Available to hire
I am a Senior Shopify Developer and eCommerce engineer with 9+ years building high-performance storefronts for DTC and enterprise brands. I have delivered work across 100+ Shopify, Shopify Plus, WordPress, and WooCommerce projects with $5M+ in cumulative client revenue across multiple verticals. I specialize in Shopify speed and Core Web Vitals work, Checkout Extensibility (UI Extensions + Functions), Storefront API headless flows, BFCM and drop-launch readiness, and CRO-driven theme architecture. Client list includes Debenhams, Rebag, Aavrani, Porter & York, Difiaba, Eli & Elm, Noru Medical, Flowerdose, The Sorrell, Sugar Swirl, Shop D Caribbean, and Olanzu.
Skills
Language
English
Fluent
Work Experience
Lead Shopify Developer at Aavrani
January 1, 2025 - PresentArchitected a premium Shopify store for a luxury beauty brand, built reusable modular components and theme architecture to support seasonal campaigns and product launches. Customized product bundles, cart experiences, and checkout enhancements for higher average order values. Worked closely with designers to translate visual design into high-performance, responsive templates.
Senior Shopify Developer at ZeroCo
August 1, 2024 - December 1, 2024Led performance and UX enhancements for a high-traffic Shopify storefront, including custom section builds and metafields workflows. Implemented new features for product discovery, filtering components, and promotional content sections. Diagnosed and resolved bottlenecks in Liquid logic and asset delivery to improve responsiveness. Enhanced mobile navigation and checkout flow for better conversions.
Senior Shopify Developer at Verve Coffee
January 1, 2024 - July 1, 2024End-to-end build; modular section architecture and metafield-driven product logic for a premium coffee brand. Integrated subscriptions and optimized checkout flows; applied asset and script management best practices.
Senior Shopify Developer at Terve Coffee
January 1, 2024 - September 1, 2024Led end-to-end Shopify development for a premium coffee brand with focus on UX, scalability, and performance. Built modular section architecture and metafield-driven product logic. Integrated subscriptions and optimized checkout flows. Applied performance best practices including asset optimization and script management.
Shopify Performance Specialist at Flowerdose
August 1, 2023 - December 1, 2023Diagnosed and fixed performance bottlenecks caused by inefficient Liquid logic and third-party scripts. Refactored theme structure and optimized asset loading. Improved mobile UX and SEO-critical performance metrics.
Shopify Performance Specialist at Flowerdose (AU)
July 1, 2023 - December 1, 2023Diagnosed and fixed performance bottlenecks in Liquid logic and third-party scripts, improving mobile LCP and CLS into the green band on field data. Refactored theme structure and rebuilt asset pipeline for predictable rendering on cellular networks.
Lead Shopify Developer at Rebag
February 1, 2022 - June 1, 2023Developed and maintained a large-scale Shopify Plus store with complex product and inventory workflows. Built integrations with authentication, inventory, and internal systems. Implemented scalable templates and advanced filtering for large catalogs.
Shopify & CRO Developer at The Million Roses
May 1, 2021 - January 1, 2022Built a visually rich Shopify storefront focused on gifting, with custom bundles and cart interactions. Optimized UX flows to reduce friction and increase average order value.
Shopify & CRO Developer at DHC Build - The Million Roses
May 1, 2021 - January 1, 2022Built a visually rich Shopify storefront focused on gifting and lifestyle experiences. Customized product bundles and cart interactions. Optimized workflows to reduce friction and increase average order value.
Senior Shopify Developer at Anthony Brand
August 1, 2020 - April 1, 2021Architected a custom Shopify theme emphasizing performance and responsiveness with reusable section components for marketing. Integrated analytics and optimized checkout funnel tracking for data-driven iteration.
Senior Shopify Developer at Anthony - Brand
August 1, 2020 - April 1, 2021Architected a custom Shopify theme emphasizing performance and responsiveness. Built reusable sections for marketing and seasonal campaigns. Integrated analytics and optimized checkout funnel tracking.
Education
Bachelor of Computer Science at Bahria University
September 1, 2018 - June 1, 2022Bachelor's in Computer Science at Bahria University
September 1, 2018 - June 1, 2022Qualifications
Web Development Bootcamp
January 11, 2030 - January 2, 2026London App Brewery
January 11, 2030 - January 2, 2026Shopify Partners profile
January 11, 2030 - June 10, 2026Web Development Bootcamp — Angela Yu (London App Brewery)
January 11, 2030 - June 10, 2026Industry Experience
Software & Internet, Retail, Professional Services, Consumer Goods, Healthcare, Life Sciences, Wholesale & Distribution
Skills
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