Growth Marketer & Creative Strategist with 15+ years of experience driving profitable user acquisition for SaaS, AI, mobile apps, and DTC brands.

About

Growth Marketer & Creative Strategist with 15+ years of experience driving profitable user acquisition for SaaS, AI, mobile apps, and DTC brands. I’ve managed over $70M in paid media across Meta, Google, TikTok, and YouTube, specializing in creative testing loops, CAC guardrails, and full-funnel strategy. I help brands scale smarter with data-driven frameworks, high-performing ad creative, and conversion-focused landing pages.

  • 7 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience· 8 roles

Global UA Manager, Growth Marketing · ELSA SPEAKNov 2023 – Oct 2025 · 2 yrs

Led performance marketing and user acquisition in global markets across various paid digital channels and developed full funnel campaigns, resulting in a 4x growth in revenue ($5.1MM to $22.8MM) and a 39% growth in LTV/CAC (1.4 to 2.3). Collaborated with cross-functional teams, including product development, creative, and data science to align marketing efforts and drive incremental subscribers.

Head of Growth · Humata AINov 2023 – Present · 3 yrs 1 mo

Led performance marketing initiatives that achieved an 8x month-over-month increase in sign-ups, a 5x increase in subscriptions, and a 4x revenue growth through strategic creative testing, ad channel optimization, influencer marketing, and targeted campaigns on Google Ads, TikTok Ads, and Meta Ads.

Global UA Manager, Growth Marketing · ELSA SPEAKNov 2023 – Oct 2025 · 2 yrs

Led performance marketing and user acquisition in global markets across paid digital channels and developed full funnel campaigns, resulting in a 4x growth in revenue ($5.1MM to $22.8MM) and a 39% growth in LTV/CAC (1.4 to 2.3). Collaborated with cross-functional teams, including product development, creative, data science etc to align marketing efforts, build learning agendas and goals towards driving incremental subscribers

Head of Growth · Humata AINov 2023 – Present · 3 yrs 1 mo
Growth Marketing Manager · PrimerSep 2021 – Oct 2025 · 4 yrs 2 mos
Growth Marketing Manager · PrimerSep 2021 – Oct 2025 · 4 yrs 2 mos
Lead, Digital Media & Analytics · Shaw CommunicationsOct 2019 – Oct 2025 · 6 yrs 1 mo
Lead, Digital Media & Analytics · Shaw CommunicationsOct 2019 – Oct 2025 · 6 yrs 1 mo

Education

Business Administration Diploma · Vancouver Island University2004 – 2006

Hire Ash Sanh today

Post a job and invite Ash, or contact them directly. No hidden commission.

Post a job