Ashton Steele

Available to hire

I’m Ashton Steele, a social media content creator, videographer, and editor based in Los Angeles, where I help luxury brands grow through scroll-stopping short-form video.

About

I’m Ashton Steele, a social media content creator, videographer, and editor based in Los Angeles, where I help luxury brands grow through scroll-stopping short-form video. With 10+ years of experience across Instagram Reels, TikTok, and YouTube Shorts, I focus on end-to-end production—turning ideas and raw footage into engaging stories built for hooks, pacing, audio, captions, and retention.

I’m pop-culture fluent and always thinking in terms of what will perform next: trending audio, platform-optimized edits, and creative that matches each brand’s voice. I also bring strong strategy and performance instincts from owning organic and paid social efforts, repurposing long-form into social-first content, and managing fast, deadline-driven remote workflows.

  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Computers & Electronics
  • Non-Profit Organization
  • Travel & Hospitality
  • Manufacturing
  • Other
  • Financial Services
  • Education

More experts in Los Angeles, United States

Projects · 9

I produced a viral Instagram reel for a meme account, repurposing footage from a Red Bull racing event where someone dressed as E.T. I edited the clip down, added a hook, and paired it with a relatable, comedic caption that targeted millennial and Gen Z audiences. The goal was to create a shareable, pop-culture-driven video designed to resonate instantly and go viral.

My Role:
Sourced trending raw footage from online content
Edited clip for pacing and comedic timing
Added clean overlay text to strengthen the hook
Selected new music to maximize shareability and match the humor
Wrote a funny, relatable caption for audience engagement

Results:
4,162,174 views on Instagram
478,426 total interactions
221,000+ likes
234,000 shares
22,886 saves
573 profile follows from one post
Reached over 3.1M accounts, with 92% non-followers

Viral Meme Reel: 4.1M+ Views, 478K Interactions
  • Content Creator
  • Content Strategist
  • Copywriter
  • +3

Objective: create a playful, social-first video highlighting that luxury wedding planner Mindy Weiss was featured as an answer on the TV show Jeopardy! The content combined Jeopardy themes with pop culture memes and internet trends to make the moment lighthearted, funny, and instantly shareable.

My Role:
Concepted and produced a meme-driven social media video
Edited with Jeopardy clips, GIFs, and trending internet references
Crafted playful captions and optimized the post for engagement
Tailored pacing and tone to capture attention quickly and maximize shares

Results:
168,000 views on Instagram
6,074 likes
429 comments
Audience reaction was overwhelmingly positive, including comments from Kim Kardashian, Khloé Kardashian, and Kris Jenner!

Jeopardy Reel — 168K Views, Loved by The Kardashians
  • Content Creator
  • Copywriter
  • Social Media Freelancer
  • +1

I created a series of high-quality, cinematic short-form videos for Instagram Reels documenting a five-part luxury wedding—including the rehearsal dinner, ceremony, cocktail hour, reception, and after party. The focus was on showcasing the full transformation of diverse spaces (restaurant, sound stage, and parking lot) while giving viewers a behind-the-scenes look at the production process and final designs.

My Role:
Shot all footage and repurposed raw clips into polished, engaging content for Instagram
Edited with a cinematic approach—each video tailored to the unique style, pacing, and story of the event
Added clean, aesthetic captions/subtitles to enhance accessibility and engagement
Selected custom audio for each video to match the design theme and emotional tone
Wrote captions, developed hashtag strategy, and optimized for social media growth

Results:
379,400+ views on Instagram
263 comments
Incredibly positive feedback from the planner, designer, the mother of the bride, and the couple

Rehearsal Dinner:

Ceremony:

Cocktail Hour:

Reception:

After Party:

Luxury Multi-Day Wedding Reels: 379K+ Views on Instagram
  • Content Creator
  • Content Designer
  • Content Producer
  • +7

I created a high-energy Instagram reel to capture a fraternity-themed 50th birthday party. With limited behind-the-scenes video of the installation team TP-ing trees, I blended professional photographer images with dynamic video clips to tell a cohesive story. The reel used the popular POV format as its hook, paired with Animal House soundtrack cues, to set the tone and drive viral engagement.

