implemented new quality assurance policies and marketing strategies that stabilized daily operations. Standardized onboarding for all incoming employees to raise overall team quality standards.
Freelance Housekeeper at Beaufort, SC
December 1, 2018 - Present
Built a 100% referral-based business through consistent reliability and meticulous service, maintaining a steady roster of long-term clients. Standardized deep-cleaning workflows to maximize efficiency while preserving quality.
Server at Applebees Bar and Grill
December 1, 2016 - November 1, 2018
Managed high-volume shifts with accurate order delivery and top-notch client service through situational awareness. Consistently surpassed sales goals by providing smart product recommendations and a seamless dining experience.

Education

UX/UI Certificate at TripleTen
May 1, 2025 - April 1, 2026
Biological Sciences at University of Nevada Las Vegas
May 1, 2015 - August 1, 2017

Qualifications

UX/UI Certificate
May 1, 2025 - April 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other
    paper Exotica: Brand Creation and Animation - Branding and Motion Essentials

    Exotica was designed to transform the ethical adoption of exotic pets into a premium, discovery-led experience. I demonstrated how complex, niche data can be organized into a scalable, accessible design system. By applying a ‘biological lens’ to information architecture, the project utilizes a taxonomic, editorial framework that allows the interface to expand seamlessly as new species and educational modules are added.

    1. I defined a brand that bridges the gap between rugged nature and modern luxury. The goal was to move toward a sophisticated, education-first identity that establishes immediate credibility.

    2. I structured the app’s information hierarchy using scientific classification. This ensured that complex data—such as habitat specs and care tiers—remained organized and scalable, regardless of how many animal categories are added.

    3. By prioritizing high-contrast typography and expansive photography, I created an immersive ‘discovery’ experience that feels more like a premium digital magazine than a standard utility app.

    4. I mapped a five-screen user journey. Each transition was designed to be functionally invisible. The process culminated in a high-fidelity prototype using 'smart animate for micro-interactions.

    paper SteadyFit: Fitness over Friction - The Product Design Life-Cycle

    SteadyFit was built to be a multi-platform fitness ecosystem. I designed the app to eliminate cognitive overload for athletes by prioritizing a frictionless interface. The app acts as a seamless extension of the workout, allowing users to maintain their physical flow without digital distraction.

    1. UX Research: My objective was to identify the specific digital frictions, such as shaking muscles and bad gym lighting, that can affect device usability. I conducted user interviews, competitive research, and research-backed data analysis

    2. User Personas & Journey Mapping Goals: I created the Sasha Kuznet persona to ground every design decision in a data-driven human profile rather than general assumptions. My goal was to map their emotional and physical transitions during a session and identify where the UI needs to be most supportive.

    3. User Flows & Information Architecture Goals: I imagined an efficient navigation system that allows users to start a workout and log data in two taps or fewer. I aimed to strip away discovery features to minimize cognitive load.

    4. UI Fundamentals & Branding Goals: I set out to establish a high-contrast visual layout that is legible at a distance and under bright overhead gym lights. My focus was on a scalable design system with large touch targets to ensure accessibility for users under high-intensity training.