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I'm a Search Engine Marketing (SEM) Lead with over 8 years of experience helping businesses grow through data-driven digital marketing strategies. While my foundation is in PPC advertising, what truly sets me apart is my specialization in hotel metasearch marketing, an area where I've spent years optimizing campaigns across Google Hotel Ads, Trivago, and Tripadvisor to increase direct bookings while maintaining profitability. I don't just manage campaigns; I focus on the business behind the numbers. Every bidding decision I make considers revenue, margins, occupancy, market demand, and long-term growth. I believe great marketing isn't about generating more traffic; it's about attracting the right customers and turning marketing investments into measurable business outcomes. Throughout my career, I've grown from an SEM Specialist and Quality Auditor into a leadership role where I now guide strategy, mentor team members, and help build a culture of accountability, collaboration, and continuous improvement. I enjoy breaking down complex performance data into actionable insights that help both my team and stakeholders make smarter decisions. What makes me different is that I combine technical expertise with a leadership mindset. I'm analytical, detail-oriented, and always looking for opportunities to improve performance, but I also believe that successful teams are built through clear communication, trust, and empowering people to do their best work. I'm passionate about solving challenging marketing problems, driving sustainable growth, and continuously learning in an industry that never stops evolving.…I'm a Search Engine Marketing (SEM) Lead with over 8 years of experience helping businesses grow through data-driven digital marketing strategies. While my foundation is in PPC advertising, what truly sets me apart is my specialization in hotel metasearch marketing, an area where I've spent years optimizing campaigns across Google Hotel Ads, Trivago, and Tripadvisor to increase direct bookings while maintaining profitability. I don't just manage campaigns; I focus on the business behind the numbers. Every bidding decision I make considers revenue, margins, occupancy, market demand, and long-term growth. I believe great marketing isn't about generating more traffic; it's about attracting the right customers and turning marketing investments into measurable business outcomes. Throughout my career, I've grown from an SEM Specialist and Quality Auditor into a leadership role where I now guide strategy, mentor team members, and help build a culture of accountability, collaboration, and continuous improvement. I enjoy breaking down complex performance data into actionable insights that help both my team and stakeholders make smarter decisions. What makes me different is that I combine technical expertise with a leadership mindset. I'm analytical, detail-oriented, and always looking for opportunities to improve performance, but I also believe that successful teams are built through clear communication, trust, and empowering people to do their best work. I'm passionate about solving challenging marketing problems, driving sustainable growth, and continuously learning in an industry that never stops evolving.

Christian Jerome Astilla

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I'm a Search Engine Marketing (SEM) Lead with over 8 years of experience helping businesses grow through data-driven digital marketing strategies. While my foundation is in PPC advertising, what truly sets me apart is my specialization in hotel metasearch marketing, an area where I've spent years optimizing campaigns across Google Hotel Ads, Trivago, and Tripadvisor to increase direct bookings while maintaining profitability. I don't just manage campaigns; I focus on the business behind the numbers. Every bidding decision I make considers revenue, margins, occupancy, market demand, and long-term growth. I believe great marketing isn't about generating more traffic; it's about attracting the right customers and turning marketing investments into measurable business outcomes. Throughout my career, I've grown from an SEM Specialist and Quality Auditor into a leadership role where I now guide strategy, mentor team members, and help build a culture of accountability, collaboration, and continuous improvement. I enjoy breaking down complex performance data into actionable insights that help both my team and stakeholders make smarter decisions. What makes me different is that I combine technical expertise with a leadership mindset. I'm analytical, detail-oriented, and always looking for opportunities to improve performance, but I also believe that successful teams are built through clear communication, trust, and empowering people to do their best work. I'm passionate about solving challenging marketing problems, driving sustainable growth, and continuously learning in an industry that never stops evolving.…I'm a Search Engine Marketing (SEM) Lead with over 8 years of experience helping businesses grow through data-driven digital marketing strategies. While my foundation is in PPC advertising, what truly sets me apart is my specialization in hotel metasearch marketing, an area where I've spent years optimizing campaigns across Google Hotel Ads, Trivago, and Tripadvisor to increase direct bookings while maintaining profitability. I don't just manage campaigns; I focus on the business behind the numbers. Every bidding decision I make considers revenue, margins, occupancy, market demand, and long-term growth. I believe great marketing isn't about generating more traffic; it's about attracting the right customers and turning marketing investments into measurable business outcomes. Throughout my career, I've grown from an SEM Specialist and Quality Auditor into a leadership role where I now guide strategy, mentor team members, and help build a culture of accountability, collaboration, and continuous improvement. I enjoy breaking down complex performance data into actionable insights that help both my team and stakeholders make smarter decisions. What makes me different is that I combine technical expertise with a leadership mindset. I'm analytical, detail-oriented, and always looking for opportunities to improve performance, but I also believe that successful teams are built through clear communication, trust, and empowering people to do their best work. I'm passionate about solving challenging marketing problems, driving sustainable growth, and continuously learning in an industry that never stops evolving.

