Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production.

About

Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan.

Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.

  • 15 years' experience
  • Joined January 2026

Languages

  • JapaneseFluent
  • EnglishAdvanced
  • DutchBeginner

Industry experience

  • Retail
  • Manufacturing
  • Media & Entertainment
  • Professional Services

Work experience· 7 roles

Independent Fashion & Production Coordinator (Project-based engagement) · Independent / Self-employedJul 2024 – Present · 2 yrs 5 mos

Providing comprehensive project support including schedule management, meeting organization, and internal/external communications. Serving as a reliable cross-department contact, I anticipate needs, solve problems proactively, and streamline processes to maximize team productivity.

Merchandising Assistant/ Distributor · Canada Goose JapanMay 2023 – Jun 2024 · 1 yr 2 mos

Supported merchandising operations including inventory planning and delivery coordination. Created training manuals and optimized in-store inventory processes, leading to improved product consistency. Analyzed trend and retail analysis to inform marketing and planning strategies.

Fashion Production Coordinator · BEIGE / Artist Manager at Home AgencyJan 2020 – Apr 2023 · 3 yrs 4 mos

Managed full-scope production logistics for fashion shoots, including location sourcing, transportation, catering, and crew coordination. Liaised between Japanese and international teams to ensure seamless communication and timely delivery, facilitating smooth cross-cultural collaborations. Maintained flexibility under changing conditions, and managed daily schedules, bookings, and project pipelines. Supported artists' promotional activities.

Product Planning Assistant · Vivienne WestwoodJan 2018 – Jan 2020 · 2 yrs 1 mo
Sales Associate · HermèsNov 2015 – Oct 2017 · 2 yrs
Shoe Specialist · ZARAOct 2014 – Sep 2015 · 1 yr
Sales Representative · CM SiteApr 2009 – Mar 2013 · 4 yrs

Education

Introduction to Fashion Buying and Merchandising (Short course) · London College of Fashion, University of the Arts London2017 – 2026
Bachelor of Business Management and Marketing · Shiga University2005 – 2009

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