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Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan. Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.…Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan. Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.

Asuka Kawai

Production Coordinator, Production Manager, Creative Producer, +2

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Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan. Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.…Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan. Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.

Available to hire

Hi, I’m Asuka - a fashion professional and production coordinator with over 10 years of international experience spanning luxury retail, merchandising, and production. I excel in cross-border communication, project coordination, and supporting fashion teams across Europe and Japan.

Based in Amsterdam, I collaborate with teams in Europe/ Japan to streamline processes, anticipate needs, and deliver timely results. I pride myself on proactive problem-solving, reliable communication, and translating brand messaging across cultures to drive cohesive, efficient outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Japanese

Fluent

English

Advanced

Dutch

Beginner

Work Experience

Independent Fashion & Production Coordinator (Project-based engagement) at Independent / Self-employed

July 1, 2024 - Present

Providing comprehensive project support including schedule management, meeting organization, and internal/external communications. Serving as a reliable cross-department contact, I anticipate needs, solve problems proactively, and streamline processes to maximize team productivity.

Merchandising Assistant/ Distributor at Canada Goose Japan

May 1, 2023 - June 1, 2024

Supported merchandising operations including inventory planning and delivery coordination. Created training manuals and optimized in-store inventory processes, leading to improved product consistency. Analyzed trend and retail analysis to inform marketing and planning strategies.

Fashion Production Coordinator at BEIGE / Artist Manager at Home Agency

January 1, 2020 - April 1, 2023

Managed full-scope production logistics for fashion shoots, including location sourcing, transportation, catering, and crew coordination. Liaised between Japanese and international teams to ensure seamless communication and timely delivery, facilitating smooth cross-cultural collaborations. Maintained flexibility under changing conditions, and managed daily schedules, bookings, and project pipelines. Supported artists' promotional activities.

Product Planning Assistant at Vivienne Westwood

January 1, 2018 - January 1, 2020

Managed daily communications between UK HQ designers and Japanese licensees across 5+ product categories. Ensured all product approvals were delivered on schedule, supporting the product roadmap and MD calendar. Served as liaison for visual and brand direction, ensuring accurate localization.

Shoe Specialist at ZARA

October 1, 2014 - September 1, 2015

Promoted to Shoe Specialist; maintained stockroom organization and visual standards, improving customer experience. Regularly shared product knowledge with the team and contributed to inventory management and merchandising.

Sales Representative at CM Site

April 1, 2009 - March 1, 2013

Cultivated relationships with key clients to ensure satisfaction and loyalty. Increased clients' budgets by delivering consistent results through effective account planning. Opened new accounts in a challenging market, collaborating with creative directors and IT to develop new services.

Sales Associate at Hermès

November 1, 2015 - October 1, 2017

In charge of the fashion accessories department, delivering client service, stock organization, and visual display support. Presented product knowledge to the team, contributing to improved sales, and gathered client feedback to inform buying decisions.