My Role:
Conceptualized the creative direction, hook, and storyline
Selected audio tailored to the party’s theme and energy
Edited footage into a cinematic, social-first short-form video
Added clean, aesthetic captions/subtitles to enhance engagement
Wrote the Instagram caption, developed hashtag strategy, and published the final post

Results:
576,000 total views on Instagram
25,000+ likes
23,000+ shares
963 new followers gained from a single reel

Fraternity-Themed 50th Birthday Reel: 576K+ Views
  • Content Creator
  • Copywriter
  • Social Media Manager
  • +1

Objective: create an Instagram reel that showcased the design, vibe, and overall talent of the event designer behind the Hailey Bieber × FIFA collaboration party in Los Angeles. The goal was to position the designer’s creativity and execution in a way that would attract future clients, planners, and brands interested in collaborating with them.

My Role:
Sourced all photo and video content remotely
Edited a cinematic reel emphasizing design highlights and atmosphere
Selected and edited music to enhance pacing and energy
Added clean captions/subtitles and crafted a strong hook to draw viewers in
Wrote the Instagram caption and optimized hashtags to reach industry audiences

Results:
22,000+ views on Instagram
Positive engagement from followers, planners, and industry peers

Hailey Bieber x FIFA Collab — 22K+ Views
  • Content Creator
  • Copywriter
  • Social Media Manager
  • +1

A luxury event design company needed to showcase their new product—a custom popcorn bar. As Head of Social Media and Content, I created a behind-the-scenes reel capturing the design, production, and installation at a ranch wedding. The reel also featured a before-and-after transformation, highlighting how Revelry can craft fun, custom luxury experiences for any occasion.

My Role:
Conceptualized, shot, and produced the reel from start to finish
Audio mixed a trending, millennial-friendly song to capture attention of target audience
Edited the content and optimized copy for reach and brand awareness
Wrote caption and scheduled for optimized engagement

Results:
390,460 views
2,322 new followers in 30 days
Inbound interest from 15 companies within 30 days requesting to purchase or rent the popcorn bar

Wedding Popcorn Bar Reel, 390K views
  • Audio Mixer
  • Content Creator
  • Content Producer
  • +2

I produced high-impact social media content to showcase how a luxury, tennis-themed bar mitzvah was brought to life from concept to final installation. By documenting both the behind-the-scenes build and the finished event, the reels highlighted the creativity, production process, and full transformation of the space designed by the event designer.

My Role:
Shot all event footage on-site, covering pre-production, installation, and the final reveal
Selected custom audio to match the pace and energy of each reel
Added clean, aesthetic captions/subtitles to maximize accessibility and engagement
Wrote captions, crafted hashtag strategy, and published to Instagram

Results:
258,000+ views on Instagram within 3 months
92% of views from non-followers (strong discovery reach)
1,764 new followers in 3 months
15,000+ interactions
Total watch time: 40 days

Tennis-Themed Bar Mitzvah: 258K+ Views, 1,700+ New Followers
  • Content Creator
  • Content Producer
  • Content Strategist
  • +5

Objective: showcase the unique design elements and the talents of the event designer while walking our Instagram audience step-by-step through how a custom luxury wedding comes to life—from inspiration and space planning to design renders, production, installation, and the final reveal. The two reels blend BTS footage with pro photo/video, emphasizing music choice, pacing, and transformation. Notable features include a 20×20 custom ceiling grid with 138 handcrafted lampshades, five full ceiling bays of lagoon poplin, 200’+ of velvet wall draping, leopard details, 30 disco balls, and 12 black brass chandeliers across a split tent (reception ↔ after-party).

