Graphic & UI/UX Designer at EdGate

Worked on multiple products including Exact and Journey’s Map. Responsibilities included conceptualizing brand identity, digital designing including social marketing collaterals, UI/UX design for marketing websites, and conceptualization and implementation of the EdGate product application design.

Graphic & UI/UX Designer at EdGate

Redesigned user flows for Exact and Journey's Map based on user research and A/B testing, resulting in a 35% boost in user engagement and 20% reduction in drop-off rates. Conceptualized and implemented a refreshed brand guide that increased positive brand mentions on social media by 40%. Created social media visuals that helped boost conversion rates by 50%. Led the complete redesign of the marketing website with user feedback, achieving the highest user satisfaction scores across products. Directed user research and usability testing which improved user satisfaction scores by 25%. Developed a user-friendly style guide ensuring brand consistency and reducing design revisions by 15%.

Digital Designer at Sylvera

Produced high impact visuals that enhanced marketing performance, leading to a 40% increase in conversion rates and brand awareness. Developed marketing collaterals including social media assets, email campaigns, and event invites that boosted brand visibility by 50%. Led UI/UX redesign of the marketing website implementing a new design system which improved brand consistency by 75%. Created print and digital campaign assets featuring customer testimonials resulting in increased customer trust and retention. Developed infographic templates to standardize data reporting for Fortune 500 clients, improving data comprehension and earning employee of the quarter award. Produced graphic illustrations conveying brand strategy, gaining recognition from senior management.

Digital Designer at Sylvera

Designed high-impact visuals to enhance marketing efforts including social media, emails, and campaign invites. Redesigned UI/UX for marketing website and created campaign collateral designs & print materials. Contributed to visually compelling reports and presentations for high-profile clients and designed graphic illustrations for white papers and marketing blog pages.

Graphic & UI/UX Designer at CareerPath

Gathered design requirements from clients and conceptualized new brand identity informed by extensive user research from customer interviews and surveys. Delivered brand guidelines to ensure consistency across marketing channels. Prepared mockups for print materials including business cards and letterheads. Planned UX flows and visual mockups to aid team and client understanding of user interaction. Designed multiple UI options explaining design decisions clearly to facilitate informed client choices.

Graphic & UI/UX Designer at CareerPath

Played a significant role in conceptualizing and building brand strategy and presenting visual options. Built brand guidelines explaining the brand tone of voice across different media. Designed UI/UX for marketing website and created social media posts and printing marketing collaterals.