Hi, I’m Ashton Steele, a senior social media content creator specializing in scroll-stopping short-form content for luxury brands across Instagram, TikTok, and YouTube. I excel at high-volume vertical video production, leveraging current trends, AI tools, text overlays, hooks, audio, pacing, and retention to deliver impact. I thrive in fast-paced, remote environments, have a pop-culture pulse and sharp comedic timing, and I have a proven track record of rapid-turnaround content for celebrity weddings, film premieres, high-profile events, and brand activations.…

Ashton Steele

Hi, I’m Ashton Steele, a senior social media content creator specializing in scroll-stopping short-form content for luxury brands across Instagram, TikTok, and YouTube. I excel at high-volume vertical video production, leveraging current trends, AI tools, text overlays, hooks, audio, pacing, and retention to deliver impact. I thrive in fast-paced, remote environments, have a pop-culture pulse and sharp comedic timing, and I have a proven track record of rapid-turnaround content for celebrity weddings, film premieres, high-profile events, and brand activations.…

Available to hire

Hi, I’m Ashton Steele, a senior social media content creator specializing in scroll-stopping short-form content for luxury brands across Instagram, TikTok, and YouTube. I excel at high-volume vertical video production, leveraging current trends, AI tools, text overlays, hooks, audio, pacing, and retention to deliver impact.

I thrive in fast-paced, remote environments, have a pop-culture pulse and sharp comedic timing, and I have a proven track record of rapid-turnaround content for celebrity weddings, film premieres, high-profile events, and brand activations.

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Language

English
Fluent

Work Experience

Freelance Social Media Content Creator at Steele Social
August 31, 2019 - Present
Manage the entire creation process for social-first short-form video content, including planning, filming with iPhone and DSLR, editing, and platform-optimized delivery. Edit videos using transitions, text overlays, and music to align with client style. Curate and repurpose existing footage into fresh, socially optimized edits. Handle multiple client projects simultaneously while meeting deadlines in a remote, collaborative workflow.
Head of Marketing & Social Media at Revelry Event Designers
July 1, 2025 - September 4, 2025
Managed and grew Revelry's 292K-follower Instagram account with content averaging 30K views per post and videos exceeding 1M organic views. Produced cinematic short-form video and photo content for high-profile events including celebrity weddings and premieres using on-trend edits, captions, and music. Led content ideation, creation, and scheduling across multiple social platforms. Executed a brand refresh, revamping press kit, sales materials, website, blog, and email campaigns.
Digital Marketing Manager at Cloudquarry, LLC
September 1, 2019 - September 4, 2025
Managed 15–20 client social media accounts, increasing engagement by 300% through SEO strategies, paid ads, and multi-platform campaigns. Developed data-driven marketing plans, SEO audits, AdWords campaigns, and SERP reports to improve client search rankings and lead generation. Built and maintained content calendars, email campaigns, and digital assets to enhance brand awareness and conversions.
Client Marketing Manager at Glassdoor
January 1, 2016 - September 4, 2025
Planned and executed marketing events for Fortune 500 clients, strengthening relationships with social media campaigns, segmented email marketing, and event coverage to boost brand loyalty and retention. Produced client marketing materials including case studies, video testimonials, email campaigns, and social media content to support sales enablement. Launched a client testimonial YouTube channel with 17 video and written case studies highlighting client ROI and success.
Content Marketing Manager at PunchTab
January 1, 2014 - September 4, 2025
Designed and launched integrated B2B content marketing campaigns to drive lead generation. Managed bi-weekly email marketing campaigns with A/B testing improving open rates and click-throughs. Created diverse marketing content including eBooks, research papers, whitepapers, case studies, social media posts, blog posts, emails, and sales collateral supporting product launches and pipeline growth.
Digital Marketing Manager at Hawkeye Channel
February 28, 2013 - September 3, 2025
Implemented inbound marketing strategies resulting in 300% website traffic growth and 120% increase in social media engagement. Led global segmented email campaigns increasing subscriber engagement. Designed content for webinars, newsletters, and social media campaigns to expand reach and retention across key markets.
Senior Freelance Social Media Content Creator at Steele Social
September 1, 2019 - Present
Create high-volume short-form vertical videos for luxury brands and creators with rapid turnaround for Instagram, TikTok, and YouTube Shorts. Edit using AI tools like CapCut, Midjourney, and Canva, incorporating trend-driven transitions, text overlays, pacing, and music aligned with each client’s brand. Curate and repurpose raw footage into socially optimized, performance-driven edits for ongoing content pipelines. Manage multiple client projects in fast-paced, remote environments while meeting tight deadlines.
Head of Social Media at Revelry Event Designers
July 1, 2023 - July 1, 2025
Owned the end-to-end social media and integrated marketing strategy for a luxury event design brand to drive brand awareness, audience growth, and engagement. Planned, created, published, and optimized short- and long-form content across Instagram, TikTok, YouTube, Facebook, and Pinterest using performance data, platform best practices, and current social media trends. Grew company Instagram to 292K followers, averaging 60K views per video with multiple surpassing 1M organic views. Led on-site video production, filming, editing, and post-production for celebrity weddings, film premieres, high-profile events, and brand activations. Led integrated campaign development and execution across social media, email marketing, and digital channels. Executed a full brand refresh and visual identity update across press kits, sales decks, event presentations, website, blog, email campaigns, and marketing collateral.
Digital Marketing Manager at Cloudquarry, LLC
February 1, 2016 - September 1, 2019
Supported 15–20 client accounts with the execution of SEO, social media, and digital marketing initiatives to improve visibility and engagement. Assisted with SEO audits, Google Ads, keyword research, and SERP reporting to support search performance and lead generation. Built and scheduled content calendars, email campaigns, and digital assets to support brand presence and conversion goals.
Client Marketing Manager at Glassdoor
January 1, 2014 - January 1, 2016
Led and rebuilt the client content marketing program, executing high-impact marketing events for Fortune 500 clients supported by social media promotion, segmented email campaigns, and event coverage. Produced core sales-enablement content including case studies, video testimonials, email campaigns, and social media assets to support client retention and growth. Launched and managed a client testimonial YouTube channel, producing 17 written and video case studies in 8 months to showcase ROI and customer success.
Content Marketing Manager at PunchTab
March 1, 2013 - January 1, 2014
Designed and executed integrated content marketing campaigns to drive B2B lead generation and product adoption. Managed bi-weekly email marketing campaigns with A/B testing on subject lines, CTAs, and copy to optimize open and click-through rates. Created long- and short-form content including eBooks, whitepapers, case studies, blog posts, email campaigns, and social media content aligned with product launches. Partnered with product and sales teams to ensure content supported pipeline growth and customer acquisition goals.
Digital Marketing Manager at hawk eye Channel
October 1, 2011 - March 1, 2013
Oversaw inbound, email, and social digital marketing execution to drive brand visibility and audience growth across key markets. Executed inbound marketing strategies that increased website traffic by 300% and social media engagement by 120%. Led global email campaigns using ExactTarget with segmentation and performance analysis to optimize engagement and retention.

