I am a results-driven Content Creator and Social Media Specialist with extensive experience in ideating and producing original content for platforms like TikTok, Instagram, and YouTube Shorts. My work focuses on increasing brand visibility and engagement by capitalizing on current social trends and fostering strong community dialogues. I enjoy collaborating closely with teams and influencers to craft compelling, on-brand campaigns that drive measurable growth. With a background in fashion merchandising and design, I bring a unique creative perspective to social media strategies and content production. I am bilingual in Spanish and English, which enhances my ability to connect with diverse audiences. I am passionate about delivering innovative content and consistently achieving outstanding follower growth and engagement outcomes across various social media platforms.

Luisa M. Mendoza

I am a results-driven Content Creator and Social Media Specialist with extensive experience in ideating and producing original content for platforms like TikTok, Instagram, and YouTube Shorts. My work focuses on increasing brand visibility and engagement by capitalizing on current social trends and fostering strong community dialogues. I enjoy collaborating closely with teams and influencers to craft compelling, on-brand campaigns that drive measurable growth. With a background in fashion merchandising and design, I bring a unique creative perspective to social media strategies and content production. I am bilingual in Spanish and English, which enhances my ability to connect with diverse audiences. I am passionate about delivering innovative content and consistently achieving outstanding follower growth and engagement outcomes across various social media platforms.

Available to hire

I am a results-driven Content Creator and Social Media Specialist with extensive experience in ideating and producing original content for platforms like TikTok, Instagram, and YouTube Shorts. My work focuses on increasing brand visibility and engagement by capitalizing on current social trends and fostering strong community dialogues. I enjoy collaborating closely with teams and influencers to craft compelling, on-brand campaigns that drive measurable growth.

With a background in fashion merchandising and design, I bring a unique creative perspective to social media strategies and content production. I am bilingual in Spanish and English, which enhances my ability to connect with diverse audiences. I am passionate about delivering innovative content and consistently achieving outstanding follower growth and engagement outcomes across various social media platforms.

See more

Language

Spanish; Castilian
Advanced
English
Fluent

Work Experience

Social Content Creator at IHOP
May 31, 2025 - August 19, 2025
Collaborated with the Social Media Manager to develop over 10 creative concepts for short-form videos and static photo campaigns targeting key audiences. Coordinated cross-collaborations with restaurant partners, managed on-site filming and production to align with brand vision. Filmed and oversaw end-to-end production and approval processes ensuring consistent brand messaging across platforms. Boosted content engagement by 191% year over year and generated over 1.5 million impressions by capitalizing on trending moments, driving top-performing posts on Instagram and TikTok.
Social Media and Content Manager at The Clothing Therapist
February 28, 2025 - August 19, 2025
Ideated and created engaging in-feed and story content aligned with social strategy while monitoring current social trends. Managed and published a weekly content calendar for Instagram, ensuring in-feed posts and daily stories. Organically grew Instagram following from 9,300 to 10,500 followers, an 8% growth.
TikTok Content Creator at VICI
February 28, 2024 - August 19, 2025
Ideated and filmed original short-form video content with creators and influencers for TikTok, Instagram, and YouTube Shorts. Filmed on-location photoshoots for behind-the-scenes and editorial footage across organic channels and paid ads. Collaborated with Digital Marketing team to ensure cohesive messaging for major campaigns. Facilitated and hosted content creator outreach for exclusive brand collaboration content. Grew TikTok follower base by 21% and YouTube subscribers by 197%, from 333 to 992 subscribers organically.
Social Media Manager and E-Commerce Specialist at Nicole Lee USA
December 31, 2022 - August 19, 2025
Created and published monthly social media calendars across active channels using SocialPilot. Produced engaging short-form videos for Instagram, Facebook, paid ads, email newsletters, and hosted Facebook Live events, which increased reach and engagement by almost 200% per event internationally.
Inventory Planning and Manager; Customer Service and Fulfillment Manager; Social Media and Content Manager at Hija de tu Madre LLC
April 19, 2019 - January 7, 2022
Collaborated with CEO on weekly content schedules and campaigns based on sales metrics and new product launches using Asana and Later. Photographed product and video content for social media, email newsletters, and e-commerce site. Built strong social community engagement reaching 205k Instagram followers. Managed inventory planning and customer service operations between May 2019 and January 2022.
Social Media Associate at Fashion Nova
February 19, 2017 - May 4, 2017
Created original lifestyle content and product image collages for Instagram. Scheduled static photo content using Later. Managed accessory inventory spreadsheets to track samples for influencers and content creators.

Education

Bachelor of Arts in Fashion Merchandising at California State University - Long Beach
August 15, 2011 - December 5, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Software & Internet, Travel & Hospitality