I am a data analyst with 4+ years of experience in SQL, Power BI, Python, Advanced Excel, and AWS, focused on sales operations analytics, BI dashboards, and automated reporting. I partner with stakeholders to turn complex data into actionable insights that drive retention, reduce churn, and grow revenue. In my roles, I enjoy delivering KPI-driven business intelligence and empowering teams with clear, data-backed decisions.
I thrive in collaborative environments and take pride in building user-friendly dashboards that enable quick, reliable decision-making. My goal is to continuously improve data quality and analytical processes while aligning analytics deliverables with business objectives.
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This project transforms 75,000+ financial complaint records spanning nearly a decadehttps://www.twine.net/signin) into a comprehensive Power BI dashboard. The analysis reveals key operational metrics, seasonal trends, geographic patterns, and product-specific insights to support data-driven decision-making in the financial services sector.
Key Performance Indicators (KPIs)
Total Complaints: 75,074
Timely Response Rate: 98.05%
In Progress Cases: 280
Disputed Rate: 9.71%
Resolved at No Cost: 84.50%
🔍 Key Insights
Operational Performance
✅ 98.05% timely response rate demonstrates strong operational efficiency ✅ 84.50% no-cost resolution indicates effective customer service ⚠️ 9.71% dispute rate suggests areas for quality improvement
Complaint Drivers
📌 Account management issues are the #1 complaint category (6.1K) 📌 Deposits and withdrawals tie as a top concern (6.1K) 📌 Payment processing troubles rank third (3.5K)
Product Analysis
💳 Credit cards generate the most complaints (19K) - high transaction volume 🏠 Mortgages are second (12K) - complexity and long-term nature 🏦 Checking/Savings accounts are third (13K) - everyday banking issues
Temporal Patterns
📈 Complaint volume peaks in May (7.1K) - potential tax season correlation 📉 Steady decline toward year-end - seasonal staffing implications 📊 Average monthly complaints: ~6.3K
Geographic Distribution
🗺️ North America concentration - US market dominance 🎯 State-level hotspots visible - regional targeting opportunities
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