Available to hire

I’m a Search Engine Marketing (SEM) Lead with over 8 years of experience helping businesses grow through data-driven digital marketing strategies. While my foundation is in PPC advertising, what truly sets me apart is my specialization in hotel metasearch marketing, an area where I’ve spent years optimizing campaigns across Google Hotel Ads, Trivago, and Tripadvisor to increase direct bookings while maintaining profitability.

I don’t just manage campaigns; I focus on the business behind the numbers. Every bidding decision I make considers revenue, margins, occupancy, market demand, and long-term growth. I believe great marketing isn’t about generating more traffic; it’s about attracting the right customers and turning marketing investments into measurable business outcomes.

Throughout my career, I’ve grown from an SEM Specialist and Quality Auditor into a leadership role where I now guide strategy, mentor team members, and help build a culture of accountability, collaboration, and continuous improvement. I enjoy breaking down complex performance data into actionable insights that help both my team and stakeholders make smarter decisions.

What makes me different is that I combine technical expertise with a leadership mindset. I’m analytical, detail-oriented, and always looking for opportunities to improve performance, but I also believe that successful teams are built through clear communication, trust, and empowering people to do their best work.

I’m passionate about solving challenging marketing problems, driving sustainable growth, and continuously learning in an industry that never stops evolving.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEM Specialist at SEM Specialist (EML EAd Clerx / formerly Personiv)

October 1, 2018 - October 1, 2018

Optimizes search campaigns based on requests from the Campaign Manager, with ad copy and landing page optimization for search ads. Audits account quality by inspecting deliverables created or delivered by team members to ensure compliance with requirements and standards. Improves underperforming SEM Plus accounts by quickly resolving client issues, supporting campaign performance enhancement for the team.

SEM Lead / SEM & Meta Search Specialist at EML EAD eClerx (formerly Personiv)

June 1, 2018 - Present

Led SEM and meta search optimization across Google Hotel Ads, Trivago, and TripAdvisor with a focus on maximizing direct bookings, CPC efficiency, and profitability/margin. Managed and refined campaign structures for three (3) meta search channels, ensuring bid strategies were aligned with pricing, occupancy, and demand signals. Performed data analysis and reporting to evaluate campaign results and drive optimization decisions. Conducted SEM quality audits to inspect ad/account setups and delivery against standards, and supported campaign copy and landing page optimization requests from the campaign manager. Collaborated with supervisors for ongoing performance enhancements and resolved client issues promptly, including underperforming SEM campaigns.

Senior SEM & Metasearch Specialist at EML EAd Clerx (formerly known as Personiv)

June 1, 2018 - Present

Optimizes Google Hotel Ads, Trivago, and TripAdvisor metasearch campaigns with a focus on metasearch bidding strategies, ad performance, and direct booking profitability. Manages metasearch ads across major platforms (Google Hotel Ads, Trivago, mainly TripAdvisor) to improve CPC efficiency and maximize margin-based direct bookings. Conducts data analysis and reporting on campaign results, including performance presentations and insights sharing. Scales profitable direct-booking outcomes while balancing visibility, competitiveness, and acquisition costs across multiple markets. Ensures alignment in communication and supports campaign optimization activities including ad copy, ad extensions, and landing page optimization through A/B testing cycles. Conducts quality audits for SEM accounts and collaborates with supervisors to enhance team performance.

SEM Specialist / Campaign Optimization

January 1, 2018 - September 30, 2021

Optimized search and ad components based on campaign manager requests, including ad copy and landing page improvements for search ads.