Education

Bachelor of Arts in Communications at Washington State University
August 20, 2007 - May 6, 2011
Bachelor of Arts in Communications at Washington State University
August 1, 2007 - May 1, 2011

Qualifications

10+ years in social media content creation for luxury events, brands, and entertainment
July 29, 2013 - July 25, 2025
Produced viral content exceeding 1+ million views multiple times
September 11, 2025 - September 11, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Computers & Electronics, Non-Profit Organization, Travel & Hospitality, Manufacturing, Other
    paper Viral Meme Reel: 4.1M+ Views, 478K Interactions

    I produced a viral Instagram reel for a meme account, repurposing footage from a Red Bull racing event where someone dressed as E.T. I edited the clip down, added a hook, and paired it with a relatable, comedic caption that targeted millennial and Gen Z audiences. The goal was to create a shareable, pop-culture-driven video designed to resonate instantly and go viral.

    My Role:
    Sourced trending raw footage from online content
    Edited clip for pacing and comedic timing
    Added clean overlay text to strengthen the hook
    Selected new music to maximize shareability and match the humor
    Wrote a funny, relatable caption for audience engagement

    Results:
    4,162,174 views on Instagram
    478,426 total interactions
    221,000+ likes
    234,000 shares
    22,886 saves
    573 profile follows from one post
    Reached over 3.1M accounts, with 92% non-followers

    paper Jeopardy Reel — 168K Views, Loved by The Kardashians

    Objective: create a playful, social-first video highlighting that luxury wedding planner Mindy Weiss was featured as an answer on the TV show Jeopardy! The content combined Jeopardy themes with pop culture memes and internet trends to make the moment lighthearted, funny, and instantly shareable.

    My Role:
    Concepted and produced a meme-driven social media video
    Edited with Jeopardy clips, GIFs, and trending internet references
    Crafted playful captions and optimized the post for engagement
    Tailored pacing and tone to capture attention quickly and maximize shares

    Results:
    168,000 views on Instagram
    6,074 likes
    429 comments
    Audience reaction was overwhelmingly positive, including comments from Kim Kardashian, Khloé Kardashian, and Kris Jenner!

    paper Fraternity-Themed 50th Birthday Reel: 576K+ Views

    I created a high-energy Instagram reel to capture a fraternity-themed 50th birthday party. With limited behind-the-scenes video of the installation team TP-ing trees, I blended professional photographer images with dynamic video clips to tell a cohesive story. The reel used the popular POV format as its hook, paired with Animal House soundtrack cues, to set the tone and drive viral engagement.

