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Digital communications professional with 5+ years of experience driving brand presence, audience engagement, and campaign performance across social media, content creation, and multi-channel digital delivery. Proven track record managing end-to-end digital communications for high-profile events and brands — including Fine Food Australia, one of the country's largest trade events. Experienced in translating strategic objectives into compelling content, applying data and audience insights to optimise performance. Passionate about collaborating across design, agency, and stakeholder teams to deliver consistent, on-brand experiences. Motivated by purpose-driven organisations making a positive impact on communities.…Digital communications professional with 5+ years of experience driving brand presence, audience engagement, and campaign performance across social media, content creation, and multi-channel digital delivery. Proven track record managing end-to-end digital communications for high-profile events and brands — including Fine Food Australia, one of the country's largest trade events. Experienced in translating strategic objectives into compelling content, applying data and audience insights to optimise performance. Passionate about collaborating across design, agency, and stakeholder teams to deliver consistent, on-brand experiences. Motivated by purpose-driven organisations making a positive impact on communities.

Alice Sopp

Digital Marketer, Marketer, Marketing Consultant, +5

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Digital communications professional with 5+ years of experience driving brand presence, audience engagement, and campaign performance across social media, content creation, and multi-channel digital delivery. Proven track record managing end-to-end digital communications for high-profile events and brands — including Fine Food Australia, one of the country's largest trade events. Experienced in translating strategic objectives into compelling content, applying data and audience insights to optimise performance. Passionate about collaborating across design, agency, and stakeholder teams to deliver consistent, on-brand experiences. Motivated by purpose-driven organisations making a positive impact on communities.…Digital communications professional with 5+ years of experience driving brand presence, audience engagement, and campaign performance across social media, content creation, and multi-channel digital delivery. Proven track record managing end-to-end digital communications for high-profile events and brands — including Fine Food Australia, one of the country's largest trade events. Experienced in translating strategic objectives into compelling content, applying data and audience insights to optimise performance. Passionate about collaborating across design, agency, and stakeholder teams to deliver consistent, on-brand experiences. Motivated by purpose-driven organisations making a positive impact on communities.

Next availability:

June 1, 2026

Melbourne, Australia

Digital communications professional with 5+ years of experience driving brand presence, audience engagement, and campaign performance across social media, content creation, and multi-channel digital delivery. Proven track record managing end-to-end digital communications for high-profile events and brands — including Fine Food Australia, one of the country’s largest trade events. Experienced in translating strategic objectives into compelling content, applying data and audience insights to optimise performance. Passionate about collaborating across design, agency, and stakeholder teams to deliver consistent, on-brand experiences. Motivated by purpose-driven organisations making a positive impact on communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Coordinator at Diversified Australia

May 1, 2024 - Present

Own end-to-end campaign communications for Fine Food Australia across email, social, website, digital, trade press and PR; plan and manage the communications calendar to keep messaging on-brand. Exercise full creative control of Fine Food Australia’s social presence ahead of the event. Create video and static digital ads, social reels, and interview content using Canva and Capcut, coordinating with designers and agencies. Track performance with GA4, Looker Studio and Salesforce Account Engagement; contributed to metrics including 31% growth in mailable contacts to ~99,000, 27% LinkedIn growth, 14% Instagram growth, and 25,000+ organic views on an interview series. Achieved 32% average email open rate; drove 777k+ page views and 151k active users.

Marketing Coordinator at Palermo Perfumes

March 1, 2023 - May 1, 2024

Collaborated with sales and stakeholders to shape marketing strategies aligned with brand identity and commercial goals. Managed social content across Instagram and TikTok; produced end-to-end Reels (ideation, scripting, editing, publishing) using Canva, GA4, Mailchimp and Meta Business Suite. Identified influencer collaboration opportunities to grow reach. Monitored KPIs (website traffic, social engagement, email open rates) and provided actionable recommendations for future campaigns.

Digital Marketing Assistant at Jordan Barron Ltd

October 1, 2021 - March 1, 2023

Conducted competitive analyses on industry trends and recommended improvements based on market research. Coordinated marketing strategies with sales and product development; established efficient frameworks for creating and posting content across social media, website, and email campaigns. Supported administrative and business development functions; set up meetings and nurtured leads. Managed corporate social media accounts (LinkedIn, Twitter, Facebook, YouTube, Instagram) in alignment with brand identity and marketing strategies. Planned website improvements.

Admin Assistant & Customer Service Agent at Wakawax

June 1, 2021 - October 1, 2021

Oversaw daily office operations, including managing schedules and resources to ensure smooth workflow. Provided administrative support to sales and customer service departments, including managing correspondence and responding to inquiries. Accurately entered and maintained data in databases and spreadsheets, ensuring data integrity and confidentiality.

Development Team Leader

March 1, 2019 - October 1, 2021

Led a team of 40+ student callers during a national scholarship fundraising campaign. Set fundraising targets, coordinated daily operations, and ensured compliance with collection, privacy, and security standards. Engaged alumni to build positive supporter relationships and contributed to a post-COVID fundraising record of $26,000 within nine weeks. Crafted clear, persuasive messaging across email, social, website, and campaign touchpoints; wrote campaign briefs, landing page copy, and stakeholder communications. Collaborated with designers, agencies, sponsors, and internal teams to deliver cohesive, high-impact campaigns. Applied data-led thinking to evaluate campaign performance and refine messaging and sequencing. Owned campaign communications calendars and managed multiple campaigns and deadlines.