I'm a Product Designer with an Associate Degree in Computer Engineering, passionate about designing digital products that are intuitive, purposeful, and user-centred. Brings expertise in UX research, user flows, interaction design, visual design, and supported by a technical understanding of front-end implementation. Recognised for translating complex requirements into seamless web and mobile experiences while maintaining strong attention to usability, accessibility, and design systems. Committed to creating products that deliver meaningful value for both users and businesses.

Asma Zahira

I'm a Product Designer with an Associate Degree in Computer Engineering, passionate about designing digital products that are intuitive, purposeful, and user-centred. Brings expertise in UX research, user flows, interaction design, visual design, and supported by a technical understanding of front-end implementation. Recognised for translating complex requirements into seamless web and mobile experiences while maintaining strong attention to usability, accessibility, and design systems. Committed to creating products that deliver meaningful value for both users and businesses.

Available to hire

I’m a Product Designer with an Associate Degree in Computer Engineering, passionate about designing digital products that are intuitive, purposeful, and user-centred. Brings expertise in UX research, user flows, interaction design, visual design, and supported by a technical understanding of front-end implementation. Recognised for translating complex requirements into seamless web and mobile experiences while maintaining strong attention to usability, accessibility, and design systems. Committed to creating products that deliver meaningful value for both users and businesses.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Web Designer – Freelance at Beka si
February 1, 2026 - August 31, 2026
Designed and developed custom web interfaces using Framer and WordPress, translating each client’s brand identity and target audience into clear visual hierarchy and intentional interaction design. Delivered dynamic websites that achieved a 40% increase in mobile traffic engagement within the first two months after deployment.
UI/UX Designer – Upgrading Women Ltd. at Upgrading Women Ltd.
November 1, 2025 - March 31, 2026
Built and maintained a multi-platform design system in Framer covering web and mobile experiences, reducing design-to-development handoff friction across the team. Redesigned the member registration flow from wireframes to production, increasing completed sign-ups by 25% and decreasing bounce rate by 15% within the first three months. Designed high-converting landing pages and marketing assets and collaborated on Mailchimp email marketing campaigns to support user acquisition and engagement.
Web Developer Intern – Upgrading Women Ltd. at Upgrading Women Ltd.
September 1, 2025 - November 30, 2025
Managed and updated the organization’s primary web presence in WordPress and Framer, ensuring all landing pages were mobile-responsive and on-brand. Partnered with the marketing team to design and ship weekly blog posts, event banners, and webinar landing pages, maintaining a 100% on-time delivery rate across campaign assets.
Hardware Development Internship at Center of Excellence (CoE) Greentech – Telkom University
August 1, 2024 - June 1, 2025
Contributed to automation and monitoring systems that reduced manual processes by up to 60% and improved overall system reliability. Developed a systems-oriented approach to design, balancing usability, efficiency, and long-term scalability.
Teaching & Lab Assistant at Faculty of Applied Science – Telkom University
December 1, 2022 - June 1, 2025
Assisted in delivering practical sessions across web programming, databases, networking, and cybersecurity. Guided students through technical problem solving with clear structure and communication, raising practicum success rates to above 90%.

Education

Diploma of Computer Engineering at Telkom University
September 19, 2022 - November 29, 2025

Qualifications

Google UX Design
August 1, 2025 - January 21, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other