    My Role:
    Conceptualized the creative direction, hook, and storyline
    Selected audio tailored to the party’s theme and energy
    Edited footage into a cinematic, social-first short-form video
    Added clean, aesthetic captions/subtitles to enhance engagement
    Wrote the Instagram caption, developed hashtag strategy, and published the final post

    Results:
    576,000 total views on Instagram
    25,000+ likes
    23,000+ shares
    963 new followers gained from a single reel

    paper Hailey Bieber x FIFA Collab — 22K+ Views

    Objective: create an Instagram reel that showcased the design, vibe, and overall talent of the event designer behind the Hailey Bieber × FIFA collaboration party in Los Angeles. The goal was to position the designer’s creativity and execution in a way that would attract future clients, planners, and brands interested in collaborating with them.

    My Role:
    Sourced all photo and video content remotely
    Edited a cinematic reel emphasizing design highlights and atmosphere
    Selected and edited music to enhance pacing and energy
    Added clean captions/subtitles and crafted a strong hook to draw viewers in
    Wrote the Instagram caption and optimized hashtags to reach industry audiences

    Results:
    22,000+ views on Instagram
    Positive engagement from followers, planners, and industry peers

    paper Wedding Popcorn Bar Reel, 390K views

    A luxury event design company needed to showcase their new product—a custom popcorn bar. As Head of Social Media and Content, I created a behind-the-scenes reel capturing the design, production, and installation at a ranch wedding. The reel also featured a before-and-after transformation, highlighting how Revelry can craft fun, custom luxury experiences for any occasion.

    My Role:
    Conceptualized, shot, and produced the reel from start to finish
    Audio mixed a trending, millennial-friendly song to capture attention of target audience
    Edited the content and optimized copy for reach and brand awareness
    Wrote caption and scheduled for optimized engagement

    Results:
    390,460 views
    2,322 new followers in 30 days
    Inbound interest from 15 companies within 30 days requesting to purchase or rent the popcorn bar

    paper Tennis-Themed Bar Mitzvah: 258K+ Views, 1,700+ New Followers

    I produced high-impact social media content to showcase how a luxury, tennis-themed bar mitzvah was brought to life from concept to final installation. By documenting both the behind-the-scenes build and the finished event, the reels highlighted the creativity, production process, and full transformation of the space designed by the event designer.

    My Role:
    Shot all event footage on-site, covering pre-production, installation, and the final reveal
    Selected custom audio to match the pace and energy of each reel
    Added clean, aesthetic captions/subtitles to maximize accessibility and engagement
    Wrote captions, crafted hashtag strategy, and published to Instagram

    Results:
    258,000+ views on Instagram within 3 months
    92% of views from non-followers (strong discovery reach)
    1,764 new followers in 3 months
    15,000+ interactions
    Total watch time: 40 days

    paper Indio Wedding Transformation, 30K+ Likes

    Objective: showcase the unique design elements and the talents of the event designer while walking our Instagram audience step-by-step through how a custom luxury wedding comes to life—from inspiration and space planning to design renders, production, installation, and the final reveal. The two reels blend BTS footage with pro photo/video, emphasizing music choice, pacing, and transformation. Notable features include a 20×20 custom ceiling grid with 138 handcrafted lampshades, five full ceiling bays of lagoon poplin, 200’+ of velvet wall draping, leopard details, 30 disco balls, and 12 black brass chandeliers across a split tent (reception ↔ after-party).

    My Role:
    Concepted the 2-part story arc (BTS process + lampshade feature)
    Shot BTS and integrated photographer/videographer content for a cohesive narrative
    Edited with music-driven pacing; chose Ariana Grande’s “The Light Is Coming” for the feature reel
    Added clean, aesthetic captions/subtitles and strong hooks; wrote post captions & optimized hashtags

    Results:
    BTS Process Reel: 14,000+ likes
    Lampshade Feature Reel: 16,600+ likes
    Excellent qualitative feedback from followers, the planner, and the couple

    paper Hotel Bel-Air Wedding, 25K views in Under 24 Hours

    I produced short-form video content capturing the installation and transformation of a luxury wedding at the Hotel Bel-Air. The project documented every stage—ceremony, cocktail hour, reception, and after party—highlighting both the behind-the-scenes production and the final looks. Content focused on unique design elements including the laser-cut escort card wall, custom cladding, bespoke bar designs, and dramatic draping installations.

    My Role:
    Filmed all production, installation, and final reveals across four event spaces
    Captured a mix of behind-the-scenes footage, time-lapse sequences, and editorial-style final looks
    Edited cinematic reels tailored for Instagram with emphasis on transformation moments and high-end details
    Added clean captions/subtitles and crafted compelling hooks for maximum retention
    Coordinated with design and production teams to ensure coverage of custom fabrications and vendor contributions

    Results:
    193,000 views on Instagram
    25,000+ views in under 24 hours, demonstrating rapid traction and shareability
    Strong 3-second watch retention, ranking as one of the best-performing hooks to date
    Planner feedback was overwhelmingly positive, praising the creativity and quality of the content