My Role:
Concepted the 2-part story arc (BTS process + lampshade feature)
Shot BTS and integrated photographer/videographer content for a cohesive narrative
Edited with music-driven pacing; chose Ariana Grande’s “The Light Is Coming” for the feature reel
Added clean, aesthetic captions/subtitles and strong hooks; wrote post captions & optimized hashtags

Results:
BTS Process Reel: 14,000+ likes
Lampshade Feature Reel: 16,600+ likes
Excellent qualitative feedback from followers, the planner, and the couple

Indio Wedding Transformation, 30K+ Likes
  • Content Creator
  • Content Designer
  • Motion Graphic Designer
  • +3

I produced short-form video content capturing the installation and transformation of a luxury wedding at the Hotel Bel-Air. The project documented every stage—ceremony, cocktail hour, reception, and after party—highlighting both the behind-the-scenes production and the final looks. Content focused on unique design elements including the laser-cut escort card wall, custom cladding, bespoke bar designs, and dramatic draping installations.

My Role:
Filmed all production, installation, and final reveals across four event spaces
Captured a mix of behind-the-scenes footage, time-lapse sequences, and editorial-style final looks
Edited cinematic reels tailored for Instagram with emphasis on transformation moments and high-end details
Added clean captions/subtitles and crafted compelling hooks for maximum retention
Coordinated with design and production teams to ensure coverage of custom fabrications and vendor contributions

Results:
193,000 views on Instagram
25,000+ views in under 24 hours, demonstrating rapid traction and shareability
Strong 3-second watch retention, ranking as one of the best-performing hooks to date
Planner feedback was overwhelmingly positive, praising the creativity and quality of the content

Hotel Bel-Air Wedding, 25K views in Under 24 Hours
  • Content Creator
  • Content Producer
  • Social Media Freelancer
  • +3

Work experience· 5 roles

Social Media Content Creator · Steele SocialJul 2025 – Present · 1 yr 5 mos

Produced high-volume short-form vertical videos for luxury brands across Instagram Reels, TikTok, and YouTube Shorts. Managed end-to-end video production from conception and filming through edits, creative revisions, and final delivery. Edited platform-optimized content using CapCut, InShot, and Adobe Premiere Pro with trending audio, hooks, text overlays, captions, animations, transitions, and pacing. Curated and repurposed raw footage into performance-driven social content tailored to each client’s brand and audience while managing multiple accounts and rapid-turnaround deadlines.

Head of Social Media · Revelry Event DesignersJul 2023 – Jul 2025 · 2 yrs 1 mo

Owned the end-to-end social media and integrated marketing strategy for a luxury event design brand to drive brand awareness, audience growth, and engagement. Planned, created, published, and optimized short- and long-form content across Instagram, TikTok, YouTube, Facebook, and Pinterest using performance data, platform best practices, and current social media trends. Grew company Instagram to 292K followers, averaging 60K views per video with multiple surpassing 1M organic views. Led on-site video production, filming, editing, and post-production for celebrity weddings, film premieres, high-profile events, and brand activations. Led integrated campaign development and execution across social media, email marketing, and digital channels. Executed a full brand refresh and visual identity update across press kits, sales decks, event presentations, website, blog, email campaigns, and marketing collateral.

Digital Marketing Manager · Cloudquarry, LLCFeb 2016 – Sep 2019 · 3 yrs 8 mos

Supported 15–20 client accounts with the execution of SEO, social media, and digital marketing initiatives to improve visibility and engagement. Assisted with SEO audits, Google Ads, keyword research, and SERP reporting to support search performance and lead generation. Built and scheduled content calendars, email campaigns, and digital assets to support brand presence and conversion goals.

Client Marketing Manager · GlassdoorJan 2014 – Jan 2016 · 2 yrs 1 mo
Content Marketing Manager · PunchTabJan 2014 – Sep 2025 · 11 yrs 9 mos

Education

Bachelor of Arts in Communications · Washington State University2007 – 2011
Bachelor of Arts in Communications · Washington State University2007 – 2011
Bachelor of Arts in Communications · Washington State University2007 – 2011

Certifications and awards

10+ years in social media content creation for luxury events, brands, and entertainment2013 – 2025
Produced viral content exceeding 1+ million views multiple times2025

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